Test Automation in Agile Product Development

by | Apr 27, 2021 | Data and Analytics, QA, Test Data Management

The ongoing demand for user-friendly, cutting-edge technology business applications has compelled software companies to deliver stable, cost-effective products in shorter time frames. Aiming for extraordinary product speed without compromising product quality is often a challenge for most companies. As a consequence, when it comes to product development, businesses understand the value of test automation in achieving both product quality and a faster time to market. With an inevitable arbitrate between quality and time-to-market, test automation often outperforms conventional testing methods and helps businesses stay ahead of the competition.

Need for Automation Testing

Product creation is a time-consuming process. When it comes to software development, we absolutely cannot ignore testing because it is such an essential part of the process. Though the agile method of product development is a quicker, less expensive, and better approach, it is vital to automate the testing processes, which saves time and offers insight into errors that manual testing methods might not be able to detect. Automation has more tremendous advantages than conventional testing methods, enabling businesses to develop high-quality products faster and with fewer defects. Companies that use agile development methods employ automation testing to handle continuous development and deployment.

Automation Testing Benefits in Agile Development

Automation testing serves as the basis of Agile software development methodology because of the benefits that it offers. Automation enhances the revenue, brand recognition and retention of customers.It aids companies in meeting industry standards, establishing market authority, and ensuring the timely delivery of high-quality software or applications.

Here are some substantial benefits of implementing automation in agile development.

Quicker Go To Market

Automation enhances the overall efficiency of the product development. Since testing is performed at each stage of the agile process, any issues or bugs detected are corrected early. This saves significant time and reduces the software’s time to market. Automated tests are quick to complete and can be repeated any number of times. Automation testing allows for more frequent updates, faster app improvements and enhancements, a shorter product development cycle, and faster time-to-market delivery.

Accelerated Speed & Accuracy

Test automation reduces human errors dramatically, resulting in more accurate test outcomes. Automated test cases are reusable, meaning they can be run several times in the same or different ways. Automation allows test practitioners to focus on more complex, case-specific assessments while automated software performs routine, often redundant, and time-consuming tests. Automation thus reduces time and effort by delivering results more quickly.

Higher Test Coverage & Performance

Automated software tests vastly increase software quality by increasing the scope and depth of testing. It allows for more detailed analysis and evaluation of various software components, which is rarely possible through a manual testing approach. With automated testing, you can quickly build a large number of test cases, even complicated and lengthy ones. It enables you to execute hundreds of automated test cases at once, allowing you to quickly test the app across various platforms and devices. This is something you can’t do if you decide to test the application manually. Furthermore, automatic tests can be performed with little human intervention, resulting in greater resource efficiency.

Cost Reduction

In the long run, automated testing is less expensive because once you’ve developed the test scripts, you can reuse them at any time without incurring extra costs. Although automated agile testing is often seen as an expensive endeavor, the initial investment in automation will pay off quickly. The return on investment is measured by the number of automated tests; the higher the count, the higher the ROI. Furthermore, defect documentation in each sprint and routine repository maintenance contribute to early defect identification, which decreases post-production failures and, as a result, project costs.

Test Automation Challenges

Despite the numerous advantages of an automation framework, implementing test automation is not easy. While there are multiple advantages to product engineering automation, there are numerous challenges when it comes to implementing automation testing in an agile environment. The most significant barrier is the upfront expense, which includes training, tooling, configuring, automating, and so on. Also, legacy applications may not be compatible with newer DevOps and Test Automation tools. Since Open Source tools are widely used for automation, a number of security concerns are raised. As a result, a well-organized test automation process may help mitigate these issues.

Agile practices lead companies to better and more advanced software development. The approach to automation testing in an agile environment is determined by the project’s requirements, as different projects need different automation tools. To get the most out of agile automation testing, we suggest that businesses looking to automate should find a strategic partner with prior experience in product engineering automation to increase their chances of success. One can find many IT service providers who excel in automation testing services, and Estuate is one among them. Consult our experts to learn how to increase efficiency and productivity with a well-thought-out automation strategy.

Lightweight Testing Automation Framework – A critical component of your digital journey

by | Aug 13, 2020 | Product Engineering, QA

Every organization runs its business using software, and such softwares should be thoroughly tested before it gets released into the market. At this stage, automation testing is essential for the rapid release of effective and secure software products. To achieve this, the testing team adopts automation frameworks as it helps them to manage complicated testing tasks within the PDCA (Plan-DO-Check-Act) cycle even with less experience.

Automation frameworks form an integral part of any automation testing process. It acts as a pillar in the successful completion of automation projects. The framework helps the QA team in their testing efforts, improves test speed and accuracy, and increases test efficiency by providing a high return on investments (ROI). Framework implementation reduces overall maintenance costs and optimizes the agile testing process. Ideally, lightweight test automation frameworks are considered as they are designed explicitly to automate the regression tests.

Let’s understand the Lightweight Testing Automation Framework

Lightweight Testing Automation Framework (LTAF) is a tool designed to perform integration and regression tests by enabling web browser scripting to perform subsequent actions against the application interface. LTAF simulates operations similar to an actual user action, such as texting, clicking links, scrolling the page, submitting buttons, and simultaneously verifying the expected results in the browser window. LTAF is termed as lightweight as it involves relatively simple programs or less code. The lightweight automation tool is predominantly associated with the agile software development method.

You can consider a variety of automation framework approaches for your industry. To list a few, we have open-source, commercial, and heavyweight test automation frameworks. Compared to all of these, Lightweight automation framework implementation is quicker, with significant benefits. Lightweight frameworks are used to ramp-up the regression test, which involves testing an application to ensure that the existing functionalities are not affected due to the introduction of new code updates or enhancements.

Test Automation Framework benefits:

The automation tools are essential to improve the efficiency of testing processes. Its implementation strengthens the testing process enormously, ensuring:

Code Reusability – Allows quick re-use of existing code or functions to create a new program without re-writing it again.

Cost-effectiveness – Cloud-based automation frameworks enable you to execute unlimited projects that are made available worldwide to unlimited users.

Customizable UI / Features /Reports – Customizable frameworks help in creating user-friendly reports.

Flexible to add new features – Integration of manual test case with the automation tool allows the QA team to make quick decisions about test cases requiring automation.

Fast and easier implementation – Simple architecture and design make it easier for tool implementation.

Maximum test coverage – Improves testing consistency by optimizing code coverage and providing test cases for all functionalities of the program.

Less maintenance and dependency– Frameworks aids with quick test script creation. Test scripts generated are independent of platform and test applications.

e-TAS – Web Automation Tool

Estuate has developed one such robust, in-house lightweight web automation tool called eTAS (Estuate Test Automation Solution). eTAS is a highly efficient and customizable tool with convenient features that delivers quick and precise results with minimal manual intervention. The tool uses a parameterized – keyword driven framework to automate regression tests for an application.

Some of the eTAS features include:

  • Script-less automation – Adopts scriptless automation approach for automating test cases. This approach helps the QA team to embrace automation without worrying too much about scripting.
  • Simple architecture – A simple design that requires limited human interaction for its operation. The tool helps in creating useful automation scripts that are independent of the test application.
  •  User-friendly graphical results – Generates accurate and real-time test reports leading to improved software quality.
  • Smooth test execution at client systems.- Ensures faster, low-cost test execution and aims to achieve faster results.
  • Global and local object repository – Supports both the default and shared object repository. 
  • Multi-browser compatibility – Compatible with other open-source software and applications, and also supports various browsers such as Google Chrome, Microsoft IE, Apple Safari, and Mozilla firefox.
  • Open-source selenium as a platform – The keyword-driven framework uses Selenium and Java as its base, which makes it easier for testers to build code with minimal coding skills.

It’s quite a challenging task to select an appropriate automation tool or framework for your project from a wide variety of unique featured tools. While choosing an automation tool, you need to evaluate if it meets your particular tool requirements and accordingly narrow down your search for a suitable tool that satisfies your needs. It is imperative to note that the tool vendors can provide continuous maintenance, upgrades, and support throughout the project completion. 

Estuate’s eTAS favors testing teams to design and execute UI and functional tests through web and mobile applications, and it offers a robust framework and stable support for the development and maintenance of automated test projects.

Testing as a Service – a Booming trend with Benefits

by | Dec 24, 2019 | Product Engineering, QA

Need an enhanced product that is competent enough with no compromise on quality? Or do you want to deliver a software product with no in house testing team? All this requires technical expertise that experts can provide. However, what if the technical experts you need aren’t on your payroll?

Well, that’s why firms are embracing this Cloud model QA -TaaS. It brings a new dimension to the software community. The enterprises which implement this model enjoy on-demand and versatile access to services at the right time at a reasonable price.

What is TaaS?

Testing as a Service (TaaS) – is a model in which the testing process is outsourced to the service provider or a third party company, who specializes in creating test environments, perform testing, and deliver test results as per client requirements. TaaS has proved significant benefits over conventional testing environments in the past. The TaaS model comes with a lot of advantages.

Benefits of adopting the TaaS model into business:

  • Reduces cost – Requires fewer investments in setting up servers, tools, operating systems, and so on.
  • Offers a Pay-per-use service – Pay only for the services opted.
  • 24X7 service availability – Services are accessible anytime, anywhere.
  • Customizable – Flexible enough to meet the constantly changing needs of cloud QA.
  • Highly scalable – Ensures rapid test results through rapid procurement, project setup and testing.
  • The entire infrastructure is hosted on the Cloud- Centralized test environment that eliminates hardware and software investments.

Avail various types of tests on your application with TaaS, for instance:

  • Functional – checks for feature functionality
  • Performance – checks for system speed and response time
  • Load/Stress – checks for system performance in unfavourable conditions
  • Regression – Iterate functional and non-functional tests.

So how important is testing in the software process?

Testing is imminent if your application involves the latest techniques and technology. Nowadays, customers have the flexibility to rate your application. So one bug reported will stand a chance to lose all your potential customers. To overcome this risk, you need to have a quality product that is bug-free released into the market. It requires a stable and dedicated test team whose main focus is to deliver High-quality product, which is very crucial for your company.

Is your company ready for TaaS?

Unlike booming social networking sites like Facebook, Whatsapp, Google, and all software companies do not have enough privilege to test their products with real-time customers. They must invest time and money on resources and infrastructure, which is not feasible.

So what do you bring home when you engage in an Estuate’s cloud QA?

  • Get an end product that fulfils your requirements.
  • A high-quality product that is reliable and error-free.
  • Customer appreciations leading to business optimization.
  • End to end testing service management to reduce costs with software maintenance.

With the increasing demand for testing, it is challenging for smaller enterprises and software companies to have a full-fledged team and environment deployed for the testing process. No matter how big or small is the company size, TaaS can be tailored to any size.

Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training. Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms.Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Nagaraja Kini
Founder and Chief Financial Officer
Nagaraja has more than two decades of engineering, business development, consulting, alliances and management experience in software development, integration and implementation. He has worked extensively with global teams to consistently simplify ERP implementations for businesses. Nagaraja brings with him the commitment, willingness, and capability to anticipate and act on the continually evolving needs of a business.
Prior to founding Estuate, Nagaraja served at Oracle as Director in Application and Industry Solutions group within Global Sales Support. Nagaraja holds a Master of Technology in Industrial Electronics from the National Institute of Technology, Surathkal, and a Bachelor’s in Engineering from the SJ College of Engineering, Mysore, India.
Nagaraja Kini
Founder and Chief Financial Officer
Nagaraja has more than two decades of engineering, business development, consulting, alliances and management experience in software development, integration and implementation. He has worked extensively with global teams to consistently simplify ERP implementations for businesses. Nagaraja brings with him the commitment, willingness, and capability to anticipate and act on the continually evolving needs of a business.Prior to founding Estuate, Nagaraja served at Oracle as Director in Application and Industry Solutions group within Global Sales Support. Nagaraja holds a Master of Technology in Industrial Electronics from the National Institute of Technology, Surathkal, and a Bachelor’s in Engineering from the SJ College of Engineering, Mysore, India.
Marc Hebert
Chief Operating Officer
Marc joined Estuate in December, 2008 as its first Chief Operating Officer. Marc is a recognized expert on offshore outsourcing. He has appeared on CNN’s Lou Dobbs Tonight, was interviewed in Investor’s Business Daily, and has been widely quoted in major media publications, including the Wall Street Journal, Forbes, Fortune, Financial Times, New York Times and Boston Globe on offshore outsourcing. He is recognized as an “IBM Champion” for his role in expanding the market for IBM’s Information Lifecycle Governance product line.
Prior to Estuate, he served in leadership roles at large global corporations, including as the CMO at Virtusa Corporation; EVP, Marketing and Alliances for Sierra Atlantic; and Vice President for eight years at Oracle Corporation. Marc holds a Bachelor of Science degree in experimental psychology from Harvard University, and an MBA from Stanford University.
Marc Hebert
Chief Operating Officer
Marc joined Estuate in December, 2008 as its first Chief Operating Officer. Marc is a recognized expert on offshore outsourcing. He has appeared on CNN’s Lou Dobbs Tonight, was interviewed in Investor’s Business Daily, and has been widely quoted in major media publications, including the Wall Street Journal, Forbes, Fortune, Financial Times, New York Times and Boston Globe on offshore outsourcing. He is recognized as an “IBM Champion” for his role in expanding the market for IBM’s Information Lifecycle Governance product line.Prior to Estuate, he served in leadership roles at large global corporations, including as the CMO at Virtusa Corporation; EVP, Marketing and Alliances for Sierra Atlantic; and Vice President for eight years at Oracle Corporation. Marc holds a Bachelor of Science degree in experimental psychology from Harvard University, and an MBA from Stanford University.
Seemakiran Upadhya
Global Delivery Head and Managing Director, India
Seemakiran brings to Estuate more than 25 years of experience in the IT industry. She has been successful in building high-performing teams for the Delivery, Sales, and Operations departments. She was instrumental in setting up Estuate’s India center. Prior to joining Estuate, Seemakiran worked at Satyam, where she developed, tested, and implemented software projects in Oracle Technologies across multiple domains. She is highly proficient at working with a global client base.
Seemakiran holds a Bachelor’s degree in Electronics & Communication Engineering from Karnataka University.
Seemakiran Upadhya
Global Delivery Head and Managing Director, India
Seemakiran brings to Estuate more than 25 years of experience in the IT industry. She has been successful in building high-performing teams for the Delivery, Sales, and Operations departments. She was instrumental in setting up Estuate’s India center. Prior to joining Estuate, Seemakiran worked at Satyam, where she developed, tested, and implemented software projects in Oracle Technologies across multiple domains. She is highly proficient at working with a global client base.Seemakiran holds a Bachelor’s degree in Electronics & Communication Engineering from Karnataka University.
Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training.
Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training.Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Sreekantha B. S.
Head Strategic Projects
Sreekantha brings to Estuate more than 33 years of experience in IT. He has successfully sold and delivered over 130 turnkey software projects worldwide for various clients across a variety of sectors - from software, finance, manufacturing, utilities, services, and more. Prior to joining Estuate, Sreekantha led Buzznet (a Malaysian software company) for 17 years and Inventa Corporation (a US-based software company having an office in Malaysia) for 6 years.
Through his experience, Sreekantha brings in-depth knowledge of software engineering, delivery, and implementation of software projects across all technology sectors that have emerged over the last 30+ years. Sreekantha holds a Bachelor of Engineering in Electronics & Communications from Mysore University and a Master of Business Administration in Marketing from Newport University, USA.
Sreekantha B. S.
Head Strategic Projects
Sreekantha brings to Estuate more than 33 years of experience in IT. He has successfully sold and delivered over 130 turnkey software projects worldwide for various clients across a variety of sectors - from software, finance, manufacturing, utilities, services, and more. Prior to joining Estuate, Sreekantha led Buzznet (a Malaysian software company) for 17 years and Inventa Corporation (a US-based software company having an office in Malaysia) for 6 years.Through his experience, Sreekantha brings in-depth knowledge of software engineering, delivery, and implementation of software projects across all technology sectors that have emerged over the last 30+ years. Sreekantha holds a Bachelor of Engineering in Electronics & Communications from Mysore University and a Master of Business Administration in Marketing from Newport University, USA.
Piyush Singh
Practice Head - Insurance
Piyush has fifteen years of work experience, including one year with Estuate. Piyush holds a Master of Computer Applications degree from Bharati Vidyapeeth University, Pune. Piyush is a highly accomplished professional with a wealth of experience in IT services and product engineering. Piyush has worked with PwC and Accenture in the past and his last positions were Delivery Manager and Dev Lead respectively.
He has received the Great Performance award from PwC and the ACE award from Accenture. Piyush has also delivered many end-to-end projects on a medium to large scale.
Piyush Singh
Practice Head - Insurance
Piyush has fifteen years of work experience, including one year with Estuate. Piyush holds a Master of Computer Applications degree from Bharati Vidyapeeth University, Pune. Piyush is a highly accomplished professional with a wealth of experience in IT services and product engineering. Piyush has worked with PwC and Accenture in the past and his last positions were Delivery Manager and Dev Lead respectively.He has received the Great Performance award from PwC and the ACE award from Accenture. Piyush has also delivered many end-to-end projects on a medium to large scale.
Subbarao Satyavolu
Chief Delivery Officer, Americas
Subbarao is a results oriented Senior Leader with 30+ years experience in Enterprise Solution Consulting, Enterprise Program Management, Digital Enterprise Transformation/IT Modernization, Product Engineering, Governance, Risk & Compliance (GRC), IT Service and Operations Management (ITSM/ITOM) and Strategic Account management. Global experience in building & managing high performing teams in solving complex business & technological challenges for the clients
Subbarao is a proven problem solver with extensive experience in the IT industry. He has been recognized as an outstanding performer by his employers, Hitachi/Sierra Atlantic and Computer Sciences Corp (CSC). Subbarao has also been certified in Six Sigma and Project Delivery Excellence by CSC University. In addition, Subbarao is certified in Supply Chain Management and IT Infrastructure Library (ITIL). Subbarao holds an M. Tech in Computer Aided Engineering from the Indian Institute of Technology (IIT) Kharagpur and has also completed an Executive Development program at Cornell University in New York.
Subbarao Satyavolu
Chief Delivery Officer, Americas
Subbarao is a results oriented Senior Leader with 30+ years experience in Enterprise Solution Consulting, Enterprise Program Management, Digital Enterprise Transformation/IT Modernization, Product Engineering, Governance, Risk & Compliance (GRC), IT Service and Operations Management (ITSM/ITOM) and Strategic Account management. Global experience in building & managing high performing teams in solving complex business & technological challenges for the clients.Subbarao is a proven problem solver with extensive experience in the IT industry. He has been recognized as an outstanding performer by his employers, Hitachi/Sierra Atlantic and Computer Sciences Corp (CSC). Subbarao has also been certified in Six Sigma and Project Delivery Excellence by CSC University. In addition, Subbarao is certified in Supply Chain Management and IT Infrastructure Library (ITIL). Subbarao holds an M. Tech in Computer Aided Engineering from the Indian Institute of Technology (IIT) Kharagpur and has also completed an Executive Development program at Cornell University in New York.
Satya Bobba
SVP, Global Head of GRC and Customer Success
Satya Bobba brings more than 20+ years of experience in building market-leading enterprise SaaS products and solutions. Her experience spans engineering, cloud strategy, business development and customer success. Her passion is to help customers achieve GRC goals while simplifying their processes and reduce implementation costs. She brings more than 14 years of domain experience in building and delivering GRC solutions to top enterprise customers across Financial Services, Life sciences, Hi-Tech, Healthcare and Quality verticals.
Prior to joining Estuate, she worked at MetricStream as AVP Cloud Strategy, Global Head of Platform Engineering and Head of Advanced Engineering GRC Products and Services. Earlier in her career, at AOL and Netscape she held technical roles in enterprise server technologies and personalization frameworks. She has a bachelor degree in Computer Science from Andhra University.
Satya Bobba
SVP, Global Head of GRC and Customer Success
Satya Bobba brings more than 20+ years of experience in building market-leading enterprise SaaS products and solutions. Her experience spans engineering, cloud strategy, business development and customer success. Her passion is to help customers achieve GRC goals while simplifying their processes and reduce implementation costs. She brings more than 14 years of domain experience in building and delivering GRC solutions to top enterprise customers across Financial Services, Life sciences, Hi-Tech, Healthcare and Quality verticals.Prior to joining Estuate, she worked at MetricStream as AVP Cloud Strategy, Global Head of Platform Engineering and Head of Advanced Engineering GRC Products and Services. Earlier in her career, at AOL and Netscape she held technical roles in enterprise server technologies and personalization frameworks. She has a bachelor degree in Computer Science from Andhra University.
Prasanna Kulkarni
Vice President - Sales and Marketing
Prasanna is a seasoned Technology & Sales leader with over two decades of valuable global experience. Prasanna has been with Estuate for the past 5 years, leading the Sales and Marketing department with excellence. Prasanna holds a Bachelor of Engineering from GCoE, Amravati and a Stanford Advanced Program Management qualification from Stanford Center for Professional Development. Before joining Estuate, Prasanna held various leadership roles at HCL, Wipro, Nihilent Technologies, and Godrej.
Prasanna Kulkarni
Vice President – Global Sales and Marketing
Prasanna is a seasoned Technology & Sales leader with over two decades of valuable global experience. Prasanna has been with Estuate for the past 5 years, leading the Sales and Marketing department with excellence. Prasanna holds a Bachelor of Engineering from GCoE, Amravati and a Stanford Advanced Program Management qualification from Stanford Center for Professional Development. Before joining Estuate, Prasanna held various leadership roles at HCL, Wipro, Nihilent Technologies, and Godrej.
Stanley Perumala
Global Practice Delivery Lead
Stanley Perumala is the Global Practice Delivery Lead with 8.6 years at Estuate. He holds a Masters degree in Computer Science from International Technological University, which is his area of specialization. Stanley has 16 years of experience and has held various positions at Netpace, Cognizant and Hewlett-Packard. He has received multiple accolades for his achievements such as building an innovation segment with zuora and leading the BRM practice.
Stanley is a key contributor for the BRM practice, having built the team from the ground up and building the core team for the same.
Stanley Perumala
Global Practice Delivery Lead
Stanley Perumala is the Global Practice Delivery Lead with 8.6 years at Estuate. He holds a Masters degree in Computer Science from International Technological University, which is his area of specialization. Stanley has 16 years of experience and has held various positions at Netpace, Cognizant and Hewlett-Packard. He has received multiple accolades for his achievements such as building an innovation segment with zuora and leading the BRM practice.Stanley is a key contributor for the BRM practice, having built the team from the ground up and building the core team for the same.
Prakash Balebail
Founder and Chief Executive Officer
Prakash brings more than two decades of software development & implementation experience, including over 16 years in several key roles in Oracle Corporation. His management principle has been to provide commitment to continuously improve how he serves all of his customers, partners, and employees by anticipating their needs and exceeding their expectations through a culture of creativity & forward thinking.
Prior to founding Estuate, Prakash was the Senior Director in Oracle Applications Global Sales Solutions team, which built complex Oracle E-Business Suite application demonstrations for Sales activities. Additionally, he had leadership roles in the development of Oracle’s much-acclaimed Business Flow Accelerator (BFA) for the E-Business suite. During this time, Prakash also built the highly-regarded India operations team from the ground up. Prakash holds a BS in Electrical Engineering from Karnataka University in India.
Prakash Balebail
Founder and Chief Executive Officer
Prakash brings more than two decades of software development & implementation experience, including over 16 years in several key roles in Oracle Corporation. His management principle has been to provide commitment to continuously improve how he serves all of his customers, partners, and employees by anticipating their needs and exceeding their expectations through a culture of creativity & forward thinking.Prior to founding Estuate, Prakash was the Senior Director in Oracle Applications Global Sales Solutions team, which built complex Oracle E-Business Suite application demonstrations for Sales activities. Additionally, he had leadership roles in the development of Oracle’s much-acclaimed Business Flow Accelerator (BFA) for the E-Business suite. During this time, Prakash also built the highly-regarded India operations team from the ground up. Prakash holds a BS in Electrical Engineering from Karnataka University in India.
Geetha Somayaji
Vice President Finance & Human Resources
Geetha brings over two decades of experience to Estuate in her role as an accomplished leader of Finance and Human Resources. Since joining the company in 2011, she has been instrumental in developing the financial infrastructure of the company alongside the founders, and she has come to be known a a cherished mentor to many within the organization. Geetha holds a Bachelor’s of Business Administration and Accountancy from Bangalore University, India.
Prior to her role at Estuate, she worked in payroll processing and tax returns for Gene's Fine Foods and Jay's Tax & Keeping Services. In her personal time, Geetha enjoys exploring the outdoors and spending quality time with her family.
Geetha Somayaji
Vice President Finance & Human Resources
Geetha brings over two decades of experience to Estuate in her role as an accomplished leader of Finance and Human Resources. Since joining the company in 2011, she has been instrumental in developing the financial infrastructure of the company alongside the founders, and she has come to be known as a cherished mentor to many within the organization.Geetha holds a Bachelor’s of Business Administration and Accountancy from Bangalore University, India. Prior to her role at Estuate, she worked in payroll processing and tax returns for Gene's Fine Foods and Jay's Tax & Keeping Services. In her personal time, Geetha enjoys exploring the outdoors and spending quality time with her family.
Brad Rickman
Chief Revenue Officer (CRO)
Brad Rickman is Estuate's Chief Revenue Officer (CRO) providing oversight and leadership for customer success, sales, marketing as well as strategic partnerships. He is passionate about building customer relationships that grow multiple years over through delivering world class value as a technology partner. Brad has over 30 years experience in the software and technology industry in verticals of telecom/media, retail and ecommerce, financial Services, utilities and healthcare.
Prior to Estuate, Brad was CEO of SmarTek21 for six years, a technology services company where he led a team that grew top line revenues by 3X and EBITDA by 5X in his tenure. Prior experiences include Senior leadership positions in sales and marketing at T-Mobile, Ericsson, Deloitte, and six early stage software companies that grew to market values of over $1B.
Brad Rickman
Chief Revenue Officer (CRO)
Brad Rickman is Estuate's Chief Revenue Officer (CRO) providing oversight and leadership for customer success, sales, marketing as well as strategic partnerships. He is passionate about building customer relationships that grow multiple years over through delivering world class value as a technology partner. Brad has over 30 years experience in the software and technology industry in verticals of telecom/media, retail and ecommerce, financial Services, utilities and healthcare.Prior to Estuate, Brad was CEO of SmarTek21 for six years, a technology services company where he led a team that grew top line revenues by 3X and EBITDA by 5X in his tenure. Prior experiences include Senior leadership positions in sales and marketing at T-Mobile, Ericsson, Deloitte, and six early stage software companies that grew to market values of over $1B.
Ron Judd
SVP, Business Development
Ron Judd is a client-focused and problem-solving senior leader who focuses on balancing business impact and technology for clients. Ron's curious nature challenges teams to discover "how the client benefits in both quantifiable and qualitative results." Ron brings deep domain knowledge in technologies, including digital transformation, enterprise resource planning (ERP), experience management (CX), governance, risk & compliance (GRC), IT service and operations management (ITSM/ITOM),
content management (WCM), hierarchical decision analysis, tech-debt reduction programs, application programming interfaces (API), robotic processing automation (RPA), and chatbot, from across financial services, healthcare, consumer products, retail, and manufacturing industries. With over 30 years of experience in client engagement roles, Ron focuses on developing and maintaining relationships across organizations.
Prior to joining Estuate, Ron served in sales, marketing, and product leadership roles with IBM, SmarTek21, RoadBotics, InMoment, OpenText, Interwoven, PictureTel, and NEC Japan, as well as several early-stage technology startup firms. Ron lives and works in the Greater Boston area with his wife and family and maximizes his personal time by spending it with family, officiating college soccer, and taking care of several horses. Ron graduated from Rochester Institute of Technology (RIT) with degrees in Business and Computer Science.
Ron Judd
SVP, Business Development
Ron Judd is a client-focused and problem-solving senior leader who focuses on balancing business impact and technology for clients. Ron's curious nature challenges teams to discover "how the client benefits in both quantifiable and qualitative results." Ron brings deep domain knowledge in technologies, including digital transformation, enterprise resource planning (ERP), experience management (CX), governance, risk & compliance (GRC), IT service and operations management (ITSM/ITOM), content management (WCM), hierarchical decision analysis, tech-debt reduction programs, application programming interfaces (API), robotic processing automation (RPA), and chatbot, from across financial services, healthcare, consumer products, retail, and manufacturing industries. With over 30 years of experience in client engagement roles, Ron focuses on developing and maintaining relationships across organizations.Prior to joining Estuate, Ron served in sales, marketing, and product leadership roles with IBM, SmarTek21, RoadBotics, InMoment, OpenText, Interwoven, PictureTel, and NEC Japan, as well as several early-stage technology startup firms. Ron lives and works in the Greater Boston area with his wife and family and maximizes his personal time by spending it with family, officiating college soccer, and taking care of several horses. Ron graduated from Rochester Institute of Technology (RIT) with degrees in Business and Computer Science.