Product Engineering Partnerships: The What, Why, and How

by | Jan 11, 2022 | Product Engineering

Product Engineering Partnerships: The What, Why, and How

The wheels of modern technology are made of engineered products. Software product engineering has this innate ability of giving new direction to businesses. Consequently, digital enterprises are opting for more product engineering services today. A foundational product development strategy is the starting point for most. And, industry experts recommend a strong partner collaboration as the natural next step.

Imagine, you are setting up a superstore. You have already purchased the plot and invested in the construction. The next step is to have a process in place for smooth operations. First, you need resources and helping hands for inventory procurement and stocking. Further down the line, you also need billing personnel, helpdesk associates, and a packaging team. The need to expand and modernize will grow as you will keep scaling up. After a time, accomplishing everything will be beyond your individual capacity and expertise. Tying up with a manpower recruitment agency would be a smart decision at this point.

Software product engineering is similar in essence. But, it’s also a bit better. To deploy a robust product, you first need a robust product development strategy. A competent partner who is conversant with technology can help you here. This partner handholds you to reign in growth by turning your idea into an actual engineered product. But, more into that later – let’s start with the basics first.

What are product engineering services (PES)?

Product engineering services (PES) refer to solutioning that assist in the end-to-end lifecycle management of software applications. These services support a product right from its initiation to its post-deployment customizations. They leverage a sturdy combination of software, tools & operating systems, IT interfaces, and human ingenuity.

The product engineering market is defined by constant innovation and consistent competition. At the global level, the market is expected to rise to $1.4Tn by 2027, growing at a CAGR of 7%.
Agile software product engineering is critical for standing out in today’s business climate.

The pace of growth can be unprecedented, however. It may be difficult at times to catch up with the speed at which the industry is growing. Keeping such exigencies in mind, a winning engineered product always starts with a winning product development strategy. But, how to get there? Collaborate with the right product engineering services partner.

Who is a product engineering partner/services provider?

A provider of product engineering services is an IT organization with the latest software development know-how.  This third-party vendor has specialized resources for futuristic software application development. Once assigned, it manages your product end-to-end from planning to on-demand customization.

How to know which software partner is best suited for you? The following parameters can be telling – skill certifications, understanding of legacy applications, process documentation capability, and budget compatibility.

Read why an ISO-13485 certification is important in product development.

Why do you need product engineering services?

  1.   Transform novel ideas into actual applications
  2.   Keep software products ahead of the competition
  3.   Customize products as per market dynamics
  4.   Leverage specialized know-how on product engineering
  5.   Ensure safe development and deployment of products
  6.   Minimize budget-related uncertainties

Innovation drives the modern business world. Today’s independent software vendors (ISVs) leverage cutting-edge applications for meeting business commitments. Alongside, they also need to stay on top of the technology game by transforming ideas into value-yielding products. A product engineering services provider fits these demands perfectly. Let’s take a deeper look into the benefits of tying up with such a service agent.

The six core benefits of product engineering partnerships:

1. Transform novel ideas into actual applications

An investment in engineered products in time saves nine. Modern enterprises need to keep disrupting technology for revenue maximization. Training your internal team on the evolving dynamics of IT is time-effective (especially, if you are a non-IT firm). Onboarding new staff, on the other hand, is both time- and cost-sensitive. Never let the dearth of infrastructure or experience stop you from having a product development strategy in action. Tie up with a provider of software product engineering services. They work alongside your team to oversee the holistic adoption of all your technical ideations. The best part? The ingenuity of PES is such that even if it involves outsourcing your IT needs you remain in much control.

2. Keep software products ahead of the competition

One of the biggest challenges of operating in the new-age software landscape is staying relevant. You may have a brilliant inflow of engineered product ideas that you desire to launch. But by the time you move them to production, someone else may already be deploying them. A long capability-development cycle and a longer time to market are growth impediments. Pair up with a sound product engineering services provider. Design your product development strategy, and set it into motion quickly.

The Benefits of Availing Product Engineering Services
Product engineering services have many advantages vis-à-vis in-house product development

3. Customize products as per market dynamics

Optimization is key to the product development strategy of engineered applications. A good product engineering services partner always starts with an initial MVP (minimum viable product). Based on the feedback received on it, the partner consistently updates the product till user acceptance is stabilized. Software product engineering is thus a process of consistent innovation and consequent improvement.

4. Leverage specialized know-how on product engineering

Robust product engineering services leverage the latest technology stack and also traditional best practices. For launching cutting-edge applications, your product development strategy needs the right skill sets. A PES partner is specialized in the nitty-gritty of these evolving technologies and the associated process flows. Pair up your requirements with their technical edge to launch game-changing engineered products.

5. Ensure safe development and deployment of products

A software product engineering project is a highly detailed one. It’s true in essence that an engineered product is always one wrong calculation/prediction away from being rendered futile. Read about the 5 most commonly faced software development challenges.

Collaborating with a product engineering services provider is a full-proof solution toward this. These vendor organizations take the end-to-end responsibility for the development of your application. They engage certified resources and SMEs for the safe and optimized deployment of the product. By outsourcing your product needs to them, you save a lot of time and effort to focus on your core activities instead.

6. Minimize budget-related uncertainties

A sound service provider always shares a well-defined cost estimate at the very beginning of the project. The estimates are well-documented and integral to the product development strategy. There are no ad hoc expenses for project digressions and experimentations. Such chances are generally higher when you take up a project in-house. A PES partner is well-aware of what it is doing and the methodologies it is leveraging for the software product engineering. Cost variations come into effect only when you need additional customizations for the engineered product.

How to set into motion a robust product engineering process?

A well-defined product engineering services plan includes the following:

Product planning 

The success of any product depends a lot on how you plan it. The foremost step is to know the mission and the expected outcome from the product you wish to develop. A product engineering services provider will go a step further and do a SWOT analysis to determine your product’s feasibility. It will define the product features and enhancements as per your business needs. It will also delve into thorough research of the ongoing market trends, competition, technology used, and target customer base. Finally, it will come up with a customized product idea as a part of your product development strategy.

Product conceptualization

It takes the right technology and skill to convert an innovative idea into an outstanding product. An expert product engineering services partner sets into motion a holistic product development cycle. It starts with selecting the right tools for designing the product architecture. Then, the partner moves to production where its specialist coders encode the product as per your requirement. The compilation is then subjected to quality tests for ensuring flawless operations. The final engineered product is then deployed either at the client site or catered to end-users. A good PES partner takes further accountability for the maintenance and continued user excellence of your product.

Top Capabilities of a Robust Product Engineering Services Partner
Key components of a product development strategy

Platform modernization and migration

Today’s modern IT systems need consistent, flexible, and innovative technology upgrades. A software PES partner starts with a detailed product development strategy. It includes a thorough assessment of your IT infrastructure and business processes. The next step involves a platform migration/upgrade as needed. Data archival/retirement follows from here for the safekeeping of legacy data. After the new engineered application is deployed and integrated, the PES partner continues to provide staff training, go-live support, maintenance services, and timely system upgrades.

Quality analysis and testing services

A well-accepted product is well-tested before deployment. A good PES partner identifies your testing requirements and includes them in the product development strategy. It designs a feasible test automation plan for you. It leverages best-performing automation tools to execute automated test cases for your engineered product (software, web, and mobile). Both analysis and reporting are made accessible in real time. The software product engineering partner also provides automation training to your software development teams. It further continues to provide maintenance support for the long term.

Did you know, agile automation testing today is heavily reliant on scriptless test automation (STA)? Most modern PES organizations are using the same to deliver customer success.

Information security and consulting 

Information security is critical for all data-driven businesses. A good product engineering services provider can help you assess the vulnerable areas in your enterprise where information needs protection. The PES partner offers a mix of technology solutions and governance practices to protect your information assets. It also designs an ideal governance policy based on your enterprise risk, security challenges, and compliance needs. The partner further trains your team and implements a program for long-term security maintenance.

Estuate has dynamic and customizable product engineering solutions in its ambit

Our experts work closely with business teams to understand their requirements and develop customized high-performing products. Design and launch game-changing software products and applications with our innovative solutions.

We cover all major quarters of product innovation:

  • Product planning
  • Product conceptualization
  • Platform modernization and migration
  • Quality analysis and testing services
  • Information security and consulting

So, if you are looking for dynamic product engineering solutions, let innovation drive your business. We are right here to help.

Do you think it is necessary to collaborate with an external product engineering firm for deploying robust products? What difference would it make if you develop the products in-house?

Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training. Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Nagaraja Kini
Founder and Chief Financial Officer
Nagaraja has more than two decades of engineering, business development, consulting, alliances and management experience in software development, integration and implementation. He has worked extensively with global teams to consistently simplify ERP implementations for businesses. Nagaraja brings with him the commitment, willingness, and capability to anticipate and act on the continually evolving needs of a business.
Prior to founding Estuate, Nagaraja served at Oracle as Director in Application and Industry Solutions group within Global Sales Support. Nagaraja holds a Master of Technology in Industrial Electronics from the National Institute of Technology, Surathkal, and a Bachelor’s in Engineering from the SJ College of Engineering, Mysore, India.
Nagaraja Kini
Founder and Chief Financial Officer
Nagaraja has more than two decades of engineering, business development, consulting, alliances and management experience in software development, integration and implementation. He has worked extensively with global teams to consistently simplify ERP implementations for businesses. Nagaraja brings with him the commitment, willingness, and capability to anticipate and act on the continually evolving needs of a business. Prior to founding Estuate, Nagaraja served at Oracle as Director in Application and Industry Solutions group within Global Sales Support. Nagaraja holds a Master of Technology in Industrial Electronics from the National Institute of Technology, Surathkal, and a Bachelor’s in Engineering from the SJ College of Engineering, Mysore, India.
Marc Hebert
Chief Operating Officer
Marc joined Estuate in December, 2008 as its first Chief Operating Officer. Marc is a recognized expert on offshore outsourcing. He has appeared on CNN’s Lou Dobbs Tonight, was interviewed in Investor’s Business Daily, and has been widely quoted in major media publications, including the Wall Street Journal, Forbes, Fortune, Financial Times, New York Times and Boston Globe on offshore outsourcing. He is recognized as an “IBM Champion” for his role in expanding the market for IBM’s Information Lifecycle Governance product line.
Prior to Estuate, he served in leadership roles at large global corporations, including as the CMO at Virtusa Corporation; EVP, Marketing and Alliances for Sierra Atlantic; and Vice President for eight years at Oracle Corporation. Marc holds a Bachelor of Science degree in experimental psychology from Harvard University, and an MBA from Stanford University.
Marc Hebert
Chief Operating Officer
Marc joined Estuate in December, 2008 as its first Chief Operating Officer. Marc is a recognized expert on offshore outsourcing. He has appeared on CNN’s Lou Dobbs Tonight, was interviewed in Investor’s Business Daily, and has been widely quoted in major media publications, including the Wall Street Journal, Forbes, Fortune, Financial Times, New York Times and Boston Globe on offshore outsourcing. He is recognized as an “IBM Champion” for his role in expanding the market for IBM’s Information Lifecycle Governance product line. Prior to Estuate, he served in leadership roles at large global corporations, including as the CMO at Virtusa Corporation; EVP, Marketing and Alliances for Sierra Atlantic; and Vice President for eight years at Oracle Corporation. Marc holds a Bachelor of Science degree in experimental psychology from Harvard University, and an MBA from Stanford University.
Seemakiran Upadhya
Global Delivery Head and Managing Director, India
Seemakiran brings to Estuate more than 25 years of experience in the IT industry. She has been successful in building high-performing teams for the Delivery, Sales, and Operations departments. She was instrumental in setting up Estuate’s India center. Prior to joining Estuate, Seemakiran worked at Satyam, where she developed, tested, and implemented software projects in Oracle Technologies across multiple domains. She is highly proficient at working with a global client base.
Seemakiran holds a Bachelor’s degree in Electronics & Communication Engineering from Karnataka University.
Seemakiran Upadhya
Global Delivery Head and Managing Director, India
Seemakiran brings to Estuate more than 25 years of experience in the IT industry. She has been successful in building high-performing teams for the Delivery, Sales, and Operations departments. She was instrumental in setting up Estuate’s India center. Prior to joining Estuate, Seemakiran worked at Satyam, where she developed, tested, and implemented software projects in Oracle Technologies across multiple domains. She is highly proficient at working with a global client base. Seemakiran holds a Bachelor’s degree in Electronics & Communication Engineering from Karnataka University.
Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training.
Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training. Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Sreekantha B. S.
Head Strategic Projects
Sreekantha brings to Estuate more than 33 years of experience in IT. He has successfully sold and delivered over 130 turnkey software projects worldwide for various clients across a variety of sectors - from software, finance, manufacturing, utilities, services, and more. Prior to joining Estuate, Sreekantha led Buzznet (a Malaysian software company) for 17 years and Inventa Corporation (a US-based software company having an office in Malaysia) for 6 years.
Through his experience, Sreekantha brings in-depth knowledge of software engineering, delivery, and implementation of software projects across all technology sectors that have emerged over the last 30+ years. Sreekantha holds a Bachelor of Engineering in Electronics & Communications from Mysore University and a Master of Business Administration in Marketing from Newport University, USA.
Sreekantha B. S.
Head Strategic Projects
Sreekantha brings to Estuate more than 33 years of experience in IT. He has successfully sold and delivered over 130 turnkey software projects worldwide for various clients across a variety of sectors - from software, finance, manufacturing, utilities, services, and more. Prior to joining Estuate, Sreekantha led Buzznet (a Malaysian software company) for 17 years and Inventa Corporation (a US-based software company having an office in Malaysia) for 6 years. Through his experience, Sreekantha brings in-depth knowledge of software engineering, delivery, and implementation of software projects across all technology sectors that have emerged over the last 30+ years. Sreekantha holds a Bachelor of Engineering in Electronics & Communications from Mysore University and a Master of Business Administration in Marketing from Newport University, USA.
Piyush Singh
Practice Head - Insurance
Piyush has fifteen years of work experience, including one year with Estuate. Piyush holds a Master of Computer Applications degree from Bharati Vidyapeeth University, Pune. Piyush is a highly accomplished professional with a wealth of experience in IT services and product engineering. Piyush has worked with PwC and Accenture in the past and his last positions were Delivery Manager and Dev Lead respectively.
He has received the Great Performance award from PwC and the ACE award from Accenture. Piyush has also delivered many end-to-end projects on a medium to large scale.
Piyush Singh
Practice Head - Insurance
Piyush has fifteen years of work experience, including one year with Estuate. Piyush holds a Master of Computer Applications degree from Bharati Vidyapeeth University, Pune. Piyush is a highly accomplished professional with a wealth of experience in IT services and product engineering. Piyush has worked with PwC and Accenture in the past and his last positions were Delivery Manager and Dev Lead respectively. He has received the Great Performance award from PwC and the ACE award from Accenture. Piyush has also delivered many end-to-end projects on a medium to large scale.
Subbarao Satyavolu
Chief Delivery Officer, Americas
Subbarao is a results oriented Senior Leader with 30+ years experience in Enterprise Solution Consulting, Enterprise Program Management, Digital Enterprise Transformation/IT Modernization, Product Engineering, Governance, Risk & Compliance (GRC), IT Service and Operations Management (ITSM/ITOM) and Strategic Account management. Global experience in building & managing high performing teams in solving complex business & technological challenges for the clients
Subbarao is a proven problem solver with extensive experience in the IT industry. He has been recognized as an outstanding performer by his employers, Hitachi/Sierra Atlantic and Computer Sciences Corp (CSC). Subbarao has also been certified in Six Sigma and Project Delivery Excellence by CSC University. In addition, Subbarao is certified in Supply Chain Management and IT Infrastructure Library (ITIL). Subbarao holds an M. Tech in Computer Aided Engineering from the Indian Institute of Technology (IIT) Kharagpur and has also completed an Executive Development program at Cornell University in New York.
Subbarao Satyavolu
Chief Delivery Officer, Americas
Subbarao is a results oriented Senior Leader with 30+ years experience in Enterprise Solution Consulting, Enterprise Program Management, Digital Enterprise Transformation/IT Modernization, Product Engineering, Governance, Risk & Compliance (GRC), IT Service and Operations Management (ITSM/ITOM) and Strategic Account management. Global experience in building & managing high performing teams in solving complex business & technological challenges for the clients. Subbarao is a proven problem solver with extensive experience in the IT industry. He has been recognized as an outstanding performer by his employers, Hitachi/Sierra Atlantic and Computer Sciences Corp (CSC). Subbarao has also been certified in Six Sigma and Project Delivery Excellence by CSC University. In addition, Subbarao is certified in Supply Chain Management and IT Infrastructure Library (ITIL). Subbarao holds an M. Tech in Computer Aided Engineering from the Indian Institute of Technology (IIT) Kharagpur and has also completed an Executive Development program at Cornell University in New York.
Satya Bobba
SVP, Global Head of GRC and Customer Success
Satya Bobba brings more than 20+ years of experience in building market-leading enterprise SaaS products and solutions. Her experience spans engineering, cloud strategy, business development and customer success. Her passion is to help customers achieve GRC goals while simplifying their processes and reduce implementation costs. She brings more than 14 years of domain experience in building and delivering GRC solutions to top enterprise customers across Financial Services, Life sciences, Hi-Tech, Healthcare and Quality verticals.
Prior to joining Estuate, she worked at MetricStream as AVP Cloud Strategy, Global Head of Platform Engineering and Head of Advanced Engineering GRC Products and Services. Earlier in her career, at AOL and Netscape she held technical roles in enterprise server technologies and personalization frameworks. She has a bachelor degree in Computer Science from Andhra University.
Satya Bobba
SVP, Global Head of GRC and Customer Success
Satya Bobba brings more than 20+ years of experience in building market-leading enterprise SaaS products and solutions. Her experience spans engineering, cloud strategy, business development and customer success. Her passion is to help customers achieve GRC goals while simplifying their processes and reduce implementation costs. She brings more than 14 years of domain experience in building and delivering GRC solutions to top enterprise customers across Financial Services, Life sciences, Hi-Tech, Healthcare and Quality verticals. Prior to joining Estuate, she worked at MetricStream as AVP Cloud Strategy, Global Head of Platform Engineering and Head of Advanced Engineering GRC Products and Services. Earlier in her career, at AOL and Netscape she held technical roles in enterprise server technologies and personalization frameworks. She has a bachelor degree in Computer Science from Andhra University.
Prasanna Kulkarni
Vice President - Sales and Marketing
Prasanna is a seasoned Technology & Sales leader with over two decades of valuable global experience. Prasanna has been with Estuate for the past 5 years, leading the Sales and Marketing department with excellence. Prasanna holds a Bachelor of Engineering from GCoE, Amravati and a Stanford Advanced Program Management qualification from Stanford Center for Professional Development. Before joining Estuate, Prasanna held various leadership roles at HCL, Wipro, Nihilent Technologies, and Godrej.
Prasanna Kulkarni
Vice President – Global Sales and Marketing
Prasanna is a seasoned Technology & Sales leader with over two decades of valuable global experience. Prasanna has been with Estuate for the past 5 years, leading the Sales and Marketing department with excellence. Prasanna holds a Bachelor of Engineering from GCoE, Amravati and a Stanford Advanced Program Management qualification from Stanford Center for Professional Development. Before joining Estuate, Prasanna held various leadership roles at HCL, Wipro, Nihilent Technologies, and Godrej.
Stanley Perumala
Global Practice Delivery Lead
Stanley Perumala is the Global Practice Delivery Lead with 8.6 years at Estuate. He holds a Masters degree in Computer Science from International Technological University, which is his area of specialization. Stanley has 16 years of experience and has held various positions at Netpace, Cognizant and Hewlett-Packard. He has received multiple accolades for his achievements such as building an innovation segment with zuora and leading the BRM practice.
Stanley is a key contributor for the BRM practice, having built the team from the ground up and building the core team for the same.
Stanley Perumala
Global Practice Delivery Lead
Stanley Perumala is the Global Practice Delivery Lead with 8.6 years at Estuate. He holds a Masters degree in Computer Science from International Technological University, which is his area of specialization. Stanley has 16 years of experience and has held various positions at Netpace, Cognizant and Hewlett-Packard. He has received multiple accolades for his achievements such as building an innovation segment with zuora and leading the BRM practice. Stanley is a key contributor for the BRM practice, having built the team from the ground up and building the core team for the same.
Prakash Balebail
Founder and Chief Executive Officer
Prakash brings more than two decades of software development & implementation experience, including over 16 years in several key roles in Oracle Corporation. His management principle has been to provide commitment to continuously improve how he serves all of his customers, partners, and employees by anticipating their needs and exceeding their expectations through a culture of creativity & forward thinking.
Prior to founding Estuate, Prakash was the Senior Director in Oracle Applications Global Sales Solutions team, which built complex Oracle E-Business Suite application demonstrations for Sales activities. Additionally, he had leadership roles in the development of Oracle’s much-acclaimed Business Flow Accelerator (BFA) for the E-Business suite. During this time, Prakash also built the highly-regarded India operations team from the ground up. Prakash holds a BS in Electrical Engineering from Karnataka University in India.
Prakash Balebail
Founder and Chief Executive Officer
Prakash brings more than two decades of software development & implementation experience, including over 16 years in several key roles in Oracle Corporation. His management principle has been to provide commitment to continuously improve how he serves all of his customers, partners, and employees by anticipating their needs and exceeding their expectations through a culture of creativity & forward thinking. Prior to founding Estuate, Prakash was the Senior Director in Oracle Applications Global Sales Solutions team, which built complex Oracle E-Business Suite application demonstrations for Sales activities. Additionally, he had leadership roles in the development of Oracle’s much-acclaimed Business Flow Accelerator (BFA) for the E-Business suite. During this time, Prakash also built the highly-regarded India operations team from the ground up. Prakash holds a BS in Electrical Engineering from Karnataka University in India.
Geetha Somayaji
Vice President Finance & Human Resources
Geetha brings over two decades of experience to Estuate in her role as an accomplished leader of Finance and Human Resources. Since joining the company in 2011, she has been instrumental in developing the financial infrastructure of the company alongside the founders, and she has come to be known a a cherished mentor to many within the organization. Geetha holds a Bachelor’s of Business Administration and Accountancy from Bangalore University, India.
Prior to her role at Estuate, she worked in payroll processing and tax returns for Gene's Fine Foods and Jay's Tax & Keeping Services. In her personal time, Geetha enjoys exploring the outdoors and spending quality time with her family.
Geetha Somayaji
Vice President Finance & Human Resources
Geetha brings over two decades of experience to Estuate in her role as an accomplished leader of Finance and Human Resources. Since joining the company in 2011, she has been instrumental in developing the financial infrastructure of the company alongside the founders, and she has come to be known as a cherished mentor to many within the organization. Geetha holds a Bachelor’s of Business Administration and Accountancy from Bangalore University, India. Prior to her role at Estuate, she worked in payroll processing and tax returns for Gene's Fine Foods and Jay's Tax & Keeping Services. In her personal time, Geetha enjoys exploring the outdoors and spending quality time with her family.
Brad Rickman
Chief Revenue Officer (CRO)
Brad Rickman is Estuate's Chief Revenue Officer (CRO) providing oversight and leadership for customer success, sales, marketing as well as strategic partnerships. He is passionate about building customer relationships that grow multiple years over through delivering world class value as a technology partner. Brad has over 30 years experience in the software and technology industry in verticals of telecom/media, retail and ecommerce, financial Services, utilities and healthcare.
Prior to Estuate, Brad was CEO of SmarTek21 for six years, a technology services company where he led a team that grew top line revenues by 3X and EBITDA by 5X in his tenure. Prior experiences include Senior leadership positions in sales and marketing at T-Mobile, Ericsson, Deloitte, and six early stage software companies that grew to market values of over $1B.
Brad Rickman
Chief Revenue Officer (CRO)
Brad Rickman is Estuate's Chief Revenue Officer (CRO) providing oversight and leadership for customer success, sales, marketing as well as strategic partnerships. He is passionate about building customer relationships that grow multiple years over through delivering world class value as a technology partner. Brad has over 30 years experience in the software and technology industry in verticals of telecom/media, retail and ecommerce, financial Services, utilities and healthcare. Prior to Estuate, Brad was CEO of SmarTek21 for six years, a technology services company where he led a team that grew top line revenues by 3X and EBITDA by 5X in his tenure. Prior experiences include Senior leadership positions in sales and marketing at T-Mobile, Ericsson, Deloitte, and six early stage software companies that grew to market values of over $1B.
Ron Judd
SVP, Business Development
Ron Judd is a client-focused and problem-solving senior leader who focuses on balancing business impact and technology for clients. Ron's curious nature challenges teams to discover "how the client benefits in both quantifiable and qualitative results." Ron brings deep domain knowledge in technologies, including digital transformation, enterprise resource planning (ERP), experience management (CX), governance, risk & compliance (GRC), IT service and operations management (ITSM/ITOM),
content management (WCM), hierarchical decision analysis, tech-debt reduction programs, application programming interfaces (API), robotic processing automation (RPA), and chatbot, from across financial services, healthcare, consumer products, retail, and manufacturing industries. With over 30 years of experience in client engagement roles, Ron focuses on developing and maintaining relationships across organizations.
Prior to joining Estuate, Ron served in sales, marketing, and product leadership roles with IBM, SmarTek21, RoadBotics, InMoment, OpenText, Interwoven, PictureTel, and NEC Japan, as well as several early-stage technology startup firms. Ron lives and works in the Greater Boston area with his wife and family and maximizes his personal time by spending it with family, officiating college soccer, and taking care of several horses. Ron graduated from Rochester Institute of Technology (RIT) with degrees in Business and Computer Science.
Ron Judd
SVP, Business Development
Ron Judd is a client-focused and problem-solving senior leader who focuses on balancing business impact and technology for clients. Ron's curious nature challenges teams to discover "how the client benefits in both quantifiable and qualitative results." Ron brings deep domain knowledge in technologies, including digital transformation, enterprise resource planning (ERP), experience management (CX), governance, risk & compliance (GRC), IT service and operations management (ITSM/ITOM), content management (WCM), hierarchical decision analysis, tech-debt reduction programs, application programming interfaces (API), robotic processing automation (RPA), and chatbot, from across financial services, healthcare, consumer products, retail, and manufacturing industries. With over 30 years of experience in client engagement roles, Ron focuses on developing and maintaining relationships across organizations. Prior to joining Estuate, Ron served in sales, marketing, and product leadership roles with IBM, SmarTek21, RoadBotics, InMoment, OpenText, Interwoven, PictureTel, and NEC Japan, as well as several early-stage technology startup firms. Ron lives and works in the Greater Boston area with his wife and family and maximizes his personal time by spending it with family, officiating college soccer, and taking care of several horses. Ron graduated from Rochester Institute of Technology (RIT) with degrees in Business and Computer Science.