The world is considering the growing importance of data to develop and leverage new and emerging technologies for a variety of purposes. As the technology landscape evolves, software development companies need to adapt and grow rapidly to stay afloat. For that, they need to embrace new technologies, approaches, strategies, processes and indulge in principles such as DevOps, agile, continuous deployment and test automation. When testing software applications, virtually everyone has a data crisis, and test data management is critical to achieving a reliable test automation strategy. The Test completeness and coverage depend primarily on the quality of the available test data. Software teams often lack access to the necessary test data, which fuels the need for better test data management. Quality data availability can ensure successful software testing.

Significance of Test Data Management (TDM)

Test data management is one of the major challenges we face in the software industry. A good test data management strategy becomes necessary for any success of the project. Efficient test data management ensures optimum return on investment, and complements the testing efforts for maximum performance and coverage levels, reducing delays in the testing and development process. TDM is gaining popularity as it implements the methodology of structured engineering to evaluate data specifications for all potential business scenarios and allows easy availability of structured and well-segmented data. Data masking, data refresh, sub-setting, Extract Transform Load (ETL) and synthetic development standardized by Test Data Management (TDM) are some of the primary TDM operations. Test Data Management ensures that test data-related issues and vulnerabilities are detected and addressed before production, enabling the implementation of quality applications at the right time.

What is Test Data Management (TDM)?

TDM is a method of obtaining and managing the data needs of a test automation process with minimal user intervention. It merely means generating non-production data sets that accurately imitate the actual data of the organization, so that system and application developers can perform accurate and legitimate system tests. The TDM process involves phases such as planning, analysis, design, build, and maintenance of test data. TDM guarantees the accuracy of the test data, the quantity, the right format and the timely fulfilment of the test data requirements.

The Need for TDM

Failure to have a good test data management strategy can have devastating implications for businesses. If the test data is not managed and treated sensibly, it can lead to delays in the process of testing and production causing a detrimental effect on the company, as the go-to-market pace of the application will be affected, resulting in business losses. Through setting up a dedicated test data management team and a systemic TDM process, both the company and the customer would benefit greatly. Here we’ve therefore listed three main reasons why it should be imperative to give priority to your organization’s solid data management strategy.

TDM reduces testing time accelerating application time to market

The main objective of TDM is not only the quality of the data but also its availability. TDM has a dedicated service-level agreement (SLAs) data provisioning team that guarantees the timely availability of data. TDM tools promote quick identification of scenarios and the development of the corresponding data sets. With flexible sets of test data accessible over time, testers can focus on real testing rather than worrying about data creation, reducing the overall test run time. Adequate test data, compact test design and execution cycles all lead to smoother and more accurate testing, which in turn allows faster time to market for applications.

TDM guarantees data security and compliance

Organizations that adopt emerging technologies and the digital world store and transmit a significant amount of sensitive data electronically. Although cloud services and data virtualization offers enormous business benefit, it also poses a threat to confidential data. Tech firms are bound to comply with specific legislation and regulatory requirements by the authorities to protect sensitive customer test data else it could result in severe financial or legal losses, damaging the credibility of the company. Since data masking is one of the critical element of a TDM process, you can quickly and easily mask sensitive information through the use of TDM tools and can also produce reports and perform compliance analysis. TDM strategy guarantees the privacy of confidential data, giving priority to data security and compliance.

TDM prevents duplicate test data copies

In a project, teams can replicate various copies of the same production data for their use resulting in duplicate copies that lead to misuse of storage space. With several redundant copies of production data, both maintenance and operational costs get impacted due to the increase in data volumes. Data can be managed efficiently with a good test data management plan, minimizing high storage costs associated with hundreds of duplicate copies of production data. TDM’s data subsetting function allows selective test data extraction enabling all teams to use the same database, resulting in partial duplication and diligently making use of storage space. TDM adds significant value to different teams with approved access points to its central data repository that can easily give each test team an own (masked) test data set that is refreshable on demand. Quality data and improved test data coverage are the main benefits of a TDM process. Adopting an enterprise test data solution will dramatically reduce risk, increase quality and reduce operating costs. Together with IBM InfoSphere Optim, Estuate has deployed robust test data management solutions for automated data management, unified data governance, data identification and analysis. We have the most efficient test data management solutions that can solve the complexities of your test data and eventually accomplish business goals more proficiently.

Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training. Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Nagaraja Kini
Founder and Chief Financial Officer
Nagaraja has more than two decades of engineering, business development, consulting, alliances and management experience in software development, integration and implementation. He has worked extensively with global teams to consistently simplify ERP implementations for businesses. Nagaraja brings with him the commitment, willingness, and capability to anticipate and act on the continually evolving needs of a business.
Prior to founding Estuate, Nagaraja served at Oracle as Director in Application and Industry Solutions group within Global Sales Support. Nagaraja holds a Master of Technology in Industrial Electronics from the National Institute of Technology, Surathkal, and a Bachelor’s in Engineering from the SJ College of Engineering, Mysore, India.
Marc Hebert
Chief Operating Officer
Marc joined Estuate in December, 2008 as its first Chief Operating Officer. Marc is a recognized expert on offshore outsourcing. He has appeared on CNN’s Lou Dobbs Tonight, was interviewed in Investor’s Business Daily, and has been widely quoted in major media publications, including the Wall Street Journal, Forbes, Fortune, Financial Times, New York Times and Boston Globe on offshore outsourcing. He is recognized as an “IBM Champion” for his role in expanding the market for IBM’s Information Lifecycle Governance product line.
Prior to Estuate, he served in leadership roles at large global corporations, including as the CMO at Virtusa Corporation; EVP, Marketing and Alliances for Sierra Atlantic; and Vice President for eight years at Oracle Corporation. Marc holds a Bachelor of Science degree in experimental psychology from Harvard University, and an MBA from Stanford University.
Seemakiran Upadhya
Global Delivery Head and Managing Director, India
Seemakiran brings to Estuate more than 25 years of experience in the IT industry. She has been successful in building high-performing teams for the Delivery, Sales, and Operations departments. She was instrumental in setting up Estuate’s India center. Prior to joining Estuate, Seemakiran worked at Satyam, where she developed, tested, and implemented software projects in Oracle Technologies across multiple domains. She is highly proficient at working with a global client base.
Seemakiran holds a Bachelor’s degree in Electronics & Communication Engineering from Karnataka University.
Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training.
Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Sreekantha B. S.
Head Strategic Projects
Sreekantha brings to Estuate more than 33 years of experience in IT. He has successfully sold and delivered over 130 turnkey software projects worldwide for various clients across a variety of sectors - from software, finance, manufacturing, utilities, services, and more.
Prior to joining Estuate, Sreekantha led Buzznet (a Malaysian software company) for 17 years and Inventa Corporation (a US-based software company having an office in Malaysia) for 6 years. Through his experience, Sreekantha brings in-depth knowledge of software engineering, delivery, and implementation of software projects across all technology sectors that have emerged over the last 30+ years. Sreekantha holds a Bachelor of Engineering in Electronics & Communications from Mysore University and a Master of Business Administration in Marketing from Newport University, USA.
Naveen Shankar
Associate Director – Talent Acquisition
Naveen is a seasoned professional in the field of Human Resources and brings to Estuate a rich experience of 14 years. He holds more than 12 HR-related certifications, including some in the space of Diversity & Inclusion. Over the years, he has been consistently recognized as a change maker in his respective organizations.
Before joining Estuate, Naveen led ForthPage as the Director-Cofounder. He has also worked with organizations such as General Electric, Time Inc., and Lumen Technologies in critical HR-centric roles. Naveen holds a Master of Business Administration from XLRI - Xavier School of Management, Jamshedpur.
Piyush Singh
Practice Head - Insurance
Piyush has fifteen years of work experience, including one year with Estuate. Piyush holds a Master of Computer Applications degree from Bharati Vidyapeeth University, Pune. Piyush is a highly accomplished professional with a wealth of experience in IT services and product engineering. Piyush has worked with PwC and Accenture in the past and his last positions were Delivery Manager and Dev Lead respectively.
He has received the Great Performance award from PwC and the ACE award from Accenture. Piyush has also delivered many end-to-end projects on a medium to large scale.
Subbarao Satyavolu
Vice President - Service Delivery, Americas
Subbarao is a results oriented Senior Leader with 30+ years experience in Enterprise Solution Consulting, Enterprise Program Management, Digital Enterprise Transformation/IT Modernization, Product Engineering, Governance, Risk & Compliance (GRC), IT Service and Operations Management (ITSM/ITOM) and Strategic Account management. Global experience in building & managing high performing teams in solving complex business & technological challenges for the clients
Subbarao is a proven problem solver with extensive experience in the IT industry. He has been recognized as an outstanding performer by his employers, Hitachi/Sierra Atlantic and Computer Sciences Corp (CSC). Subbarao has also been certified in Six Sigma and Project Delivery Excellence by CSC University. In addition, Subbarao is certified in Supply Chain Management and IT Infrastructure Library (ITIL). He holds an M. Tech in Computer Aided Engineering from Indian Institute of Technology (IIT) Kharagpur.
Satya Bobba
SVP, Global Head of GRC and Customer Success
Satya Bobba brings more than 20+ years of experience in building market-leading enterprise SaaS products and solutions. Her experience spans engineering, cloud strategy, business development and customer success. Her passion is to help customers achieve GRC goals while simplifying their processes and reduce implementation costs. She brings more than 14 years of domain experience in building and delivering GRC solutions to top enterprise customers across Financial Services, Life sciences, Hi-Tech, Healthcare and Quality verticals.
Prior to joining Estuate, she worked at MetricStream as AVP Cloud Strategy, Global Head of Platform Engineering and Head of Advanced Engineering GRC Products and Services. Earlier in her career, at AOL and Netscape she held technical roles in enterprise server technologies and personalization frameworks. She has a bachelor degree in Computer Science from Andhra University.
Prasanna Kulkarni
Vice President - Sales and Marketing
Prasanna is a seasoned Technology & Sales leader with over two decades of valuable global experience. Prasanna has been with Estuate for the past 5 years, leading the Sales and Marketing department with excellence. Prasanna holds a Bachelor of Engineering from GCoE, Amravati and a Stanford Advanced Program Management qualification from Stanford Center for Professional Development. Before joining Estuate, Prasanna held various leadership roles at HCL, Wipro, Nihilent Technologies, and Godrej.
Stanley Perumal
Global Practice Delivery Lead
Stanley Perumala is the Global Practice Delivery Lead with 8.6 years at Estuate. He holds a Masters degree in Computer Science from International Technological University, which is his area of specialization. Stanley has 16 years of experience and has held various positions at Netpace, Cognizant and Hewlett-Packard.
He has received multiple accolades for his achievements such as building an innovation segment with zuora and leading the BRM practice. Stanley is a key contributor for the BRM practice, having built the team from the ground up and building the core team for the same.
Prakash Balebail
Founder and Chief Executive Officer
Prakash brings more than two decades of software development & implementation experience, including over 16 years in several key roles in Oracle Corporation. His management principle has been to provide commitment to continuously improve how he serves all of his customers, partners, and employees by anticipating their needs and exceeding their expectations through a culture of creativity & forward thinking.
Prior to founding Estuate, Prakash was the Senior Director in Oracle Applications Global Sales Solutions team, which built complex Oracle E-Business Suite application demonstrations for Sales activities. Additionally, he had leadership roles in the development of Oracle’s much-acclaimed Business Flow Accelerator (BFA) for the E-Business suite. During this time, Prakash also built the highly-regarded India operations team from the ground up. Prakash holds a BS in Electrical Engineering from Karnataka University in India.