Impacts of mobility on the business world

Mobile technology is a growing business trend. Here are 5 reasons why you must consider adopting mobility in your enterprise.

Mobile phones are an integral part of our daily lives. A research conducted by British psychologists states that an average adult spends roughly 5 hours in a day using his phone.

Thanks to smartphones that come with numerous apps that make life simpler as well as entertaining. From online shopping to food delivery, web maps to mobile banking, and social media to self-healthcare apps, there’s an app for almost everything today.

As much as 269 billion mobile apps were downloaded in 2017. This rapid growth in the mobility sector is inspiring all businesses to embrace mobile technology in some form or the other. In this article, we have listed out the top 5 reasons why all businesses need to enter the world of mobility.

Greater accessibility
This is the era of hand-held devices. As of February 2017, mobile devices accounted for 49.74 percent of internet usage worldwide. Mobility is reshaping the way businesses reach out to customers. Increased mobile data usage is pushing enterprises to think ‘Mobile First’. Mobility ensures that your customers can access your products and services anytime from anywhere. It also enables you as a business to attract potential customers and engage existing customers effectively through interactive apps and mobile responsive sites.

Improved customer service
In a world where customer is the king, businesses are constantly on their toes to offer better customer service and enhance customer relations. Mobility is hugely impacting customer experience in multiple ways. It enables you to offer a personalized shopping experience based on customer purchase histories and preferences. It also facilitates faster and easier troubleshooting with 24X7 customer support. Mobility is turning out to be the foundation of excellent customer engagement.

Renewed marketing strategies
Gone are the days when marketers used to shoot email campaigns to customers only to get spammed later. Mobility is changing the role of marketing. While 65 percent of email is spam, less than 10 percent of SMS is. Traditional marketing methods are being reformed and mobile technology is being used more and more to capture markets and promote products and services. Marketers are using SMS marketing, mobile advertising and social media marketing, changing overall marketing strategies based on target markets.

Enhanced internal communication
In addition to using mobile technology to engage customers and increase sales, businesses are also developing applications and web portals to facilitate internal business communication. It is a great way to establish a strong network across the enterprise. Today, about 60% employees use apps for work-related activities. Whether it’s sharing important business information, or keeping them engaged and ensuring business goals are effectively met, enterprise mobility is now a critical component to improving internal business communications.

Better branding
Mobile technology and mobility tools expose your business to millions of potential customers, leading to improved brand awareness. The more your customers know about you, the more they’re likely to do business with you. The customer always wants more. Having a mobile responsive site, a round-the-clock support mechanism, a well-performing app, are all ways to improve your business brand and get an edge over competitors.

The concept of mobility is exciting because it is technology made portable. In a world where the customer is time-poor, businesses have to go that extra mile to offer convenience. Mobility delivers convenience, flexibility and speed, which is why customers are embracing it in all ways. Have you already entered the world of mobility to improve your business?

[Infographic] Top 10 Digital Transformation Trends for 2018 and Beyond

In this fast and diverse business world, digitization is leading the way in 2018. If 2017 was a year of trendsetting technology innovations, 2018 has a lot more in store. The worldwide spending on Digital Transformation technologies is expected to be nearly $1.3 trillion this year.​ This​ ​infographic​ ​unveils the top 10 digital transformation trends that would make it big in 2018.

Why is your loyalty to legacy systems costing you?

Have you been carrying on with your old-school systems for too long? Here’s why you need to modernize your enterprise soon.

Digital transformation is at its peak and it’s becoming more of a necessity than an initiative for all digital enterprises. As much as businesses want to transform digitally and embrace latest technology, it’s not a perfect world.

Almost all businesses carry decades-old legacy systems and disposing off the old school hardware and software can be an overwhelming process.

CIOs often face a dilemma between retaining legacy technology and bringing in latest technology to their enterprise. The question is how far can you take your legacy technology in this competitive, rapidly evolving IT space? If you too are torn between continuing with your aging technology and modernizing your enterprise, here’s why legacy systems are no good for your enterprise anymore.

Legacy systems are slow and complex
Businesses running on legacy technology know how frustrating it is when it takes forever to load data in an application, hours to perform simple tasks and ages to generate reports. Regardless of how trustworthy these legacy applications are, they’re not as fast and agile as modern technologies. Moreover, they come with complex structures and manual intervention. With changing times, businesses need to speed up their operations and depending on legacy systems will only cause performance hiccups.

Maintaining legacy systems is a costly affair
CIOs believe that migrating to new technology could be an expensive deal, and hence it’s better to continue with the aging systems. Let’s break the myth here. The truth is, maintaining ancient applications involves greater costs as opposed to replacing them.  On average, organizations spend from 60 to 85 percent of their IT budgets maintaining bulky hardware devices, staff training, vendor payments and support costs. So, if you’re thinking you aren’t yet prepared to spend on technology migration, you probably are already spending more than that on maintaining your legacy systems.

They’re incompatible with modern technology
In the modern business world, staying stagnant is not an option. Most mainframe applications are not compatible with new-age tools and software. This lack of flexibility restricts enterprises from being able to catch up with changing times and utilize latest market capabilities. This is a huge setback in terms of customer satisfaction and revenue management. Sticking to rigid legacy systems that fail to integrate with modern technology will put you much behind your competitors in the market.

Cybersecurity threats
Another myth associated with legacy systems is that they’re more immune to cybersecurity breaches compared to modern systems. While modern systems may be more vulnerable to security threats, it does not mean legacy systems are completely safe. Most businesses use mainframe systems for decades and they obviously carry huge sets of historical data, which could be exposed to malicious attacks at any given point in time. In fact, the older your legacy systems, the more they’re vulnerable to malware and security attacks.

Legacy systems do not support mobility
Your customers no longer depend on a desktop to access the internet. They use mobiles, smartphones and tablets to browse products, carry transactions and stay updated. As the need for mobile enablement grows for businesses, it is also imperative that the technology you use supports mobile engagement. Most legacy frameworks do not integrate with mobile technology, hindering mobile enablement for digital enterprises. If you want to catch up with your customers through mobile technology, you must consider migrating to a more modern and mobile platform.

Legacy systems were a thing back then. But today, a new wave of technology has taken over, and enterprises need to keep up with the changing times if they aspire to succeed. While technology modernization could be a very daunting decision to make, it is important to consider the pros and cons of continuing with mainframe systems. The wise option is to keep the ones that are still delivering business benefits, and replace the ones that are not.

6 IoT trends that are shaking up the business world

Internet of things is leading us to smarter lives. Here are 6 real-world IoT applications that are driving businesses crazy.

Technology is making devices come to life, and we are so loving the concept of Internet of Things (IoT). From hi-tech devices to smart appliances, it’s crazy how IoT is leading us to a smarter lifestyle. A Statista study reveals that in 2015, there were about 15.4 billion connected devices.

This number is expected to grow to 30.7 billion in 2020, and 75.4 billion by 2025. It wouldn’t be a surprise if in a few years we’d start calling it the Internet of Everything.

Just like any other disruptive phenomenon, the IoT market is only going to grow. It opens doors to limitless opportunities and industries are grabbing every possible chance to infuse IoT in their operations.

Check out the top 6 IoT applications that businesses are embracing with open arms.

Smart City Devices
Who doesn’t want to live in a “Smart City”? IoT is transforming cities by connecting urban infrastructures with high performing technology. Parking guidance, traffic monitors, water leakage and waste management detectors are being installed to offer a hi-tech lifestyles to citizens, and manufacturing and IT businesses are leaving no stone unturned to build devices for smart cities. The United Nations estimates that nearly 60 percent of the world’s population will live in smart cities by 2030.

Industrial IoT (IIoT)
Also known as Industrial Internet, the IIoT is rapidly becoming a widely accepted trend in the IT space. IIoT is substantially improving connectivity, efficiency, scalability, time savings, and cost savings for industrial organizations. It combines the smartest of devices, advanced analytics and Machine to Machine (M2M) communications to scale up IT operations. According to an IDC research, the estimated spending on IIoT will scale up to as much as $1.4 trillion by 2021.

eHealthcare
Technology is totally driving the healthcare industry. eHealth trends are reshaping the way healthcare is delivered and experienced globally. Wearable devices, fitness applications, connected inhalers and skin sensors are driving eHealthcare and there are immense possibilities that healthcare enterprises are constantly exploring. 73% of healthcare organizations are already using IoT for monitoring and maintenance of their operations.

Intelligent Logistics
Businesses are discovering the advantages of adopting intelligent logistics and IoT based supply management systems. IoT facilitates warehouse management, fleet management, and enables monitoring the status of assets, parcels, and people in real time throughout the value chain. Studies reveal that the logistics market will experience a 30% growth with IoT enablement.

Connected Automobiles
The consumer markets are prepared for the next big thing, connected cars and automobiles. IoT is bringing advanced features like connected vehicle sensors, fuel tracking, speed control and vehicle usage analytics for smart user experiences. Giants like BMW, Hyundai and Mahindra are making huge investments in IoT to deliver supreme travel experiences to their customers through smart cars and vehicles. About 94 million connected cars are expected to be manufactured and shipped by 2021.

Smart Retail
The retail industry has evolved with IoT technology by its side. From smart shelves to customer engagement applications, inventory management and automated packaging, retail enterprises are using IoT in all possible areas of their operations. 77 percent of retailers see that Internet of Things changes the customer experience and certainly IoT will be used even more widely by retail in the future.

Internet of Things is revolutionary and there are already more objects connected to the internet than people. The global IoT market is expected to grow from $157 billion in 2016 to $457 billion by 2020; which is no surprise at all. With time, it only gets bigger and better. IoT is soon going to be a necessity than a luxury. It’s time businesses make a move towards IoT because this is certainly going to be an IoT era.

Sources:
Statista: Internet of Things (IoT) connected devices installed base worldwide from 2015 to 2025 (in billions)
Soapbox: Where connected cars and IoT are headed in the next five years
Forbes: 2017 Roundup of Internet of Things Forecasts

Top 6 Digital Transformation Trends to watch in 2019

Modern technology trends are driving a new wave of digitization. Companies around the globe are moving on from traditional, mainframe technologies to faster and smarter new-age tech trends. 2018 was a remarkable year with some groundbreaking technology advancements. While Artificial Intelligence, Cloud and Internet of Things were the most popular digital transformation trends, other emerging technologies such as Blockchain and Machine Learning were widely adopted and explored globally.

Smart Spaces

The Internet of Things is a sensational technology. Within just a short span of its emergence, the technology has captured global markets and there are as much as 17 billion connected devices in the world today. In 2019, you can only expect the IoT fever to go a notch higher, with smart spaces coming into picture.

A smart space is an environment in which humans and technology-enabled systems interact in increasingly open, connected, coordinated and intelligent ecosystems. It is all about furnishing physical spaces with connected devices, sensors and IoT-driven technology to create smarter and more efficient surroundings.

5G Mobile Technology

Mobility is an ever evolving technology that takes a generation leap every few years. Every new generation of mobile technology is faster, smarter and more intelligent than the previous one. The much awaited 5th generation mobile technology is all set to disrupt the world of telecommunications this year.

With innovations like wireless connectivity, extraordinary speed of nearly 1 GBps, powerful latency up to 1 millisecond and numerous other striking specifications, 5G technology is a total game changer, and 2019 is merely the beginning of a revolution in the world of telecommunication, gaming and mobile.

Ethical Digitization

Cybersecurity is a worldwide concern, and digitization at the cost of data privacy is not an acceptable thing. In early 2018, the European Union enforced the iconic GDPR law to protect the data privacy of EU citizens. It has inspired economies across the globes to strengthen their data privacy laws and influenced businesses to rethink the concept of digitization, making data privacy a prerequisite for all digital transformation initiatives.

In 2019 and the years to come, stronger worldwide data privacy laws will govern digital transformation and enterprises are likely to implement tougher and more effective data privacy measures.

Machine Learning

Machine Learning, AI and Natural Language Processing have just begun to influence business processes and customer interactions. These are technologies that enable machines to act, think and interact just like humans.

A survey conducted by O’Reilly indicates that 49% companies want to explore and deploy machine driven business practices in 2019. However, despite all the hype around AI and ML technologies, it is still a budding technology and has a long way to go.

Augmented Reality and Virtual Reality

Pokemon Go and PUBG became worldwide sensations because of the unique virtual experiences they offer to users. VR and AR technology trends have reshaped the gaming world already.

While Virtual Reality presents a way to enter a virtual world through devices and applications, Augmented Reality adds a virtual element to a physical environment that isn’t actually there. In 2019, VR and AR technologies are all set to redefine several other industries such as training and learning, consumer entertainment and smart automobiles.

Augmented Analytics

In this Information Age, analytics is the real power. It allows enterprises to achieve business goals efficiently and make profitable decisions. Like all technologies, analytics is constantly evolving and setting innovative new trends.

According to Gartner, the future of big data lies in augmented analytics. Augmented Analytics utilizes data produced from digital business systems, such as financial software, HR automation and ERP practices and offers unique and hidden business insights above and beyond general analytics. Although Augmented Analytics is still in its early development stage, it is a promising technology trend and has immense scope for digital enterprises.

This rapid advancement in technology solutions is a blessing for businesses that wish to grow quickly and gain a competitive edge. While some have already started exploring and adopting these recent trends to stay on top of the competition, some are in consideration phase and some are still stuck with old school technology. Nevertheless, the fact remains that digital transformation is not a choice today, it is a business essential and the sooner you make a move, the better it is.

Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training. Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Nagaraja Kini
Founder and Chief Financial Officer
Nagaraja has more than two decades of engineering, business development, consulting, alliances and management experience in software development, integration and implementation. He has worked extensively with global teams to consistently simplify ERP implementations for businesses. Nagaraja brings with him the commitment, willingness, and capability to anticipate and act on the continually evolving needs of a business.
Prior to founding Estuate, Nagaraja served at Oracle as Director in Application and Industry Solutions group within Global Sales Support. Nagaraja holds a Master of Technology in Industrial Electronics from the National Institute of Technology, Surathkal, and a Bachelor’s in Engineering from the SJ College of Engineering, Mysore, India.
Nagaraja Kini
Founder and Chief Financial Officer
Nagaraja has more than two decades of engineering, business development, consulting, alliances and management experience in software development, integration and implementation. He has worked extensively with global teams to consistently simplify ERP implementations for businesses. Nagaraja brings with him the commitment, willingness, and capability to anticipate and act on the continually evolving needs of a business. Prior to founding Estuate, Nagaraja served at Oracle as Director in Application and Industry Solutions group within Global Sales Support. Nagaraja holds a Master of Technology in Industrial Electronics from the National Institute of Technology, Surathkal, and a Bachelor’s in Engineering from the SJ College of Engineering, Mysore, India.
Marc Hebert
Chief Operating Officer
Marc joined Estuate in December, 2008 as its first Chief Operating Officer. Marc is a recognized expert on offshore outsourcing. He has appeared on CNN’s Lou Dobbs Tonight, was interviewed in Investor’s Business Daily, and has been widely quoted in major media publications, including the Wall Street Journal, Forbes, Fortune, Financial Times, New York Times and Boston Globe on offshore outsourcing. He is recognized as an “IBM Champion” for his role in expanding the market for IBM’s Information Lifecycle Governance product line.
Prior to Estuate, he served in leadership roles at large global corporations, including as the CMO at Virtusa Corporation; EVP, Marketing and Alliances for Sierra Atlantic; and Vice President for eight years at Oracle Corporation. Marc holds a Bachelor of Science degree in experimental psychology from Harvard University, and an MBA from Stanford University.
Marc Hebert
Chief Operating Officer
Marc joined Estuate in December, 2008 as its first Chief Operating Officer. Marc is a recognized expert on offshore outsourcing. He has appeared on CNN’s Lou Dobbs Tonight, was interviewed in Investor’s Business Daily, and has been widely quoted in major media publications, including the Wall Street Journal, Forbes, Fortune, Financial Times, New York Times and Boston Globe on offshore outsourcing. He is recognized as an “IBM Champion” for his role in expanding the market for IBM’s Information Lifecycle Governance product line. Prior to Estuate, he served in leadership roles at large global corporations, including as the CMO at Virtusa Corporation; EVP, Marketing and Alliances for Sierra Atlantic; and Vice President for eight years at Oracle Corporation. Marc holds a Bachelor of Science degree in experimental psychology from Harvard University, and an MBA from Stanford University.
Seemakiran Upadhya
Global Delivery Head and Managing Director, India
Seemakiran brings to Estuate more than 25 years of experience in the IT industry. She has been successful in building high-performing teams for the Delivery, Sales, and Operations departments. She was instrumental in setting up Estuate’s India center. Prior to joining Estuate, Seemakiran worked at Satyam, where she developed, tested, and implemented software projects in Oracle Technologies across multiple domains. She is highly proficient at working with a global client base.
Seemakiran holds a Bachelor’s degree in Electronics & Communication Engineering from Karnataka University.
Seemakiran Upadhya
Global Delivery Head and Managing Director, India
Seemakiran brings to Estuate more than 25 years of experience in the IT industry. She has been successful in building high-performing teams for the Delivery, Sales, and Operations departments. She was instrumental in setting up Estuate’s India center. Prior to joining Estuate, Seemakiran worked at Satyam, where she developed, tested, and implemented software projects in Oracle Technologies across multiple domains. She is highly proficient at working with a global client base. Seemakiran holds a Bachelor’s degree in Electronics & Communication Engineering from Karnataka University.
Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training.
Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training. Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Sreekantha B. S.
Head Strategic Projects
Sreekantha brings to Estuate more than 33 years of experience in IT. He has successfully sold and delivered over 130 turnkey software projects worldwide for various clients across a variety of sectors - from software, finance, manufacturing, utilities, services, and more. Prior to joining Estuate, Sreekantha led Buzznet (a Malaysian software company) for 17 years and Inventa Corporation (a US-based software company having an office in Malaysia) for 6 years.
Through his experience, Sreekantha brings in-depth knowledge of software engineering, delivery, and implementation of software projects across all technology sectors that have emerged over the last 30+ years. Sreekantha holds a Bachelor of Engineering in Electronics & Communications from Mysore University and a Master of Business Administration in Marketing from Newport University, USA.
Sreekantha B. S.
Head Strategic Projects
Sreekantha brings to Estuate more than 33 years of experience in IT. He has successfully sold and delivered over 130 turnkey software projects worldwide for various clients across a variety of sectors - from software, finance, manufacturing, utilities, services, and more. Prior to joining Estuate, Sreekantha led Buzznet (a Malaysian software company) for 17 years and Inventa Corporation (a US-based software company having an office in Malaysia) for 6 years. Through his experience, Sreekantha brings in-depth knowledge of software engineering, delivery, and implementation of software projects across all technology sectors that have emerged over the last 30+ years. Sreekantha holds a Bachelor of Engineering in Electronics & Communications from Mysore University and a Master of Business Administration in Marketing from Newport University, USA.
Piyush Singh
Practice Head - Insurance
Piyush has fifteen years of work experience, including one year with Estuate. Piyush holds a Master of Computer Applications degree from Bharati Vidyapeeth University, Pune. Piyush is a highly accomplished professional with a wealth of experience in IT services and product engineering. Piyush has worked with PwC and Accenture in the past and his last positions were Delivery Manager and Dev Lead respectively.
He has received the Great Performance award from PwC and the ACE award from Accenture. Piyush has also delivered many end-to-end projects on a medium to large scale.
Piyush Singh
Practice Head - Insurance
Piyush has fifteen years of work experience, including one year with Estuate. Piyush holds a Master of Computer Applications degree from Bharati Vidyapeeth University, Pune. Piyush is a highly accomplished professional with a wealth of experience in IT services and product engineering. Piyush has worked with PwC and Accenture in the past and his last positions were Delivery Manager and Dev Lead respectively. He has received the Great Performance award from PwC and the ACE award from Accenture. Piyush has also delivered many end-to-end projects on a medium to large scale.
Subbarao Satyavolu
Chief Delivery Officer, Americas
Subbarao is a results oriented Senior Leader with 30+ years experience in Enterprise Solution Consulting, Enterprise Program Management, Digital Enterprise Transformation/IT Modernization, Product Engineering, Governance, Risk & Compliance (GRC), IT Service and Operations Management (ITSM/ITOM) and Strategic Account management. Global experience in building & managing high performing teams in solving complex business & technological challenges for the clients
Subbarao is a proven problem solver with extensive experience in the IT industry. He has been recognized as an outstanding performer by his employers, Hitachi/Sierra Atlantic and Computer Sciences Corp (CSC). Subbarao has also been certified in Six Sigma and Project Delivery Excellence by CSC University. In addition, Subbarao is certified in Supply Chain Management and IT Infrastructure Library (ITIL). Subbarao holds an M. Tech in Computer Aided Engineering from the Indian Institute of Technology (IIT) Kharagpur and has also completed an Executive Development program at Cornell University in New York.
Subbarao Satyavolu
Chief Delivery Officer, Americas
Subbarao is a results oriented Senior Leader with 30+ years experience in Enterprise Solution Consulting, Enterprise Program Management, Digital Enterprise Transformation/IT Modernization, Product Engineering, Governance, Risk & Compliance (GRC), IT Service and Operations Management (ITSM/ITOM) and Strategic Account management. Global experience in building & managing high performing teams in solving complex business & technological challenges for the clients. Subbarao is a proven problem solver with extensive experience in the IT industry. He has been recognized as an outstanding performer by his employers, Hitachi/Sierra Atlantic and Computer Sciences Corp (CSC). Subbarao has also been certified in Six Sigma and Project Delivery Excellence by CSC University. In addition, Subbarao is certified in Supply Chain Management and IT Infrastructure Library (ITIL). Subbarao holds an M. Tech in Computer Aided Engineering from the Indian Institute of Technology (IIT) Kharagpur and has also completed an Executive Development program at Cornell University in New York.
Satya Bobba
SVP, Global Head of GRC and Customer Success
Satya Bobba brings more than 20+ years of experience in building market-leading enterprise SaaS products and solutions. Her experience spans engineering, cloud strategy, business development and customer success. Her passion is to help customers achieve GRC goals while simplifying their processes and reduce implementation costs. She brings more than 14 years of domain experience in building and delivering GRC solutions to top enterprise customers across Financial Services, Life sciences, Hi-Tech, Healthcare and Quality verticals.
Prior to joining Estuate, she worked at MetricStream as AVP Cloud Strategy, Global Head of Platform Engineering and Head of Advanced Engineering GRC Products and Services. Earlier in her career, at AOL and Netscape she held technical roles in enterprise server technologies and personalization frameworks. She has a bachelor degree in Computer Science from Andhra University.
Satya Bobba
SVP, Global Head of GRC and Customer Success
Satya Bobba brings more than 20+ years of experience in building market-leading enterprise SaaS products and solutions. Her experience spans engineering, cloud strategy, business development and customer success. Her passion is to help customers achieve GRC goals while simplifying their processes and reduce implementation costs. She brings more than 14 years of domain experience in building and delivering GRC solutions to top enterprise customers across Financial Services, Life sciences, Hi-Tech, Healthcare and Quality verticals. Prior to joining Estuate, she worked at MetricStream as AVP Cloud Strategy, Global Head of Platform Engineering and Head of Advanced Engineering GRC Products and Services. Earlier in her career, at AOL and Netscape she held technical roles in enterprise server technologies and personalization frameworks. She has a bachelor degree in Computer Science from Andhra University.
Prasanna Kulkarni
Vice President - Sales and Marketing
Prasanna is a seasoned Technology & Sales leader with over two decades of valuable global experience. Prasanna has been with Estuate for the past 5 years, leading the Sales and Marketing department with excellence. Prasanna holds a Bachelor of Engineering from GCoE, Amravati and a Stanford Advanced Program Management qualification from Stanford Center for Professional Development. Before joining Estuate, Prasanna held various leadership roles at HCL, Wipro, Nihilent Technologies, and Godrej.
Prasanna Kulkarni
Vice President – Global Sales and Marketing
Prasanna is a seasoned Technology & Sales leader with over two decades of valuable global experience. Prasanna has been with Estuate for the past 5 years, leading the Sales and Marketing department with excellence. Prasanna holds a Bachelor of Engineering from GCoE, Amravati and a Stanford Advanced Program Management qualification from Stanford Center for Professional Development. Before joining Estuate, Prasanna held various leadership roles at HCL, Wipro, Nihilent Technologies, and Godrej.
Stanley Perumala
Global Practice Delivery Lead
Stanley Perumala is the Global Practice Delivery Lead with 8.6 years at Estuate. He holds a Masters degree in Computer Science from International Technological University, which is his area of specialization. Stanley has 16 years of experience and has held various positions at Netpace, Cognizant and Hewlett-Packard. He has received multiple accolades for his achievements such as building an innovation segment with zuora and leading the BRM practice.
Stanley is a key contributor for the BRM practice, having built the team from the ground up and building the core team for the same.
Stanley Perumala
Global Practice Delivery Lead
Stanley Perumala is the Global Practice Delivery Lead with 8.6 years at Estuate. He holds a Masters degree in Computer Science from International Technological University, which is his area of specialization. Stanley has 16 years of experience and has held various positions at Netpace, Cognizant and Hewlett-Packard. He has received multiple accolades for his achievements such as building an innovation segment with zuora and leading the BRM practice. Stanley is a key contributor for the BRM practice, having built the team from the ground up and building the core team for the same.
Prakash Balebail
Founder and Chief Executive Officer
Prakash brings more than two decades of software development & implementation experience, including over 16 years in several key roles in Oracle Corporation. His management principle has been to provide commitment to continuously improve how he serves all of his customers, partners, and employees by anticipating their needs and exceeding their expectations through a culture of creativity & forward thinking.
Prior to founding Estuate, Prakash was the Senior Director in Oracle Applications Global Sales Solutions team, which built complex Oracle E-Business Suite application demonstrations for Sales activities. Additionally, he had leadership roles in the development of Oracle’s much-acclaimed Business Flow Accelerator (BFA) for the E-Business suite. During this time, Prakash also built the highly-regarded India operations team from the ground up. Prakash holds a BS in Electrical Engineering from Karnataka University in India.
Prakash Balebail
Founder and Chief Executive Officer
Prakash brings more than two decades of software development & implementation experience, including over 16 years in several key roles in Oracle Corporation. His management principle has been to provide commitment to continuously improve how he serves all of his customers, partners, and employees by anticipating their needs and exceeding their expectations through a culture of creativity & forward thinking. Prior to founding Estuate, Prakash was the Senior Director in Oracle Applications Global Sales Solutions team, which built complex Oracle E-Business Suite application demonstrations for Sales activities. Additionally, he had leadership roles in the development of Oracle’s much-acclaimed Business Flow Accelerator (BFA) for the E-Business suite. During this time, Prakash also built the highly-regarded India operations team from the ground up. Prakash holds a BS in Electrical Engineering from Karnataka University in India.
Geetha Somayaji
Vice President Finance & Human Resources
Geetha brings over two decades of experience to Estuate in her role as an accomplished leader of Finance and Human Resources. Since joining the company in 2011, she has been instrumental in developing the financial infrastructure of the company alongside the founders, and she has come to be known a a cherished mentor to many within the organization. Geetha holds a Bachelor’s of Business Administration and Accountancy from Bangalore University, India.
Prior to her role at Estuate, she worked in payroll processing and tax returns for Gene's Fine Foods and Jay's Tax & Keeping Services. In her personal time, Geetha enjoys exploring the outdoors and spending quality time with her family.
Geetha Somayaji
Vice President Finance & Human Resources
Geetha brings over two decades of experience to Estuate in her role as an accomplished leader of Finance and Human Resources. Since joining the company in 2011, she has been instrumental in developing the financial infrastructure of the company alongside the founders, and she has come to be known as a cherished mentor to many within the organization. Geetha holds a Bachelor’s of Business Administration and Accountancy from Bangalore University, India. Prior to her role at Estuate, she worked in payroll processing and tax returns for Gene's Fine Foods and Jay's Tax & Keeping Services. In her personal time, Geetha enjoys exploring the outdoors and spending quality time with her family.
Brad Rickman
Chief Revenue Officer (CRO)
Brad Rickman is Estuate's Chief Revenue Officer (CRO) providing oversight and leadership for customer success, sales, marketing as well as strategic partnerships. He is passionate about building customer relationships that grow multiple years over through delivering world class value as a technology partner. Brad has over 30 years experience in the software and technology industry in verticals of telecom/media, retail and ecommerce, financial Services, utilities and healthcare.
Prior to Estuate, Brad was CEO of SmarTek21 for six years, a technology services company where he led a team that grew top line revenues by 3X and EBITDA by 5X in his tenure. Prior experiences include Senior leadership positions in sales and marketing at T-Mobile, Ericsson, Deloitte, and six early stage software companies that grew to market values of over $1B.
Brad Rickman
Chief Revenue Officer (CRO)
Brad Rickman is Estuate's Chief Revenue Officer (CRO) providing oversight and leadership for customer success, sales, marketing as well as strategic partnerships. He is passionate about building customer relationships that grow multiple years over through delivering world class value as a technology partner. Brad has over 30 years experience in the software and technology industry in verticals of telecom/media, retail and ecommerce, financial Services, utilities and healthcare. Prior to Estuate, Brad was CEO of SmarTek21 for six years, a technology services company where he led a team that grew top line revenues by 3X and EBITDA by 5X in his tenure. Prior experiences include Senior leadership positions in sales and marketing at T-Mobile, Ericsson, Deloitte, and six early stage software companies that grew to market values of over $1B.
Ron Judd
SVP, Business Development
Ron Judd is a client-focused and problem-solving senior leader who focuses on balancing business impact and technology for clients. Ron's curious nature challenges teams to discover "how the client benefits in both quantifiable and qualitative results." Ron brings deep domain knowledge in technologies, including digital transformation, enterprise resource planning (ERP), experience management (CX), governance, risk & compliance (GRC), IT service and operations management (ITSM/ITOM),
content management (WCM), hierarchical decision analysis, tech-debt reduction programs, application programming interfaces (API), robotic processing automation (RPA), and chatbot, from across financial services, healthcare, consumer products, retail, and manufacturing industries. With over 30 years of experience in client engagement roles, Ron focuses on developing and maintaining relationships across organizations.
Prior to joining Estuate, Ron served in sales, marketing, and product leadership roles with IBM, SmarTek21, RoadBotics, InMoment, OpenText, Interwoven, PictureTel, and NEC Japan, as well as several early-stage technology startup firms. Ron lives and works in the Greater Boston area with his wife and family and maximizes his personal time by spending it with family, officiating college soccer, and taking care of several horses. Ron graduated from Rochester Institute of Technology (RIT) with degrees in Business and Computer Science.
Ron Judd
SVP, Business Development
Ron Judd is a client-focused and problem-solving senior leader who focuses on balancing business impact and technology for clients. Ron's curious nature challenges teams to discover "how the client benefits in both quantifiable and qualitative results." Ron brings deep domain knowledge in technologies, including digital transformation, enterprise resource planning (ERP), experience management (CX), governance, risk & compliance (GRC), IT service and operations management (ITSM/ITOM), content management (WCM), hierarchical decision analysis, tech-debt reduction programs, application programming interfaces (API), robotic processing automation (RPA), and chatbot, from across financial services, healthcare, consumer products, retail, and manufacturing industries. With over 30 years of experience in client engagement roles, Ron focuses on developing and maintaining relationships across organizations. Prior to joining Estuate, Ron served in sales, marketing, and product leadership roles with IBM, SmarTek21, RoadBotics, InMoment, OpenText, Interwoven, PictureTel, and NEC Japan, as well as several early-stage technology startup firms. Ron lives and works in the Greater Boston area with his wife and family and maximizes his personal time by spending it with family, officiating college soccer, and taking care of several horses. Ron graduated from Rochester Institute of Technology (RIT) with degrees in Business and Computer Science.