Scriptless Test Automation (STA): The Future of Software Testing

Scriptless Test Automation

In the software development world, robust test automation plays a decisive role in ensuring a product’s successful transition from development to deployment. Today with Agile and DevOps around, more frequent releases are required to keep pace with an extremely competitive market. So, alongside the choice of test automation framework and tool, the approach of the software testing service you choose is also of critical importance. Script-based testing being so high-maintenance, most developers today are going scriptless, i.e., they are adhering to a modern approach called Scriptless Test Automation (STA) to fulfill the relentless demand for faster applications.

Testing as a service today centers on this STA.

What is Scriptless Test Automation?

Scriptless Test Automation (STA) is a method to build automated test scripts that involves low/no coding or programming skills. In other words, it enables testers and other business users to perform automation without any scripting – resulting in faster outputs and minimized time & effort spent on understanding codes.

At the operational level, scriptless testing provides an optimal mix of functional and technical expertise by using keyword abstractions to create test steps, modify methods, and select relevant options for a specific problem. Sound software testing services leverage the power of STA within an appropriate test automation framework to drive next-gen business results.

Read why a lightweight testing automation framework is also a critical component of your digital journey.

Scriptless test automation allows business participants with no testing background to understand the process, evaluate test cases, and see a better picture of what the tester is doing.

In turn, this offers outstanding benefits such as increased efficiency and cost savings.

As a result, automation automatically becomes simpler, more understandable, and easier to leverage. Always ensure that your software testing service manual is inclusive of STA.

Are Testing Tools Effective Without Scripting?

An indisputable part of any modern software testing service pertains to the choice of its tools. In the STA approach, it is the scriptless testing tool that has a major role to play. Such a tool offers an abstraction from the test automation code that concentrates mainly on validating business logic.

The STA tool drastically simplifies the manual effort required to build a test case. Instead of writing codes, you simply need to define the steps to be performed within the test automation framework, and the tool will convert those manual steps internally into the actual execution code – behind the scene, during the test execution. In the end, you can view the report of test execution outcomes without any code writing.

Why do we need Scriptless Test Automation?

  • Scriptless test automation allows manual testers to create automated test cases for different test scenarios and test the core features of your products.
  • Scriptless testing requires less time to be set aside for automation – increasing productivity and reducing cost & time to market.
  • STA is robust and versatile enough to satisfy increasing testing demands.
  • The scriptless approach is something that manual testers can take without acquiring any new skills.
  • Implementing scriptless test automation saves money that can be invested in upskilling manual testers, instead of recruiting automation test engineers.

It is crucial to note that while scriptless testing helps to reduce the time involved in the development of automated tests, it is not a proxy for the actual encoding. And, this is probably the best advantage of using STA – it leverages the best of both your technical and human ingenuity.

So when matched with the right test automation framework, STA empowers you to release products in the market faster than ever before. Estuate’s Test Automation Solution (e-TAS) includes both these features and more (discussed in detail later in this blog).

e-TAS Estuate’s Scriptless Test Automation Tool
e-TAS: Estuate’s Scriptless Test Automation Tool

Scriptless or Scripted Testing – Which One is Better?

The ultimate decision of whether to use script-based or scriptless test automation depends on your test goals and the amount of testing required for your project.

The primary use of scriptless test automation pertains to the evaluation of high-level function verification and scalability for potential functionality enhancements. On the contrary, code-based testing is performed to test a feature in detail which includes all its parameters and logical pathways to be verified for a variety of test scenario combinations.

That being said, STA does have some edge over the script-based approach in terms of operation and output.

  • Scriptless testing uses Graphical User Interface (GUI) such as visual drop-down menus to create tests that measure the performance of the system. It automates high-level testing and usability features using this GUI environment, which is much simpler and quicker to execute than writing scripts for each change in code.
  • Scriptless test automation enables quicker script design and development, making automation faster, thus improving time to market.
  • Low/no code testing allows even (non-technical) business users to engage in the QA process and provide useful reviews to strengthen the quality of the final product.
Scripted V/s Scriptless Testing in Software Testing Service
Scripted V/s Scriptless Testing in Software Testing Services

Introducing e-TAS – Estuate’s STA-based Web Automation Tool

From a vantage point, test creation, maintenance of test script, and performance efficiency are all highly reliant on your choice of test automation framework and tool. These elements are the underlying determinants of your ultimate success in the test automation journey.

With several scriptless test automation tools available in the market today, it is vital to pick a solid one that supports each application of your project. Identifying this need, Estuate has introduced a web automation solution called e-TAS in its ambit.

Here is a quick feature summary of e-TAS:

e-TAS: Estuate’s automation tool with robust test automation framework
e-TAS: Estuate’s automation tool with robust test automation framework

Over time, software testing service has evolved multi-fold to enable rapid software launches of the highest quality. Toward this, tools that leverage scriptless testing are an ideal solution for meeting the trending industry requirements. With STA, not only would you expedite Agile testing and software releases, substantial cost savings would also follow suit.

If you need industry experts to assist you with best-in-class software testing service,
please reach out to us.

What’s your take on Scriptless Test Automation? Do you think it can help your business?

Why is Automation Testing Strategy a Need of the Business Hour?

Automation testing: one of the core software practices that is fueling digital journeys today.

In the world of testing, there are two ways to go – manual and automated. While taking the manual route for tests like discovery testing and usability testing is prudent, for tests like regression or functional testing, automation must be the go-to choice.

Automation makes your software better with less effort. Owing to lower recurring tasks for checking your products’ effectiveness and minimal manual intervention, you save resources on the go. Further, it is all the more beneficial if your automation plan is scriptless. Scriptless Test Automation (STA) involves low/no coding – right from defining the test steps to visualizing the reports.

The boons of test automation are felt even more deeply if your operations are large in scale, and you are gearing up for unlocking the next level of digital transformation. Larger the business, higher and complex are the test scenarios of associated applications; so, you would need a strategy in place that would effectively validate complex test cases irrespective of their volume.

A world-class automation strategy factors in all of the above parameters and more, for driving robust digital transformations. So if you are automating your testing needs, it makes sense only to opt for a test plan which saves your time, reduces your cost, and – essentially – boosts your ROI.

Estuate Can Help You with Expert Test Automation Plans – Customized to Suit Your Business Needs

Here are some of the tangible business outcomes of choosing us as your reliable QA and test automation partner:

Are you open to learning more? We are just a click away to help your digital journey go the extra mile.

Please reach out to us here.

What do you think of automation testing as a practice? Do you think it is indeed a quintessential need of the business hour?

Test Automation – The Turbo Charge for Your Digital Journey

They say, what the ingenuity of assembly line once did for large-scale production, test automation did the same for today’s software industry: it has matched deployment to the speed of development. From the choice of the testing tool to the framework you use, automation plans and strategies have become a part of today’s key business decisions.

And, there is a good reason why: assured application quality is the hallmark of robust digital journeys. In today’s age of Agile and DevOps, testing as a service has indeed caught on in the IT industry.

However in the face of myriad IT solutions in the market, you as the decision-maker must choose the automation strategy that is tailor-made for your business needs.

What Makes Good Automation Testing Great?

One word: Customization.

Easy and reliable testing with the right choice of framework & tool has always been a staple for releasing effective software products. In the light of digital transformation, certain additional points must be kept in mind before you freeze on the strategy to meet your testing goals:

Automation is Not Automatic

As Forrester puts it, testing is an integration of people, processes, and technology. To match the speed of the digital ecosystem, continuous testing must be an integral part of your test automation strategy. Innovate, test, release, and repeat.

However, actualizing automation and scaling it optimally require the right human ingenuity working in the backend. At the day end, an automation test plan is something greater than the automation testing tools or the framework you choose; it is only as smart as the humans who help build it.

Meet your client demands of quality at speed, while best-in-class developers fulfill their CI/CD pipelines for you.

One Test Solution May Not Fit All

Modern industries are greatly impacted by the advent of digital transformation, cloud, AI, and RPA among others, and so automatically are their testing requirements. However, traditional testing needs as in legacy systems, regulatory compliance, and security would always be a necessity. So, it is imperative to bridge the old with the new, separate the hype from reality, and prioritize those tests that are quintessential for your business.

And, this is exactly where a customized test automation strategy comes in with a business-specific plan in tow.

The Problem of Multiple Tools

With regards to the many automation testing tools available in the market today, testing success necessitates identifying the right tool which can serve your business demands. The choice of tool is an integral function of your application, its technology stack, test requirements, and license cost among others.

Open-source tools like Selenium and Appium are among the top choices for their free access and the ability to customize advanced test cases.

A sound strategy always keys in a tool with simple architecture, which is easy to leverage and requires minimal manual intervention.

Multiple Channels mean Multiple Implementations

In the earlier phases of digital transformation, test automation plans were typically restricted to websites and web applications. However due to the current wave of mobile revolution, businesses are increasingly accessing customers via mobile software applications (like e-commerce, subscription plans, e-bill payments, etc.)

This makes testing mobile apps (across diverse configurations and latest & legacy app versions) as important as their web counterparts. Your overall automation strategy must be customized to factor in all the channels on which you operate.

Scalability Determines Sustainability

What will it mean for you if testing cannot be scaled as per need? Zeroing on relevant tests and deciding which ones should be automated is critical for your business. Taking an initial ad-hoc test approach is still feasible but as your software and test cases grow in size, testing needs to scale up in accordance.

Aim to opt for a plan that expands your test environment while not compromising on the test execution speed; keep meeting business goals on the go.

Don’t Choose the Best Framework, Choose the Right One

The right test automation framework is an undeniable part of a smart automation strategy. A structured framework helps in increasing reusability of test components, thereby increasing test speed & reliability, cost-efficiency, and overall ROI.

There are many frameworks in the market like open-source, commercial, and heavyweight. For niche projects, custom frameworks can also be developed.

Choose a framework that suits your testing requirements the best, and in turn, boosts your digital journey.

Scriptless Stands for Seamless

Scriptless Test Automation (STA) is on the industry top list today. This easy-to-use technique helps manual testers generate automated test cases for different scenarios and test the core features of a product. Use of this approach does not require learning any new skill at all.

Apart from reducing the time required for automation, STA is also flexible enough to satisfy increasing testing demands. Rise in productivity and fall in cost follow suit, and unparalleled speed to market becomes a reality.

It is good to make sure that your testing strategy is inclusive of STA.

Summarily, sound planning and a solid foundation for test automation are central to the digital transformation of businesses. With an influx of advanced automation testing tools, frameworks and plans, choosing the test automation strategy best suited for your digital journey can be confusing at times.

So as you scale up your operations, team up with a QA and Test Automation solution partner who can ably customize an automation plan for you.

Estuate has the Best-in-Class QA and Test Automation Plans

We are powered by a large pool of experts and advanced automation testing tools like Jmeter, Selenium, and Python. Our well-defined cloud QA and test automation strategy bring to you:

  • Detailed analysis of your testing demands
  • Studied selection of the ideal automation testing tool for you
  • Continuous partner support for successful automation implementation
  • Real-time analysis of test performance with easy-to-use reporting tools
  • Test automation training to your software development teams for continued seamless services

So if you want experts to help you with your test automation, we’re here to help.

What’s your take on automation testing? Do you think a planned test automation strategy can act as a big push for your digital journey?

Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training. Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Nagaraja Kini
Founder and Chief Financial Officer
Nagaraja has more than two decades of engineering, business development, consulting, alliances and management experience in software development, integration and implementation. He has worked extensively with global teams to consistently simplify ERP implementations for businesses. Nagaraja brings with him the commitment, willingness, and capability to anticipate and act on the continually evolving needs of a business.
Prior to founding Estuate, Nagaraja served at Oracle as Director in Application and Industry Solutions group within Global Sales Support. Nagaraja holds a Master of Technology in Industrial Electronics from the National Institute of Technology, Surathkal, and a Bachelor’s in Engineering from the SJ College of Engineering, Mysore, India.
Nagaraja Kini
Founder and Chief Financial Officer
Nagaraja has more than two decades of engineering, business development, consulting, alliances and management experience in software development, integration and implementation. He has worked extensively with global teams to consistently simplify ERP implementations for businesses. Nagaraja brings with him the commitment, willingness, and capability to anticipate and act on the continually evolving needs of a business. Prior to founding Estuate, Nagaraja served at Oracle as Director in Application and Industry Solutions group within Global Sales Support. Nagaraja holds a Master of Technology in Industrial Electronics from the National Institute of Technology, Surathkal, and a Bachelor’s in Engineering from the SJ College of Engineering, Mysore, India.
Marc Hebert
Chief Operating Officer
Marc joined Estuate in December, 2008 as its first Chief Operating Officer. Marc is a recognized expert on offshore outsourcing. He has appeared on CNN’s Lou Dobbs Tonight, was interviewed in Investor’s Business Daily, and has been widely quoted in major media publications, including the Wall Street Journal, Forbes, Fortune, Financial Times, New York Times and Boston Globe on offshore outsourcing. He is recognized as an “IBM Champion” for his role in expanding the market for IBM’s Information Lifecycle Governance product line.
Prior to Estuate, he served in leadership roles at large global corporations, including as the CMO at Virtusa Corporation; EVP, Marketing and Alliances for Sierra Atlantic; and Vice President for eight years at Oracle Corporation. Marc holds a Bachelor of Science degree in experimental psychology from Harvard University, and an MBA from Stanford University.
Marc Hebert
Chief Operating Officer
Marc joined Estuate in December, 2008 as its first Chief Operating Officer. Marc is a recognized expert on offshore outsourcing. He has appeared on CNN’s Lou Dobbs Tonight, was interviewed in Investor’s Business Daily, and has been widely quoted in major media publications, including the Wall Street Journal, Forbes, Fortune, Financial Times, New York Times and Boston Globe on offshore outsourcing. He is recognized as an “IBM Champion” for his role in expanding the market for IBM’s Information Lifecycle Governance product line. Prior to Estuate, he served in leadership roles at large global corporations, including as the CMO at Virtusa Corporation; EVP, Marketing and Alliances for Sierra Atlantic; and Vice President for eight years at Oracle Corporation. Marc holds a Bachelor of Science degree in experimental psychology from Harvard University, and an MBA from Stanford University.
Seemakiran Upadhya
Global Delivery Head and Managing Director, India
Seemakiran brings to Estuate more than 25 years of experience in the IT industry. She has been successful in building high-performing teams for the Delivery, Sales, and Operations departments. She was instrumental in setting up Estuate’s India center. Prior to joining Estuate, Seemakiran worked at Satyam, where she developed, tested, and implemented software projects in Oracle Technologies across multiple domains. She is highly proficient at working with a global client base.
Seemakiran holds a Bachelor’s degree in Electronics & Communication Engineering from Karnataka University.
Seemakiran Upadhya
Global Delivery Head and Managing Director, India
Seemakiran brings to Estuate more than 25 years of experience in the IT industry. She has been successful in building high-performing teams for the Delivery, Sales, and Operations departments. She was instrumental in setting up Estuate’s India center. Prior to joining Estuate, Seemakiran worked at Satyam, where she developed, tested, and implemented software projects in Oracle Technologies across multiple domains. She is highly proficient at working with a global client base. Seemakiran holds a Bachelor’s degree in Electronics & Communication Engineering from Karnataka University.
Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training.
Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training. Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Sreekantha B. S.
Head Strategic Projects
Sreekantha brings to Estuate more than 33 years of experience in IT. He has successfully sold and delivered over 130 turnkey software projects worldwide for various clients across a variety of sectors - from software, finance, manufacturing, utilities, services, and more. Prior to joining Estuate, Sreekantha led Buzznet (a Malaysian software company) for 17 years and Inventa Corporation (a US-based software company having an office in Malaysia) for 6 years.
Through his experience, Sreekantha brings in-depth knowledge of software engineering, delivery, and implementation of software projects across all technology sectors that have emerged over the last 30+ years. Sreekantha holds a Bachelor of Engineering in Electronics & Communications from Mysore University and a Master of Business Administration in Marketing from Newport University, USA.
Sreekantha B. S.
Head Strategic Projects
Sreekantha brings to Estuate more than 33 years of experience in IT. He has successfully sold and delivered over 130 turnkey software projects worldwide for various clients across a variety of sectors - from software, finance, manufacturing, utilities, services, and more. Prior to joining Estuate, Sreekantha led Buzznet (a Malaysian software company) for 17 years and Inventa Corporation (a US-based software company having an office in Malaysia) for 6 years. Through his experience, Sreekantha brings in-depth knowledge of software engineering, delivery, and implementation of software projects across all technology sectors that have emerged over the last 30+ years. Sreekantha holds a Bachelor of Engineering in Electronics & Communications from Mysore University and a Master of Business Administration in Marketing from Newport University, USA.
Naveen Shankar
Associate Director – Talent Acquisition
Naveen is a seasoned professional in the field of Human Resources and brings to Estuate a rich experience of 14 years. He holds more than 12 HR-related certifications, including some in the space of Diversity & Inclusion. Over the years, he has been consistently recognized as a change maker in his respective organizations. Before joining Estuate, Naveen led ForthPage as the Director-Cofounder.
He has also worked with organizations such as General Electric, Time Inc., and Lumen Technologies in critical HR-centric roles. Naveen holds a Master of Business Administration from XLRI - Xavier School of Management, Jamshedpur.
Naveen Shankar
Associate Director – Talent Acquisition
Naveen is a seasoned professional in the field of Human Resources and brings to Estuate a rich experience of 14 years. He holds more than 12 HR-related certifications, including some in the space of Diversity & Inclusion. Over the years, he has been consistently recognized as a change maker in his respective organizations. Before joining Estuate, Naveen led ForthPage as the Director-Cofounder. He has also worked with organizations such as General Electric, Time Inc., and Lumen Technologies in critical HR-centric roles. Naveen holds a Master of Business Administration from XLRI - Xavier School of Management, Jamshedpur.
Piyush Singh
Practice Head - Insurance
Piyush has fifteen years of work experience, including one year with Estuate. Piyush holds a Master of Computer Applications degree from Bharati Vidyapeeth University, Pune. Piyush is a highly accomplished professional with a wealth of experience in IT services and product engineering. Piyush has worked with PwC and Accenture in the past and his last positions were Delivery Manager and Dev Lead respectively.
He has received the Great Performance award from PwC and the ACE award from Accenture. Piyush has also delivered many end-to-end projects on a medium to large scale.
Piyush Singh
Practice Head - Insurance
Piyush has fifteen years of work experience, including one year with Estuate. Piyush holds a Master of Computer Applications degree from Bharati Vidyapeeth University, Pune. Piyush is a highly accomplished professional with a wealth of experience in IT services and product engineering. Piyush has worked with PwC and Accenture in the past and his last positions were Delivery Manager and Dev Lead respectively. He has received the Great Performance award from PwC and the ACE award from Accenture. Piyush has also delivered many end-to-end projects on a medium to large scale.
Subbarao Satyavolu
Chief Delivery Officer, Americas
Subbarao is a results oriented Senior Leader with 30+ years experience in Enterprise Solution Consulting, Enterprise Program Management, Digital Enterprise Transformation/IT Modernization, Product Engineering, Governance, Risk & Compliance (GRC), IT Service and Operations Management (ITSM/ITOM) and Strategic Account management. Global experience in building & managing high performing teams in solving complex business & technological challenges for the clients
Subbarao is a proven problem solver with extensive experience in the IT industry. He has been recognized as an outstanding performer by his employers, Hitachi/Sierra Atlantic and Computer Sciences Corp (CSC). Subbarao has also been certified in Six Sigma and Project Delivery Excellence by CSC University. In addition, Subbarao is certified in Supply Chain Management and IT Infrastructure Library (ITIL). Subbarao holds an M. Tech in Computer Aided Engineering from the Indian Institute of Technology (IIT) Kharagpur and has also completed an Executive Development program at Cornell University in New York.
Subbarao Satyavolu
Chief Delivery Officer, Americas
Subbarao is a results oriented Senior Leader with 30+ years experience in Enterprise Solution Consulting, Enterprise Program Management, Digital Enterprise Transformation/IT Modernization, Product Engineering, Governance, Risk & Compliance (GRC), IT Service and Operations Management (ITSM/ITOM) and Strategic Account management. Global experience in building & managing high performing teams in solving complex business & technological challenges for the clients. Subbarao is a proven problem solver with extensive experience in the IT industry. He has been recognized as an outstanding performer by his employers, Hitachi/Sierra Atlantic and Computer Sciences Corp (CSC). Subbarao has also been certified in Six Sigma and Project Delivery Excellence by CSC University. In addition, Subbarao is certified in Supply Chain Management and IT Infrastructure Library (ITIL). Subbarao holds an M. Tech in Computer Aided Engineering from the Indian Institute of Technology (IIT) Kharagpur and has also completed an Executive Development program at Cornell University in New York.
Satya Bobba
SVP, Global Head of GRC and Customer Success
Satya Bobba brings more than 20+ years of experience in building market-leading enterprise SaaS products and solutions. Her experience spans engineering, cloud strategy, business development and customer success. Her passion is to help customers achieve GRC goals while simplifying their processes and reduce implementation costs. She brings more than 14 years of domain experience in building and delivering GRC solutions to top enterprise customers across Financial Services, Life sciences, Hi-Tech, Healthcare and Quality verticals.
Prior to joining Estuate, she worked at MetricStream as AVP Cloud Strategy, Global Head of Platform Engineering and Head of Advanced Engineering GRC Products and Services. Earlier in her career, at AOL and Netscape she held technical roles in enterprise server technologies and personalization frameworks. She has a bachelor degree in Computer Science from Andhra University.
Satya Bobba
SVP, Global Head of GRC and Customer Success
Satya Bobba brings more than 20+ years of experience in building market-leading enterprise SaaS products and solutions. Her experience spans engineering, cloud strategy, business development and customer success. Her passion is to help customers achieve GRC goals while simplifying their processes and reduce implementation costs. She brings more than 14 years of domain experience in building and delivering GRC solutions to top enterprise customers across Financial Services, Life sciences, Hi-Tech, Healthcare and Quality verticals. Prior to joining Estuate, she worked at MetricStream as AVP Cloud Strategy, Global Head of Platform Engineering and Head of Advanced Engineering GRC Products and Services. Earlier in her career, at AOL and Netscape she held technical roles in enterprise server technologies and personalization frameworks. She has a bachelor degree in Computer Science from Andhra University.
Prasanna Kulkarni
Vice President - Sales and Marketing
Prasanna is a seasoned Technology & Sales leader with over two decades of valuable global experience. Prasanna has been with Estuate for the past 5 years, leading the Sales and Marketing department with excellence. Prasanna holds a Bachelor of Engineering from GCoE, Amravati and a Stanford Advanced Program Management qualification from Stanford Center for Professional Development. Before joining Estuate, Prasanna held various leadership roles at HCL, Wipro, Nihilent Technologies, and Godrej.
Prasanna Kulkarni
Vice President – Global Sales and Marketing
Prasanna is a seasoned Technology & Sales leader with over two decades of valuable global experience. Prasanna has been with Estuate for the past 5 years, leading the Sales and Marketing department with excellence. Prasanna holds a Bachelor of Engineering from GCoE, Amravati and a Stanford Advanced Program Management qualification from Stanford Center for Professional Development. Before joining Estuate, Prasanna held various leadership roles at HCL, Wipro, Nihilent Technologies, and Godrej.
Stanley Perumala
Global Practice Delivery Lead
Stanley Perumala is the Global Practice Delivery Lead with 8.6 years at Estuate. He holds a Masters degree in Computer Science from International Technological University, which is his area of specialization. Stanley has 16 years of experience and has held various positions at Netpace, Cognizant and Hewlett-Packard. He has received multiple accolades for his achievements such as building an innovation segment with zuora and leading the BRM practice.
Stanley is a key contributor for the BRM practice, having built the team from the ground up and building the core team for the same.
Stanley Perumala
Global Practice Delivery Lead
Stanley Perumala is the Global Practice Delivery Lead with 8.6 years at Estuate. He holds a Masters degree in Computer Science from International Technological University, which is his area of specialization. Stanley has 16 years of experience and has held various positions at Netpace, Cognizant and Hewlett-Packard. He has received multiple accolades for his achievements such as building an innovation segment with zuora and leading the BRM practice. Stanley is a key contributor for the BRM practice, having built the team from the ground up and building the core team for the same.
Prakash Balebail
Founder and Chief Executive Officer
Prakash brings more than two decades of software development & implementation experience, including over 16 years in several key roles in Oracle Corporation. His management principle has been to provide commitment to continuously improve how he serves all of his customers, partners, and employees by anticipating their needs and exceeding their expectations through a culture of creativity & forward thinking.
Prior to founding Estuate, Prakash was the Senior Director in Oracle Applications Global Sales Solutions team, which built complex Oracle E-Business Suite application demonstrations for Sales activities. Additionally, he had leadership roles in the development of Oracle’s much-acclaimed Business Flow Accelerator (BFA) for the E-Business suite. During this time, Prakash also built the highly-regarded India operations team from the ground up. Prakash holds a BS in Electrical Engineering from Karnataka University in India.
Prakash Balebail
Founder and Chief Executive Officer
Prakash brings more than two decades of software development & implementation experience, including over 16 years in several key roles in Oracle Corporation. His management principle has been to provide commitment to continuously improve how he serves all of his customers, partners, and employees by anticipating their needs and exceeding their expectations through a culture of creativity & forward thinking. Prior to founding Estuate, Prakash was the Senior Director in Oracle Applications Global Sales Solutions team, which built complex Oracle E-Business Suite application demonstrations for Sales activities. Additionally, he had leadership roles in the development of Oracle’s much-acclaimed Business Flow Accelerator (BFA) for the E-Business suite. During this time, Prakash also built the highly-regarded India operations team from the ground up. Prakash holds a BS in Electrical Engineering from Karnataka University in India.
Geetha Somayaji
Vice President Finance & Human Resources
Geetha brings over two decades of experience to Estuate in her role as an accomplished leader of Finance and Human Resources. Since joining the company in 2011, she has been instrumental in developing the financial infrastructure of the company alongside the founders, and she has come to be known a a cherished mentor to many within the organization. Geetha holds a Bachelor’s of Business Administration and Accountancy from Bangalore University, India.
Prior to her role at Estuate, she worked in payroll processing and tax returns for Gene's Fine Foods and Jay's Tax & Keeping Services. In her personal time, Geetha enjoys exploring the outdoors and spending quality time with her family.
Geetha Somayaji
Vice President Finance & Human Resources
Geetha brings over two decades of experience to Estuate in her role as an accomplished leader of Finance and Human Resources. Since joining the company in 2011, she has been instrumental in developing the financial infrastructure of the company alongside the founders, and she has come to be known as a cherished mentor to many within the organization. Geetha holds a Bachelor’s of Business Administration and Accountancy from Bangalore University, India. Prior to her role at Estuate, she worked in payroll processing and tax returns for Gene's Fine Foods and Jay's Tax & Keeping Services. In her personal time, Geetha enjoys exploring the outdoors and spending quality time with her family.
Brad Rickman
Chief Revenue Officer (CRO)
Brad Rickman is Estuate's Chief Revenue Officer (CRO) providing oversight and leadership for customer success, sales, marketing as well as strategic partnerships. He is passionate about building customer relationships that grow multiple years over through delivering world class value as a technology partner. Brad has over 30 years experience in the software and technology industry in verticals of telecom/media, retail and ecommerce, financial Services, utilities and healthcare.
Prior to Estuate, Brad was CEO of SmarTek21 for six years, a technology services company where he led a team that grew top line revenues by 3X and EBITDA by 5X in his tenure. Prior experiences include Senior leadership positions in sales and marketing at T-Mobile, Ericsson, Deloitte, and six early stage software companies that grew to market values of over $1B.
Brad Rickman
Chief Revenue Officer (CRO)
Brad Rickman is Estuate's Chief Revenue Officer (CRO) providing oversight and leadership for customer success, sales, marketing as well as strategic partnerships. He is passionate about building customer relationships that grow multiple years over through delivering world class value as a technology partner. Brad has over 30 years experience in the software and technology industry in verticals of telecom/media, retail and ecommerce, financial Services, utilities and healthcare. Prior to Estuate, Brad was CEO of SmarTek21 for six years, a technology services company where he led a team that grew top line revenues by 3X and EBITDA by 5X in his tenure. Prior experiences include Senior leadership positions in sales and marketing at T-Mobile, Ericsson, Deloitte, and six early stage software companies that grew to market values of over $1B.
Ron Judd
SVP, Business Development
Ron Judd is a client-focused and problem-solving senior leader who focuses on balancing business impact and technology for clients. Ron's curious nature challenges teams to discover "how the client benefits in both quantifiable and qualitative results." Ron brings deep domain knowledge in technologies, including digital transformation, enterprise resource planning (ERP), experience management (CX), governance, risk & compliance (GRC), IT service and operations management (ITSM/ITOM),
content management (WCM), hierarchical decision analysis, tech-debt reduction programs, application programming interfaces (API), robotic processing automation (RPA), and chatbot, from across financial services, healthcare, consumer products, retail, and manufacturing industries. With over 30 years of experience in client engagement roles, Ron focuses on developing and maintaining relationships across organizations.
Prior to joining Estuate, Ron served in sales, marketing, and product leadership roles with IBM, SmarTek21, RoadBotics, InMoment, OpenText, Interwoven, PictureTel, and NEC Japan, as well as several early-stage technology startup firms. Ron lives and works in the Greater Boston area with his wife and family and maximizes his personal time by spending it with family, officiating college soccer, and taking care of several horses. Ron graduated from Rochester Institute of Technology (RIT) with degrees in Business and Computer Science.
Ron Judd
SVP, Business Development
Ron Judd is a client-focused and problem-solving senior leader who focuses on balancing business impact and technology for clients. Ron's curious nature challenges teams to discover "how the client benefits in both quantifiable and qualitative results." Ron brings deep domain knowledge in technologies, including digital transformation, enterprise resource planning (ERP), experience management (CX), governance, risk & compliance (GRC), IT service and operations management (ITSM/ITOM), content management (WCM), hierarchical decision analysis, tech-debt reduction programs, application programming interfaces (API), robotic processing automation (RPA), and chatbot, from across financial services, healthcare, consumer products, retail, and manufacturing industries. With over 30 years of experience in client engagement roles, Ron focuses on developing and maintaining relationships across organizations. Prior to joining Estuate, Ron served in sales, marketing, and product leadership roles with IBM, SmarTek21, RoadBotics, InMoment, OpenText, Interwoven, PictureTel, and NEC Japan, as well as several early-stage technology startup firms. Ron lives and works in the Greater Boston area with his wife and family and maximizes his personal time by spending it with family, officiating college soccer, and taking care of several horses. Ron graduated from Rochester Institute of Technology (RIT) with degrees in Business and Computer Science.