Cyber resilience: the gateway to new-age data security

by | Nov 4, 2022 | Data Privacy, GDPR, Governance Risk and Compliance, Managed Services

Experts argue and rightly so that cyber resilience is more than a mere buzzword today. It has been and will always be relevant. As any business grows and modernizes, it demands higher and more efficient governance. A cyber resilience framework pertains to end-to-end governance to keep the security of the business intact. In fact, cybersecurity and resilience solutions are among the most sought-after managed cyber services of all times. Compromised data security has always been heavily taxing.

According to recent research, cybercrime damage is expected to reach $8 trillion USD by 2023. Is your organization part of this pool or does it stand aside?

Technology comes with its own pluses and minuses. It brings with it tons of opportunities to grow but also carries some challenges that cannot be overlooked. As enterprises embrace modern ways of conducting business and move closer to digitization, vulnerabilities associated with data and technology increase. The rising number of data breaches and cybersecurity incidents is a warning for businesses around the world to rethink their risk management strategies.

Today, companies need more than just an information security plan or governance policy to fight hacks and cyber-attacks. They need end-to-end managed cyber services to prevent security incidents, including a bulletproof action plan to counter them when needed. And, that’s where cyber resilience solutions come into the picture.

What is cyber resilience?

Simply put, cyber resilience is the ability of organizations to withstand cybercrime, prepare for possible threats, and build an action plan to recover from it if it ever hits them. It is a comprehensive framework that aims to protect the entire organization, including its people, processes, and information from cyber crises. The holistic integration of managed cyber services can help you plan this strategically.

How is cyber resilience different from cybersecurity solutions?

Broadly speaking, cyber resilience and cyber security sound synonymous. The two terms are closely related, but cannot be used interchangeably. While cybersecurity mainly focuses on protecting business information, cyber resilience solutions are about protecting the business from attacks that can potentially disrupt the entire operation. Cyber resilience is a more integrated and proactive approach that includes cybersecurity as a key element.

Read the case study: Khan Bank mitigates business risk and attains unified governance with Estuate’s GRC framework.
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How is cyber resilience different from cybersecurity solutions?

Broadly speaking, cyber resilience and cyber security sound synonymous. The two terms are closely related, but cannot be used interchangeably. While cybersecurity mainly focuses on protecting business information, cyber resilience solutions are about protecting the business from attacks that can potentially disrupt the entire operation. Cyber resilience is a more integrated and proactive approach that includes cybersecurity as a key element.

But, why should you care?

Almost all data-driven organizations have a governance policy or risk management framework in place. You would too. But given the big data breaches at companies like Facebook and Equifax, do you feel good about your security measures?

As your data and business scale, cyber threats increase accordingly. Your business is vulnerable to threats like sensitive data theft, insider breaches, poorly managed processes, and technology-driven attacks. In this high-risk digital landscape, attacks can happen anytime, anywhere. A cyber resilience framework can protect you from security incidents over the long term without disrupting business operations. A skilled cyber managed service provider can help.

Watch: Actionable Data Governance: How to manage my sensitive data risk?

How to achieve cyber resilience in your organization?

  1. Identify the weak spots
  2. Protect the critical IT assets
  3. Detect the early signs of malpractice
  4. Respond with immediate effect
  5. Recover as holistically as possible

Step 1: Identify the weak spots

For a scalable cyber resilience strategy framework, you must first take a closer look at your organization’s vulnerabilities. Where is all your sensitive information stored? Who are the people working with sensitive business information? What equipment is used to perform sensitive processes? Conduct a thorough hygiene check of your business and identify the areas where cyber resilience solutions are urgently needed.The first step to avoiding a data breach in your enterprise is thorough internal awareness.

Read the case study: Estuate helps Al Hilal Bank implement enterprise-wide GRC strategy for long-term success.
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Step 2: Protect the critical IT assets

Once you have identified your most critical assets and processes, you need to develop a strategy to protect them from cybercrime. This includes changing security policies, strengthening device encryption, limiting unauthorized use of external devices, educating employees on the importance of cybersecurity solutions, and implementing best practices to prevent malicious activity.

The increasing influx of new technologies makes this step even more important. Take blockchain, for instance. The advent of blockchain has revolutionized the cybersecurity solutions space.

Step 3: Detect the early signs of malpractice

In addition to proactively preventing cybercrime, you must also closely monitor your business processes, employee activities, and sensitive information. Early detection of fraud or malware can minimize the drastic impact on business operations. Any troubling activity must be reported immediately and appropriate action must be taken.

Read: the five steps to enterprise GRC implementation

The 5 steps to a cyber-resilient enterprise
Strict and timely adherence to these steps can help your business with cyber resilience

Step 4: Respond with immediate effect

Cybercriminals are never at rest, and despite the security measures taken, your company can experience a security incident. It could be something as minor as an employee using a personal device for an official task, or as major as the loss of sensitive customer data. As soon as suspicious activity of any kind is uncovered, it must be dealt with immediately and forwarded to the right people in the company to combat it effectively.

Step 5: Recover as holistically as possible

What’s done is done, but you can always mitigate the adversity of cybercrime with the right measures. This step is about the measures that can be taken to ward off malicious activities, prevent them from spreading to different departments, and fix the bug under your control.

The aftermath of a security incident can be devastating. Not only does it hinder business activities, but the company suffers huge financial losses and its brand value is severely impacted. A bulletproof cybercrime prevention strategy is a must for all businesses, regardless of size or type. Cyber resilience is a smart choice to protect your business data, processes, technologies, and employees from cybercrime in the long run.

As most data-driven enterprises today center on software applications, a data protection strategy can prove to be handy. When holistic and properly deployed, such a strategy can form the bedrock for your application testing.

Watch the webinar: Securing and protecting enterprise data.

Unlock robust cyber resilience solutions with Estuate’s GRC framework

We integrate all three pillars of GRC under one umbrella to help you enhance business efficiencies.

  • Corporate Governance
    • Policy creation and management
    • Development of a legal and regulatory framework
    • Information and asset management
    • Enterprise-wide information security awareness
  • Risk Management
    • Business and IT risk assessment
    • Risk monitoring and analysis
    • Third-party risk management
    • Issue management and troubleshooting
  • Regulatory Compliance
    • Regulatory intelligence
    • Compliance design
    • Compliance audits and surveys
    • Reporting and metrics

Want to explore further? Dive in here to learn more about our overall GRC ambit

Our GRC solution span covers a wide gamut of specializations: from Cisco, Imperva, Auryc, and more.

So if you are looking for any assistance in the realm of managed cyber services, we’ll be more than happy to help!

How important do you think cyber resilience is for today’s businesses to survive and thrive? What steps are you taking to protect your company’s data? Let us know on LinkedIn, Twitter, or Facebook. We would love to hear from you!

Get FREE access to our datasheet: Estuate’s Governance, Risk & Compliance Practice.

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Insurance analytics solutions for the digital insurance age

by | Mar 30, 2022 | Data and Analytics, Managed Services

In today’s economic climate, insurance is a critical safety net for secured living. Insurers are using various instruments to modernize the scope of this life-affirming tool. Insurance analytics solutions are a classic example here. Over time, the use of analytics in insurance business has ushered in digital transformation in the insurance industry. And, the adoption of insurance data analytics software has helped speed up the process.

Let’s understand with an example. Suppose you run an up-and-coming real estate agency that rents/sells houses to people. To promote your business, you do some local, offline marketing. You also send your sales staff for door-to-door lead generation. But, this ends up involving a high cost & time commitment from your end. And, conversion also turns out to be sluggish.

Then your friend advises you to set up a website and develop a social media roadmap, i.e., go digital. The digital-first strategy helps you scale up in a short span of time. You then proceed to use web analytics to crack the buyer psyche and fuel your business forward. In insurance too, it’s much the same when you leverage insurance analytics solutions.

What are insurance data analytics solutions?

Insurance data analytics solutions are practices that identify, collate, and analyze insurance customer data. The idea is to optimize value & retention and minimize risk & cost for the insurers. Far removed from traditional practices, insurance analytics solutions have been a disruption for the insurance industry.

The COVID-19 pandemic has especially propelled digital insurance in the spotlight. The latter has a major role to play in ensuring holistic human & economic well-being. And, its effects are also far-reaching. From ensuring remote access and procedures to enhancing user security. It further helps insurers SWOT analyze emerging markets and develop crisis-proof continuity plans.

According to market research, the global digital insurance platform market size was valued at $96.34 bn in 2020. By 2030, the market is expected to reach $279.51 bn. This represents a CAGR of 11.3%.

Why does the digital insurance industry need insurance analytics solutions?

  1. Increased sales productivity
  2. Tailored policy marketing
  3. Improved insurance underwriting
  4. Accelerated claims management
  5. Strengthened fraud detection

Data analytics has forever been instrumental in driving insights from raw business data. Today, analytics is at the heart of almost every industry, and insurance is no exception. Smart insurers are shifting toward core processes digitization, cloud-native storage, and dynamic sourcing models. Given the economic climate, today’s insurers need to scale up toward this. And, insurance analytics solutions offer just that.

Here are 5 ways analytics spearheads digital transformation in the insurance industry:

1. Increased sales productivity

Conventional sales tactics like cold calling and door-to-door pitching do not always guarantee a sale. To address this, modern insurers are leveraging insurance data analytics software solutions.

CRM software, for instance, extracts insights from unstructured user data for data-driven prospecting. This, in turn, saves the insurer’s time and effort to be spent otherwise on qualifying leads.

Analytics today is fueling digital transformation in insurance. Did you know, acquisition is 5x costlier than retention in the insurance industry? Customers satisfied with faster service are thus more likely to renew their policies. Insurance analytics is delivering market share and profitability to insurers and tangible value to customers.

2. Tailored policy marketing

Customers like offerings tailored to their needs. Insurance data analytics software have the ingenuity to execute personalized marketing programs. Analysis of buying behavior, market trends, past investments, and even health information helps in the application of business analytics to insurance businesses. Personalized capabilities help businesses reach customers using the right channels and timelines. Predictive insurance analytics also enables them to run personalized upselling and cross-selling campaigns.

This makes insurers gain an edge over their competitors. Moreover, digital-first insurance is available 24*7 to enable seamless transactions. It becomes easier to garner customer engagement and loyalty this way.

3. Improved insurance underwriting

Underwriting is a vital process in insurance, stock markets, and banking. In insurance, underwriters evaluate risk and determine the feasibility of insuring a customer. They determine the insurance cover and premium using factors like the client’s income, age, medical conditions, vehicle type, property type, location, etc.

Smart insurance analytics software plugs in underwriting analytics for this. Take NLP (natural language processing) for example. NLP helps verify a customer’s digital presence. Such intuitive tools help insurers with a 360-degree view of clients’ creditworthiness and risk per policy ratio. More recently, insurance analytics solutions have also been helping in risk scoring and also premium & insurance coverage calculations.

4. Accelerated claims management

The claims settlement process is another critical step in insurance. Insurers must check off an extensive checklist before paying out the claim amounts. Traditionally, customers have always wanted this process to be faster and smoother.

Today – thanks to the application of analytics in insurance businesses – claims settlement has sped up. Analysis of claims and claim histories facilitates instant pay-outs, scoring, prioritizing, and processing claims basis experience and loss type. Insurance analytics also brings with it the automation of redundant tasks. This is particularly useful for handling client emergencies despite the ad-hoc analyses involved. Insurance analytics solutions can automate situation-specific responses and information extraction using advanced APIs.

Indeed, these measures are synonymous with the digital transformation of the insurance industry.

5. Strengthened fraud detection

Fraudulent claims, identity theft, and hacking attacks are commonplace in the insurance industry. Such erroneous filings cause financial losses to insurers and affect relationships with customers. A robust fraud detection and prevention mechanism is hence non-negotiable for insurance providers. Predictive analytics, a modern insurance analytics solution, is instrumental in detecting potential fraud. Its modeling algorithms (with ML & AI) along with BI tools have contributed to the digital transformation in insurance.

Insurance data analytics software essentially helps establish a rigorous process of passing claims. It cross-verifies each step with client history using data & text mining.

Welcome to the digital era of insurance

The insurance industry thrives on data. Insurers have to process and handle huge amounts of data every day. And, this is more so true in today’s age of big data. Toward this, insurance analytics solutions are engendering digital transformation in the insurance industry. Digital-first insurers today are future-proof.

An expert IT consulting firm that understands the insurance industry can help you dig deeper into the benefits of insurance analytics solutions.

Insurance analytics solutions are one of Estuate’s core specializations

Our team of certified SMEs has worked on 100+ digital insurance projects. These projects involved strategic use of insurance analytics software like Zendesk, AWS, and Java. We have advanced data management and analytics tools to help with process organization, mining, and engineering in the insurance industry.

If you are looking to leverage business analytics for your insurance business, please feel free to visit us. We are right here to help.

Do you think insurance analytics solutions are helpful compared to traditional insurance practices?

Managed IT Services explained: What’s up & coming in 2022?

by | Nov 29, 2021 | Managed Services

Managed IT Services explained: What’s up & coming in 2022?

Information technology is a multi-faceted world on its own. Its ebbs and flows, its demands and supplies change every minute. Catering to the beck and call of such mammoth needs can be overwhelming at times. The evolving IT ecosystem has ushered the need for a managed service provider in this context. Managed IT services can range from application maintenance and support services to IT infrastructure monitoring and more. The spiraling upkeep of today’s business demands the benefits of managed IT services.

Managed IT services: the top 6 trends for 2022

  1.   Cloud and automation will take center stage
  2.   Cybersecurity mesh will reign as a business safety net
  3.   Application performance monitoring will proliferate
  4.   Network agility will be in the managed services limelight
  5.   Consumer experience will drive managed helpdesk support
  6.   Open source tools will form the core of managed QA testing

What are managed IT services?

Managed IT services refer to all those technology services which a business can receive from an external IT partner. Data-driven enterprises with network-based infrastructures derive the most benefit from such services.

Textbook examples of managed IT services include quality assurance (QA) and testing, helpdesk management, application maintenance, support services, and IT infrastructure monitoring.

Read about the top 5 managed services that every modern enterprise need.

The trending managed services in IT
The trending managed services in IT

Managed services are proactive in nature. They are always around to ensure the seamless operation of your business. Prompt application maintenance and support services or consistent IT infrastructure monitoring, for instance, will always be sure-fire efficiency boosters. To get started, all you need is a managed service provider (MSP). 

Who is a managed service provider (MSP) in IT?

A managed service provider (MSP) in IT is the master key to all your technical queries. It is an IT company with the tools and know-how for meeting all your tech-related needs. Keying in the right service provider frees you to focus on core business activities. Timely operational reporting and on-demand scalability are the other benefits of a managed services provider.

 Yet, there can be a dilemma. If you already have an in-house IT team, do you still need to outsource your IT maintenance? We say, onboard the right managed service provider to see the difference for yourself!

Read here the fundamental differences between managed services and staff augmentation.

Taking a closer look at managed IT services – 2022 and beyond

Suppose, you have a big garden in your backyard which you wish to expand. However with your limited manpower (yourself & family), all you can manage is water all the plants daily. But, that is not enough care your garden needs to grow. The plot also needs regular landscaping, de-weeding, fertilizing, and a lot more.

In comes your landscaping guy with the necessary tools and knowledge. Along with regular maintenance, he also addresses exigencies like controlling pest infestations and storm debris.

At its core, managed IT services are no different. Like your garden help, the providers of managed services in IT work as an extension of your team to resolve your tech needs. Especially in the upcoming post-pandemic years, more companies will rely on pro-technology approaches built on holistically digital foundations. Vigilant IT infrastructure monitoring, for instance, will be a need of the first order toward this.

Managed IT spending is jumping leaps and bounds across industries. The cloud-managed market size is expected to grow to $116.2 billion by 2025 at a 13.3% CAGR. The movement will be steady and uphill in the coming years.  

Read about the key factors that will continue driving the adoption of managed services. 

The 6 biggest trends in managed IT services emerging in 2022

1.  Cloud and automation will take center stage

The ever-increasing demands of IT need support from the latest industry capabilities. Modern MSPs have identified cloud-native solutions and automation as definitive answers toward this.

One of the primary benefits of managed services equipped with cloud computing and automation is their on-demand scalability. In the event of downtime, the safety of cloud storage also arrests the risk of data loss. Automation additionally takes care of manual errors and discrepancies. However as requirements vary across businesses, capable MSPs also offer something known as ‘customized automation’. This ingenuity helps you to design the managed services tool and deploy it in your cloud.

The effectiveness of managed services lies in their simplicity. Even if you outsource a chunk of your requirements, you do not exactly lose control.

2.  Cybersecurity mesh will reign as a business safety net

Cybersecurity will continue to be relevant, especially in the context of the modern digital world. A vast majority of employees are working from home at present, often using personal devices. The bring your own device (BYOD) culture is also catching on. While all these are supporting remote operations, they also often end up inviting security risks.

A sound MSP brings something called a cybersecurity mesh to the business table. This kind of IT infrastructure monitoring ensures network safety well beyond physical boundaries. Its comprehensive framework maps security with device identities irrespective of location. In 2022 and beyond years, the benefits of managed IT services will be in tandem with these expanding scopes of digitization.

3.  Application performance monitoring will proliferate

2022 will be all about application deployments matched to the speed of development. Application maintenance and support services will be pivotal to managed services in IT.

Application performance monitoring (APM), for instance, will imbibe a quick feedback mechanism for developers. Front-end monitoring (for studying user behavior), ADTD (for application discovery, tracing, and diagnostics), and AIOps analytics (for detecting application lifecycle patterns and anomalies) will all be parts of APM. These solutions will help your DevOps team to analyze business problems better. It will cut down on their mean time to repair (MTTR).

The Top 6 Managed Services Trends for 2022 and Beyond
The top 6 managed services trends for 2022 and beyond

4.  Network agility will be in the managed services limelight

Enterprise networking is evolving every minute in the face of disruptions like 5G and AI. Collaborating with an IT MSP will always be a good way to ensure end-to-end protection for your networking platforms. A robust network operations center (NOC) helps you catch up with the speed of digital transformation.

Many organizations will also be going for server virtualization in the coming years. Under this, a virtual server will step up in case of unexpected downtime and network losses.

5.  Consumer experience will drive managed helpdesk support

Customer experience (CX) will continue to be a driving force behind enterprise operations. The modern customer prefers being at the center of things. S/he wants knowledge forums, chatbots, service catalogs, i.e., multi-channel communication. A managed helpdesk support will take a load off your IT technicians and address these exact areas and more. Your in-house team can focus on the strategic aspects of improving the buyer journey.

Going forward, helpdesk automation will also be in vogue. It will work toward expediting resolution time and augmenting client satisfaction.

6.  Open-source tools will form the core of managed QA testing

Industry analysts have been supporting open-source testing tools for a long time now. Coders can edit and leverage these tools to optimize enterprise applications – making them one of the safest tools to be used for testing. Selenium, Robotium, and Jmeter are classic cases in point.

Managed quality assurance testing in 2022 will involve the increased usage of open-source tools. These tools even allow testers to choose the method of testing. They provide some of the best safety check estimations.

Estuate is a best-in-class IT managed service provider (MSP)

Our rigorous managed service offerings are powered by our decades of experience and industry-leading practices such as shift-left. We have the latest capabilities in the following managed offerings:

  • Application maintenance and support
  • IT infrastructure monitoring and network operational support
  • Managed helpdesk
  • Quality assurance and testing

So if you are looking for a robust managed service provider for bolstering your IT, please consider visiting our managed services page.

What do you think of managed services as a business support? Do you think they will help in disrupting newer business paths in 2022?

Best practices for successful Salesforce CPQ implementation

by | Sep 7, 2020 | Applications & Technology, Managed Services

In our earlier articles, we have discussed choosing the right CPQ (Salesforce) for our business. In that, we have known how salesforce CPQ use can maximize sales efficiencies and can help in generating greater revenue. Not just that, you can also find tips on selecting the right CPQ for your Industry. But just selecting and using the software is not enough; instead, we need to focus on implementing it effectively into our business so that we make the most out of that software. So in this article, we shall understand some of the best practices you can follow so that CPQ implementation brings in success to your sales business.

If you’re just starting with Salesforce CPQ or looking for support with Salesforce CPQ implementation, you’ve come to the right spot. But before we roll on to the steps for successful CPQ implementation, let’s have a brief understanding of what CPQ is? Why it is very much needed and how its benefits.

What is CPQ?

CPQ is the abbreviation that stands for “Configure, Price, and Quote.” CPQ is a sales tool that expands the customer relationship management framework. It is a more organized tool that promotes the selling process through a precise generation of quotes for orders. It is the best solution that helps sales representatives organize the right product combinations, manage discounts, plan pricing, automate approvals and deliver customer-based specific quotes.

The need for CPQ software and its benefits

CPQ has become one of the essential selling tools needed for today’s fast-growing market. CPQ simplifies, speeds up, and organizes the sales process, enabling you to sell more products more quickly. CPQ software facilitates the work of sales representatives by consolidating sales data and providing them with a distinct view of what they can offer to the customer. The tool also suggests them with any extra configurations, add-ons, training sessions or complimentary products.

Watch this video to understand the importance of Salesforce CPQ.

In the recent study report done by Salesforce, we can see that the use of Salesforce CPQ and Billing has delivered improved accuracy, efficiency, and speed in their Quote to cash process.

The market results show that sales business has witnessed

With our extensive experience in CPQ implementations, we have outlined some of the best practices that will lead you to effective Salesforce CPQ implementation.

Establish CPQ targets

Firstly, you need to set realistic targets for CPQ based on your sales process needs. The targets you set will help you decide whether the CPQ delivers the real Return on Investment (ROI). You need to set specific objectives like lowered time spent on selling, the shortened processing time for quotes, a standard increase of the order value, precise quote generation, improved win, and renewal rates. On achieving these goals, you can set the new targets that will further optimize the process continuously.

Design and prioritize CPQ features

Knowing your customer is vital to successful sales. Design the product model carefully to create configurations that best suit consumer purchasing behaviours and execute a process geared towards reducing process delays. Prioritize your sales targets and incorporate selected Salesforce CPQ features that can satisfy your essential business needs. Intuitively bundle products; to help sales reps integrate products and services to address particular customer demands uniquely.

Upgrade data and initiate system integrations

When you have set your product model and pricing, you need to concentrate on what data is required for the CPQ process and from where it should be derived. Ensure that the information is updated and verified for reliability and accuracy. Import product tax rates, discount rates, price packages, and template details into the CPQ and ensure a smooth integration of the Salesforce CPQ with your other ERPs via API integrations.

Measure and improvise progress

Salesforce CPQ is a complicated tool with multi-functional features and is more challenging to drive adoption due to its complexity. The ideal way to ensure continued engagement with the project is to set some intermediate targets to ensure rapid progress and tracking the impact of the CPQ implementation. You can measure the metrics by conducting sales team satisfaction surveys capturing various tool aspects.

Have the staff trained and the tool tested

Sales practitioners should be well-trained and qualified to implement the CPQ tool in order to achieve full benefits from the tool. A well-trained staff can maximize guided sales, perform smart catalog searches and geo-based sales to boost productivity by expediting routine tasks. The CPQ requires thorough pre-implementation testing of functionalities, integrations and workflows with real-life scenarios.Salesforce CPQ is undoubtedly one of the market’s most flexible tools that can improve your ability to streamline sales operations.

In your CPQ implementation journey, Estuate can be your ideal Salesforce CPQ implementation partner who can help you make the most out of your CPQ. Estuate has implemented many enterprise-grade CPQ ventures for some of the most prominent and competitive organizations over the last decade. Our skilled salesforce consultants work closely with stakeholders, and IT teams to reduce the time and complexity involved in delivering CPQ solutions.

Key factors driving the adoption of Managed Services

by | Aug 19, 2020 | Managed Services

One of the prime concerns of most companies today is whether or not to hire a third party to manage their regular day-to-day IT operations. In this rapidly advancing  IT world,  companies find it challenging and complicated to have their own internal IT departments managing everything so that they can take better advantage of technology. Organizations are conscious that their IT staff invest a significant portion of their time on everyday routine support activities, rather than focusing on creative thinking and offering innovative approaches to achieve business goals. At this pace, organizations often struggle to maintain their operations at optimal efficiency.

The inability to keep up with technology merely holds back the business’ efforts to expand. That’s where the need to adopt Managed Services (MS) comes in. Managed Services – a core outsourcing business model is a hotspot for a significant percentage of today’s IT companies. Managed services are usually preferred by organizations, as it helps bridge gaps and facilitates businesses to resolve hurdles. Adoption of managed services will add value to companies by cutting costs and enriching the efficiency of their operations. MS is on the rise as enterprises pursue a more proactive approach to achieve improved performance and sustain their competitive advantage.

What are Managed Services and their Benefits

Managed IT Services refers to a method of delegating specified business processes and IT operation responsibilities to a qualified third party organization known as Managed Service Provider (MSP) to improve operations and optimize costs. MSPs are skilled at handling business IT systems. MSPs continuously monitor, transform and operate business operations in exchange for a flat fee for the delivery of their services over a fixed time, ensuring that they comply with all company regulations and business demands at all times. Managed services enable a business to focus on its core functional areas, thereby increasing its competitiveness and performance in its target market.

Top reasons to adopt Managed Services

Managed Services usually offer contractually defined services to clients, who share a long-term relationship with the service provider. The concept of managed services works exceptionally well with processes, staff and environments that are expensive to maintain and are not strategic differentiators. 

So, Let’s focus on some of the significant reasons for understanding why this business model should be adopted.

Managed Services:

Offers better-purported value to clients

Most importantly, Managed services relieve the vital IT workforce from regular operations management and help them to concentrate more on strategic initiatives and core business competencies. The business leaders enjoy great peace of mind by outsourcing IT services as it provides them with the room to plan for potential businesses. Working with an MSP will ensure that the organization minimizes the risks associated with maintaining customer data and other confidential information.

Better cost management

Managed services typically charge a fixed monthly fee for subscription-based services, and it lets the business estimate the cost effectually while budgeting. For some instances, this could turn cheaper than the equivalent cost of hiring in-house staff, because MSPs offer comprehensive, controlled services that cover everything from alert to problem-solving. MSPs also provide round-the-clock coverage and businesses do not have to pay overtime costs if they need to provide 24/7 assistance to remote users.

Increases operational efficiency and profits

Clients achieve improved efficiency by using a managed service with reduced downtime. In the hands of managed services, organizations run their IT efficiently with fewer problems and productive solutions as they face and workers experience less interruption due to IT failures in the corporate network and equipment, thereby increasing their efficiency. Managed services are highly proactive in their ability to detect and address issues before they impact business, thus helping to improve productivity and maintain business continuity.

Bridges the Skill Gap

Often the existing staff of an organization may not be acquainted with new technology or may not be adequately capable of managing maintenance checks, upgrades and repairs. Managed services can support growing enterprises that can not afford to hire additional permanent staff for their IT systems at every stage of growth by providing essential resources at affordable rates. Managed services can meet potential needs as they enable the in-house strengths of the client to be enhanced with the expertise of professional consultants to deliver customized operations.

Manages competitive threats

Managed Services through proactive means aim at maintaining the technology in excellent condition, ensuring optimum IT system efficiency by proactively addressing issues before they become long-term issues. Companies can alleviate risks and keep up with cutting-edge technology by taking advantage of managed service experts. Professionals in charge of your IT operations are always up-to-date on the latest technologies, developments and processes to ensure that the network remains smooth and efficient in the future.

We may infer from the above factors that managed services are more scalable, predictable and flexible, bringing higher profits to the organization. The overall impact of all these benefits is that it makes your job easier, giving you tranquillity so that you can concentrate more on future business plans. With a professional service provider like Estuate, you can implement advanced and emerging technologies to improve business processes. With deep expertise in state-of-the-art technology, our expert IT consultants can help you meet a wide range of IT requirements while optimizing costs, reducing risks and ensuring a faster return on your IT investment.

Managed Services VS Staff Augmentation: What’s better for you?

by | Jul 24, 2019 | Managed Services

Managing IT projects in a fast-paced and agile environment is challenging. A major trouble faced by IT enterprises is ensuring enough technical staff to meet dynamic project demands and varying customer expectations. Hiring a permanent resource is not a viable option always. Some projects are time-based and could only last a few months.

In such situations, enterprises often seek third-party support to acquire the required technical competence. The two most popular approaches of filling this gap are IT staff augmentation and Managed Services model. While staff augmentation mainly refers to bringing in additional resources from outside, Managed Service model refers to outsourcing the technical requirements to an external IT services provider.

Both these approaches are defined by some specific features suitable for different projects. It is therefore essential to understand your business requirements well and make the right choice between the two. With this article, we try to help you make a well-informed decision while selecting a solution to fulfill the growing IT demands of your enterprise.

IT Staff Augmentation – What are the benefits?

Staff augmentation is a common strategy used by IT companies to bring temporary workforce to assist with certain operations or projects. This potentially has several benefits.

Cost-effective

Staff augmentation helps you cut company expenses in several areas. By bringing in resources to meet project specific demands, you can reduce recruitment expenses like employee benefits, taxes etc. Since these resources are usually hired based on their technical competence and know-how it also helps cut down technology and process training costs.

Fills special roles

Finding skilled and experienced IT resources for special roles is not easy. Staff Augmentation helps you fill special roles in IT projects like DevOps Engineers, Scrum Masters, Business Analysts etc. quicker and with less effort.

Gives you control on project

Augmented staff could work from your office or sometimes remotely. But they have their duties, roles and responsibilities well-defined just like your regular staff. It therefore ensures that you have complete control on your project so you can monitor and execute the project effectively.

Helps meeting strict deadlines

Staff augmentation is especially beneficial when you’re bound with time constraints and strict deadlines. In such crunch times, it is a good option to hire extra hands or temporary resources through staff augmentation. It helps you meet deadlines on time and implement the project smoothly.

Helps building a strong team

Software projects are dynamic in nature and customer expectations are always on the rise. You need skilled resources to carry out these IT projects. Staff augmentation helps you find and hire skilled technicians for a temporary basis. This allows you to evaluate their performance over time and retain good resources for future projects, building a strong team in the long-run.

Managed Services – Why outsource?

On the other hand, outsourcing IT services to third-party solution providers, aka Managed Service vendors also has its own benefits.

Convenient pricing models

Managed Service providers usually offer their services on a subscription model. Also, there are varied pricing models to suit your unique project requirements and you just have to pay for the services you utilize. Some popular managed service pricing models include tiered pricing, pay per device, pay per user, al a carte etc.

Expert services

One of the best advantages of outsourcing essential IT processes to a Managed Service provider is that activities are carried out by professionals who are trained and experienced experts in software delivery. You can stay assured that they will perform their tasks efficiently, leading to the success of your project.

No infrastructure and maintenance costs

Outsourcing IT processes releases you from the burdens of building an IT team, investing in IT infrastructure and maintaining it regularly. All you have to do is outsource it to a third party vendor and they will manage and maintain your processes remotely as well as upgrade you to newer technology as needed. You can trust these experts and entirely focus on your business goals.

Security and Compliance

The software industry is vulnerable to security attacks and you must adhere to the industry security and compliance standards to keep your information and business processes safe. Managed service vendors have the expertise to prevent and control such security threats and follow industry regulations and compliance procedures to keep your data, networks and systems secure reducing the risk of cyber-attacks at your enterprise.

Scalability

As your business grows and projects become more complicated, you need to scale your resources up and down as time demands. MSPs offer flexibility and extend support and to handle growth spurts or emerging IT problems. Additionally, you can increase your engagements with your managed service vendor when the demand for expert services rises.

Which is better for you?

It could be tricky to understand which solution suits you the best. Both Managed Services and Staff Augmentation have their own pros and cons, so it is important to make a wise decision. If you’re a small enterprise carrying out time-based IT projects where lesser number of skilled resources are required for a short duration, staff augmentation is the best option for you. You can hire resources on a temporary basis and even retain them in future if needed.

However, if you’re a growing business that needs skilled teams to work on a regular basis on multiple projects, it is best to hire a Managed Service provider and gain technical expertise from dedicated professionals without having to worry about building and maintaining your own teams.

Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training. Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Nagaraja Kini
Founder and Chief Financial Officer
Nagaraja has more than two decades of engineering, business development, consulting, alliances and management experience in software development, integration and implementation. He has worked extensively with global teams to consistently simplify ERP implementations for businesses. Nagaraja brings with him the commitment, willingness, and capability to anticipate and act on the continually evolving needs of a business.
Prior to founding Estuate, Nagaraja served at Oracle as Director in Application and Industry Solutions group within Global Sales Support. Nagaraja holds a Master of Technology in Industrial Electronics from the National Institute of Technology, Surathkal, and a Bachelor’s in Engineering from the SJ College of Engineering, Mysore, India.
Nagaraja Kini
Founder and Chief Financial Officer
Nagaraja has more than two decades of engineering, business development, consulting, alliances and management experience in software development, integration and implementation. He has worked extensively with global teams to consistently simplify ERP implementations for businesses. Nagaraja brings with him the commitment, willingness, and capability to anticipate and act on the continually evolving needs of a business. Prior to founding Estuate, Nagaraja served at Oracle as Director in Application and Industry Solutions group within Global Sales Support. Nagaraja holds a Master of Technology in Industrial Electronics from the National Institute of Technology, Surathkal, and a Bachelor’s in Engineering from the SJ College of Engineering, Mysore, India.
Marc Hebert
Chief Operating Officer
Marc joined Estuate in December, 2008 as its first Chief Operating Officer. Marc is a recognized expert on offshore outsourcing. He has appeared on CNN’s Lou Dobbs Tonight, was interviewed in Investor’s Business Daily, and has been widely quoted in major media publications, including the Wall Street Journal, Forbes, Fortune, Financial Times, New York Times and Boston Globe on offshore outsourcing. He is recognized as an “IBM Champion” for his role in expanding the market for IBM’s Information Lifecycle Governance product line.
Prior to Estuate, he served in leadership roles at large global corporations, including as the CMO at Virtusa Corporation; EVP, Marketing and Alliances for Sierra Atlantic; and Vice President for eight years at Oracle Corporation. Marc holds a Bachelor of Science degree in experimental psychology from Harvard University, and an MBA from Stanford University.
Marc Hebert
Chief Operating Officer
Marc joined Estuate in December, 2008 as its first Chief Operating Officer. Marc is a recognized expert on offshore outsourcing. He has appeared on CNN’s Lou Dobbs Tonight, was interviewed in Investor’s Business Daily, and has been widely quoted in major media publications, including the Wall Street Journal, Forbes, Fortune, Financial Times, New York Times and Boston Globe on offshore outsourcing. He is recognized as an “IBM Champion” for his role in expanding the market for IBM’s Information Lifecycle Governance product line. Prior to Estuate, he served in leadership roles at large global corporations, including as the CMO at Virtusa Corporation; EVP, Marketing and Alliances for Sierra Atlantic; and Vice President for eight years at Oracle Corporation. Marc holds a Bachelor of Science degree in experimental psychology from Harvard University, and an MBA from Stanford University.
Seemakiran Upadhya
Global Delivery Head and Managing Director, India
Seemakiran brings to Estuate more than 25 years of experience in the IT industry. She has been successful in building high-performing teams for the Delivery, Sales, and Operations departments. She was instrumental in setting up Estuate’s India center. Prior to joining Estuate, Seemakiran worked at Satyam, where she developed, tested, and implemented software projects in Oracle Technologies across multiple domains. She is highly proficient at working with a global client base.
Seemakiran holds a Bachelor’s degree in Electronics & Communication Engineering from Karnataka University.
Seemakiran Upadhya
Global Delivery Head and Managing Director, India
Seemakiran brings to Estuate more than 25 years of experience in the IT industry. She has been successful in building high-performing teams for the Delivery, Sales, and Operations departments. She was instrumental in setting up Estuate’s India center. Prior to joining Estuate, Seemakiran worked at Satyam, where she developed, tested, and implemented software projects in Oracle Technologies across multiple domains. She is highly proficient at working with a global client base. Seemakiran holds a Bachelor’s degree in Electronics & Communication Engineering from Karnataka University.
Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training.
Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training. Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Sreekantha B. S.
Head Strategic Projects
Sreekantha brings to Estuate more than 33 years of experience in IT. He has successfully sold and delivered over 130 turnkey software projects worldwide for various clients across a variety of sectors - from software, finance, manufacturing, utilities, services, and more. Prior to joining Estuate, Sreekantha led Buzznet (a Malaysian software company) for 17 years and Inventa Corporation (a US-based software company having an office in Malaysia) for 6 years.
Through his experience, Sreekantha brings in-depth knowledge of software engineering, delivery, and implementation of software projects across all technology sectors that have emerged over the last 30+ years. Sreekantha holds a Bachelor of Engineering in Electronics & Communications from Mysore University and a Master of Business Administration in Marketing from Newport University, USA.
Sreekantha B. S.
Head Strategic Projects
Sreekantha brings to Estuate more than 33 years of experience in IT. He has successfully sold and delivered over 130 turnkey software projects worldwide for various clients across a variety of sectors - from software, finance, manufacturing, utilities, services, and more. Prior to joining Estuate, Sreekantha led Buzznet (a Malaysian software company) for 17 years and Inventa Corporation (a US-based software company having an office in Malaysia) for 6 years. Through his experience, Sreekantha brings in-depth knowledge of software engineering, delivery, and implementation of software projects across all technology sectors that have emerged over the last 30+ years. Sreekantha holds a Bachelor of Engineering in Electronics & Communications from Mysore University and a Master of Business Administration in Marketing from Newport University, USA.
Naveen Shankar
Associate Director – Talent Acquisition
Naveen is a seasoned professional in the field of Human Resources and brings to Estuate a rich experience of 14 years. He holds more than 12 HR-related certifications, including some in the space of Diversity & Inclusion. Over the years, he has been consistently recognized as a change maker in his respective organizations. Before joining Estuate, Naveen led ForthPage as the Director-Cofounder.
He has also worked with organizations such as General Electric, Time Inc., and Lumen Technologies in critical HR-centric roles. Naveen holds a Master of Business Administration from XLRI - Xavier School of Management, Jamshedpur.
Naveen Shankar
Associate Director – Talent Acquisition
Naveen is a seasoned professional in the field of Human Resources and brings to Estuate a rich experience of 14 years. He holds more than 12 HR-related certifications, including some in the space of Diversity & Inclusion. Over the years, he has been consistently recognized as a change maker in his respective organizations. Before joining Estuate, Naveen led ForthPage as the Director-Cofounder. He has also worked with organizations such as General Electric, Time Inc., and Lumen Technologies in critical HR-centric roles. Naveen holds a Master of Business Administration from XLRI - Xavier School of Management, Jamshedpur.
Piyush Singh
Practice Head - Insurance
Piyush has fifteen years of work experience, including one year with Estuate. Piyush holds a Master of Computer Applications degree from Bharati Vidyapeeth University, Pune. Piyush is a highly accomplished professional with a wealth of experience in IT services and product engineering. Piyush has worked with PwC and Accenture in the past and his last positions were Delivery Manager and Dev Lead respectively.
He has received the Great Performance award from PwC and the ACE award from Accenture. Piyush has also delivered many end-to-end projects on a medium to large scale.
Piyush Singh
Practice Head - Insurance
Piyush has fifteen years of work experience, including one year with Estuate. Piyush holds a Master of Computer Applications degree from Bharati Vidyapeeth University, Pune. Piyush is a highly accomplished professional with a wealth of experience in IT services and product engineering. Piyush has worked with PwC and Accenture in the past and his last positions were Delivery Manager and Dev Lead respectively. He has received the Great Performance award from PwC and the ACE award from Accenture. Piyush has also delivered many end-to-end projects on a medium to large scale.
Subbarao Satyavolu
Chief Delivery Officer, Americas
Subbarao is a results oriented Senior Leader with 30+ years experience in Enterprise Solution Consulting, Enterprise Program Management, Digital Enterprise Transformation/IT Modernization, Product Engineering, Governance, Risk & Compliance (GRC), IT Service and Operations Management (ITSM/ITOM) and Strategic Account management. Global experience in building & managing high performing teams in solving complex business & technological challenges for the clients
Subbarao is a proven problem solver with extensive experience in the IT industry. He has been recognized as an outstanding performer by his employers, Hitachi/Sierra Atlantic and Computer Sciences Corp (CSC). Subbarao has also been certified in Six Sigma and Project Delivery Excellence by CSC University. In addition, Subbarao is certified in Supply Chain Management and IT Infrastructure Library (ITIL). Subbarao holds an M. Tech in Computer Aided Engineering from the Indian Institute of Technology (IIT) Kharagpur and has also completed an Executive Development program at Cornell University in New York.
Subbarao Satyavolu
Chief Delivery Officer, Americas
Subbarao is a results oriented Senior Leader with 30+ years experience in Enterprise Solution Consulting, Enterprise Program Management, Digital Enterprise Transformation/IT Modernization, Product Engineering, Governance, Risk & Compliance (GRC), IT Service and Operations Management (ITSM/ITOM) and Strategic Account management. Global experience in building & managing high performing teams in solving complex business & technological challenges for the clients. Subbarao is a proven problem solver with extensive experience in the IT industry. He has been recognized as an outstanding performer by his employers, Hitachi/Sierra Atlantic and Computer Sciences Corp (CSC). Subbarao has also been certified in Six Sigma and Project Delivery Excellence by CSC University. In addition, Subbarao is certified in Supply Chain Management and IT Infrastructure Library (ITIL). Subbarao holds an M. Tech in Computer Aided Engineering from the Indian Institute of Technology (IIT) Kharagpur and has also completed an Executive Development program at Cornell University in New York.
Satya Bobba
SVP, Global Head of GRC and Customer Success
Satya Bobba brings more than 20+ years of experience in building market-leading enterprise SaaS products and solutions. Her experience spans engineering, cloud strategy, business development and customer success. Her passion is to help customers achieve GRC goals while simplifying their processes and reduce implementation costs. She brings more than 14 years of domain experience in building and delivering GRC solutions to top enterprise customers across Financial Services, Life sciences, Hi-Tech, Healthcare and Quality verticals.
Prior to joining Estuate, she worked at MetricStream as AVP Cloud Strategy, Global Head of Platform Engineering and Head of Advanced Engineering GRC Products and Services. Earlier in her career, at AOL and Netscape she held technical roles in enterprise server technologies and personalization frameworks. She has a bachelor degree in Computer Science from Andhra University.
Satya Bobba
SVP, Global Head of GRC and Customer Success
Satya Bobba brings more than 20+ years of experience in building market-leading enterprise SaaS products and solutions. Her experience spans engineering, cloud strategy, business development and customer success. Her passion is to help customers achieve GRC goals while simplifying their processes and reduce implementation costs. She brings more than 14 years of domain experience in building and delivering GRC solutions to top enterprise customers across Financial Services, Life sciences, Hi-Tech, Healthcare and Quality verticals. Prior to joining Estuate, she worked at MetricStream as AVP Cloud Strategy, Global Head of Platform Engineering and Head of Advanced Engineering GRC Products and Services. Earlier in her career, at AOL and Netscape she held technical roles in enterprise server technologies and personalization frameworks. She has a bachelor degree in Computer Science from Andhra University.
Prasanna Kulkarni
Vice President - Sales and Marketing
Prasanna is a seasoned Technology & Sales leader with over two decades of valuable global experience. Prasanna has been with Estuate for the past 5 years, leading the Sales and Marketing department with excellence. Prasanna holds a Bachelor of Engineering from GCoE, Amravati and a Stanford Advanced Program Management qualification from Stanford Center for Professional Development. Before joining Estuate, Prasanna held various leadership roles at HCL, Wipro, Nihilent Technologies, and Godrej.
Prasanna Kulkarni
Vice President – Global Sales and Marketing
Prasanna is a seasoned Technology & Sales leader with over two decades of valuable global experience. Prasanna has been with Estuate for the past 5 years, leading the Sales and Marketing department with excellence. Prasanna holds a Bachelor of Engineering from GCoE, Amravati and a Stanford Advanced Program Management qualification from Stanford Center for Professional Development. Before joining Estuate, Prasanna held various leadership roles at HCL, Wipro, Nihilent Technologies, and Godrej.
Stanley Perumala
Global Practice Delivery Lead
Stanley Perumala is the Global Practice Delivery Lead with 8.6 years at Estuate. He holds a Masters degree in Computer Science from International Technological University, which is his area of specialization. Stanley has 16 years of experience and has held various positions at Netpace, Cognizant and Hewlett-Packard. He has received multiple accolades for his achievements such as building an innovation segment with zuora and leading the BRM practice.
Stanley is a key contributor for the BRM practice, having built the team from the ground up and building the core team for the same.
Stanley Perumala
Global Practice Delivery Lead
Stanley Perumala is the Global Practice Delivery Lead with 8.6 years at Estuate. He holds a Masters degree in Computer Science from International Technological University, which is his area of specialization. Stanley has 16 years of experience and has held various positions at Netpace, Cognizant and Hewlett-Packard. He has received multiple accolades for his achievements such as building an innovation segment with zuora and leading the BRM practice. Stanley is a key contributor for the BRM practice, having built the team from the ground up and building the core team for the same.
Prakash Balebail
Founder and Chief Executive Officer
Prakash brings more than two decades of software development & implementation experience, including over 16 years in several key roles in Oracle Corporation. His management principle has been to provide commitment to continuously improve how he serves all of his customers, partners, and employees by anticipating their needs and exceeding their expectations through a culture of creativity & forward thinking.
Prior to founding Estuate, Prakash was the Senior Director in Oracle Applications Global Sales Solutions team, which built complex Oracle E-Business Suite application demonstrations for Sales activities. Additionally, he had leadership roles in the development of Oracle’s much-acclaimed Business Flow Accelerator (BFA) for the E-Business suite. During this time, Prakash also built the highly-regarded India operations team from the ground up. Prakash holds a BS in Electrical Engineering from Karnataka University in India.
Prakash Balebail
Founder and Chief Executive Officer
Prakash brings more than two decades of software development & implementation experience, including over 16 years in several key roles in Oracle Corporation. His management principle has been to provide commitment to continuously improve how he serves all of his customers, partners, and employees by anticipating their needs and exceeding their expectations through a culture of creativity & forward thinking. Prior to founding Estuate, Prakash was the Senior Director in Oracle Applications Global Sales Solutions team, which built complex Oracle E-Business Suite application demonstrations for Sales activities. Additionally, he had leadership roles in the development of Oracle’s much-acclaimed Business Flow Accelerator (BFA) for the E-Business suite. During this time, Prakash also built the highly-regarded India operations team from the ground up. Prakash holds a BS in Electrical Engineering from Karnataka University in India.
Geetha Somayaji
Vice President Finance & Human Resources
Geetha brings over two decades of experience to Estuate in her role as an accomplished leader of Finance and Human Resources. Since joining the company in 2011, she has been instrumental in developing the financial infrastructure of the company alongside the founders, and she has come to be known a a cherished mentor to many within the organization. Geetha holds a Bachelor’s of Business Administration and Accountancy from Bangalore University, India.
Prior to her role at Estuate, she worked in payroll processing and tax returns for Gene's Fine Foods and Jay's Tax & Keeping Services. In her personal time, Geetha enjoys exploring the outdoors and spending quality time with her family.
Geetha Somayaji
Vice President Finance & Human Resources
Geetha brings over two decades of experience to Estuate in her role as an accomplished leader of Finance and Human Resources. Since joining the company in 2011, she has been instrumental in developing the financial infrastructure of the company alongside the founders, and she has come to be known as a cherished mentor to many within the organization. Geetha holds a Bachelor’s of Business Administration and Accountancy from Bangalore University, India. Prior to her role at Estuate, she worked in payroll processing and tax returns for Gene's Fine Foods and Jay's Tax & Keeping Services. In her personal time, Geetha enjoys exploring the outdoors and spending quality time with her family.
Brad Rickman
Chief Revenue Officer (CRO)
Brad Rickman is Estuate's Chief Revenue Officer (CRO) providing oversight and leadership for customer success, sales, marketing as well as strategic partnerships. He is passionate about building customer relationships that grow multiple years over through delivering world class value as a technology partner. Brad has over 30 years experience in the software and technology industry in verticals of telecom/media, retail and ecommerce, financial Services, utilities and healthcare.
Prior to Estuate, Brad was CEO of SmarTek21 for six years, a technology services company where he led a team that grew top line revenues by 3X and EBITDA by 5X in his tenure. Prior experiences include Senior leadership positions in sales and marketing at T-Mobile, Ericsson, Deloitte, and six early stage software companies that grew to market values of over $1B.
Brad Rickman
Chief Revenue Officer (CRO)
Brad Rickman is Estuate's Chief Revenue Officer (CRO) providing oversight and leadership for customer success, sales, marketing as well as strategic partnerships. He is passionate about building customer relationships that grow multiple years over through delivering world class value as a technology partner. Brad has over 30 years experience in the software and technology industry in verticals of telecom/media, retail and ecommerce, financial Services, utilities and healthcare. Prior to Estuate, Brad was CEO of SmarTek21 for six years, a technology services company where he led a team that grew top line revenues by 3X and EBITDA by 5X in his tenure. Prior experiences include Senior leadership positions in sales and marketing at T-Mobile, Ericsson, Deloitte, and six early stage software companies that grew to market values of over $1B.
Ron Judd
SVP, Business Development
Ron Judd is a client-focused and problem-solving senior leader who focuses on balancing business impact and technology for clients. Ron's curious nature challenges teams to discover "how the client benefits in both quantifiable and qualitative results." Ron brings deep domain knowledge in technologies, including digital transformation, enterprise resource planning (ERP), experience management (CX), governance, risk & compliance (GRC), IT service and operations management (ITSM/ITOM),
content management (WCM), hierarchical decision analysis, tech-debt reduction programs, application programming interfaces (API), robotic processing automation (RPA), and chatbot, from across financial services, healthcare, consumer products, retail, and manufacturing industries. With over 30 years of experience in client engagement roles, Ron focuses on developing and maintaining relationships across organizations.
Prior to joining Estuate, Ron served in sales, marketing, and product leadership roles with IBM, SmarTek21, RoadBotics, InMoment, OpenText, Interwoven, PictureTel, and NEC Japan, as well as several early-stage technology startup firms. Ron lives and works in the Greater Boston area with his wife and family and maximizes his personal time by spending it with family, officiating college soccer, and taking care of several horses. Ron graduated from Rochester Institute of Technology (RIT) with degrees in Business and Computer Science.
Ron Judd
SVP, Business Development
Ron Judd is a client-focused and problem-solving senior leader who focuses on balancing business impact and technology for clients. Ron's curious nature challenges teams to discover "how the client benefits in both quantifiable and qualitative results." Ron brings deep domain knowledge in technologies, including digital transformation, enterprise resource planning (ERP), experience management (CX), governance, risk & compliance (GRC), IT service and operations management (ITSM/ITOM), content management (WCM), hierarchical decision analysis, tech-debt reduction programs, application programming interfaces (API), robotic processing automation (RPA), and chatbot, from across financial services, healthcare, consumer products, retail, and manufacturing industries. With over 30 years of experience in client engagement roles, Ron focuses on developing and maintaining relationships across organizations. Prior to joining Estuate, Ron served in sales, marketing, and product leadership roles with IBM, SmarTek21, RoadBotics, InMoment, OpenText, Interwoven, PictureTel, and NEC Japan, as well as several early-stage technology startup firms. Ron lives and works in the Greater Boston area with his wife and family and maximizes his personal time by spending it with family, officiating college soccer, and taking care of several horses. Ron graduated from Rochester Institute of Technology (RIT) with degrees in Business and Computer Science.