[Infographics] – Why Mobility?

Today mobile phones can do much more than making calls. There’s been a massive evolution in mobile technology. With an app for almost everything, mobile phones are an indispensable part of our daily lives. We’re in the era of handheld devices and chances are you are reading this infographic on your mobile too. Here are 5 ways mobility is impacting businesses.

The Facebook-Cambridge Analytica Scandal: What you need to know

The Cambridge Analytica scandal has caused a worldwide debate. Here’s all you need to know about it and more.

You thought Facebook was safe? Well, we all thought so until the infamous Cambridge Analytica scandal shook up social media and global politics like never before.

What is this scandal all about? Should you, as an entrepreneur be more concerned about data security at your enterprise now? This article gives you the inside story of what exactly happened and what you must learn from the Cambridge Analytica data scandal.

Cambridge Analytica is a London based data analytics and political consulting firm incorporated in 2013. It helps political parties with data mining and elections strategies. It all started in 2014 when Aleksandr Kogan, a researcher developed a personality quiz app on Facebook. As much as 270,000 Facebook users installed the app and took Kogan’s quiz. Little did they know that the developers were able to access their personal data through the app. That’s not all; they could access personal information of their “Facebook friends” as well (without their permission).

All this personal information, which should have ideally been deleted, was being saved in a private database and sold to Cambridge Analytica. Allegedly, personal data of about 50 million Facebook users was hacked in this manner. Cambridge Analytica used this information to create about 30 million psychographic profiles to influence elections. The company has worked on elections all over the world, including the Bihar Assembly Elections in India in 2010. It is also said to have a major role in influencing the recent US Presidential Elections.

Quite obviously, this massive scam has affected the social media giant too. Soon after the news was out, the hashtag #DeleteFacebook went viral on social media, impelling people to quit Facebook. The company’s shares immediately tumbled in the stock market, and accounted for a loss of $35 Billion in a single day.

Facebook CEO, Mark Zuckerberg wrote on his account, “We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you.” He also addressed the media expressing his apologies on the matter and assured that the Facebook team is investigating all applications that use personal user data and auditing suspicious activities more closely.

Cybersecurity incidents affect an enterprise adversely in multiple ways. They lead to legal implications, cause loss of reputation and create financial dents too. But does it affect you? When a data breach as big as that can occur at Facebook, it can affect any business any time. Enterprises collect heaps of information from a variety of devices on a daily basis. The more information you collect, the more accountable you are to protect it and avoid any kind of misuse.

This incident has increased the need for IT security across the globe. It’s time to learn a lesson from the Cambridge Analytica scandal and review your Information Security programs for better. To prevent cybersecurity incidents at your enterprise, you need more than just a data security program. You need to educate your employees about the importance of business data, instill best practices around data privacy and monitor your IT operations more diligently; and continue this throughout the information lifecycle.

Why Automation? 5 Reasons to Automate your Business Processes

Business Automation could sound overwhelming, but it offers scalable benefits to modern enterprise. Here are 5 reasons why you should consider automating your business.

In the business world, there is always scope for improvement. Enterprises are constantly looking for ways to improve performance levels and gain an edge over the competition.

Many businesses worldwide are adopting process automation as a key strategy to stay ahead in the run. When we talk about automation, it usually gives a picture of robots and machines replacing human resources in an organization. Many small enterprises also think that automation is only for big enterprises, since it is an expensive affair.

These are all just myths. The truth is; automation simplifies human activities and it actually reduces operational costs in the long run. Also, a business of any size and nature can automate its processes and improve performance significantly. If you’re still not convinced, here are five key benefits of automating your business processes.

1. Cost Effectiveness
Far-sighted entrepreneurs consider automation as a strategic investment rather than expenditure. Once the initial implementation costs are covered, business process automation proves to be a worthy investment. Automating redundant activities reduces the need for extensive labor, minimizes paperwork expenses, overhauling and maintenance costs.

2. Time Saving
Business process automation is all about simplifying day-to-day recurring activities by letting machines and software do them for you. For instance, humans spend hours together testing application performance and generating reports. By introducing automated testing, test cases can be executed within minutes, saving massive time and efforts. Automation leads to faster processing of voluminous tasks and reduced turnaround timelines.

3. Enhanced Workflow Efficiencies
A reduction in enterprise costs and the time involved in executing operational activities leads to improved workflow efficiencies. As automation takes care of recurring and monotonous tasks, employees can focus their attention towards core business processes and revenue generating activities. Automating business processes allows enterprises to achieve more results with fewer efforts.

4. Accuracy and Consistency in Operations
A huge drawback associated with manual processing is the possibility of errors. Humans tend to make errors; especially when there are huge volumes involved. Manual processing is also inconsistent, as there are chances of missing some steps. Automation eliminates the chances of errors, leading to enhanced accuracy. It also follows a standard operating procedure, ensuring consistency in performing tasks.

5. Reduced Employee Turnover
In contrast to the myth related to automation; many enterprises have experienced a reduction in employee turnover since the introduction of automation. Executing recurring activities on a daily basis gets mundane and monotonous for employees. Automation solves this problem and allows people to take up more challenging and rewarding activities, leading to employee satisfaction. Satisfied employees tend to perform better and stay with organizations for longer times.

Enterprises worldwide are adopting automation solutions across various departments to streamline business operations. Some of the key areas where automation software and tools are being used widely are customer support, marketing, social media engagement, administrative activities, sales and analytics. Regardless of the size or nature of your business, introducing automation can prove to be a winning strategy and transform your business significantly.

How is analytics reforming healthcare?

Big data and analytics are playing a strong role in revolutionizing healthcare services. Check out how analytics is impacting the healthcare industry.

In today’s digital world, data drives industries. Enterprises are rapidly becoming data-intensive with information coming from various sources and in various forms. Analytics helps in leveraging this big data to strategize and improve performance.

There’s been a huge shift in the way industries operate with the use of analytics in decision making. Healthcare is one such area where analytics plays a major role in driving operations and delivering services.

Healthcare analytics focuses on understanding clinical and pharmaceutical data in a logical and profitable manner to allow healthcare entrepreneurs make sustainable decisions. Here are five ways in which healthcare analytics is improving the way healthcare is provided worldwide.

Accurate Diagnosis
Getting the right diagnosis is a key aspect to providing quality healthcare. Analytics has increased the accuracy of medical diagnosis. With the help of advanced analytics and algorithms, a patient’s medical condition can be diagnosed more accurately than before. For example, by combining Genomics (the study of genes) and analytics, it is now much easier to determine which gene in a patient’s body is responsible for a rare medical condition.

Preventive Medicine
Analytics also helps physicians and medical professionals predict the occurrence of diseases beforehand based on several factors. These include environmental factors, disease agents and lifestyle choices. For instance, by analyzing the disease trends and connected Electronic Health Records (EHR), the presence of a flu or virus can be predicted and medications for the same can be provided before it affects the masses. This is especially helpful in preventing epidemics and improving public health.

Personalized Treatment
Personalized medicine or precision medicine is the practice of developing tailored treatment methods and drugs. Personalized treatment enables hospitals to offer patient-specific treatments and fight rare diseases. Analytics helps determine the root causes of diseases and helps in producing personalized medicines for them. As of 2017, the global market for personalized medicine was estimated to be worth some $1.58 billion, forecasting a growth up to nearly $2.8 billion by 2022.

Improved Patient Experience
It is critical for healthcare organizations to offer quality healthcare throughout the patient cycle. Several healthcare enterprises are now using analytics to understand patient progress, monitor health status and offer proactive care. Doctors are also offering wearable devices to ensure that the health of their patients can be monitored even after they’ve been sent home. This eventually leads to better patient experience and improved brand image.

Clinical Data Security
Today’s healthcare industry is driven by data. Every day, heaps of clinical data is collected by healthcare organizations. A lot of this data is sensitive in nature, such as patient medical history, confidential details etc. This data needs to be protected to avoid security incidents and comply with healthcare regulations. Analytics helps identify the loopholes in clinical data management and take measures to secure such sensitive clinical data.

This is the era of massive digital transformation. Analytics is impacting the healthcare industry in the most progressive way. From clinical analytics to predictive analytics and wearable technology, the healthcare industry has come a long way in offering quality and value-based services. The healthcare analytics market is expected to reach USD 24.55 Billion by 2021. In the coming years, analytics will be at the forefront of healthcare, substantially improving global health and wellness.


Impacts of mobility on the business world

Mobile technology is a growing business trend. Here are 5 reasons why you must consider adopting mobility in your enterprise.

Mobile phones are an integral part of our daily lives. A research conducted by British psychologists states that an average adult spends roughly 5 hours in a day using his phone.

Thanks to smartphones that come with numerous apps that make life simpler as well as entertaining. From online shopping to food delivery, web maps to mobile banking, and social media to self-healthcare apps, there’s an app for almost everything today.

As much as 269 billion mobile apps were downloaded in 2017. This rapid growth in the mobility sector is inspiring all businesses to embrace mobile technology in some form or the other. In this article, we have listed out the top 5 reasons why all businesses need to enter the world of mobility.

Greater accessibility
This is the era of hand-held devices. As of February 2017, mobile devices accounted for 49.74 percent of internet usage worldwide. Mobility is reshaping the way businesses reach out to customers. Increased mobile data usage is pushing enterprises to think ‘Mobile First’. Mobility ensures that your customers can access your products and services anytime from anywhere. It also enables you as a business to attract potential customers and engage existing customers effectively through interactive apps and mobile responsive sites.

Improved customer service
In a world where customer is the king, businesses are constantly on their toes to offer better customer service and enhance customer relations. Mobility is hugely impacting customer experience in multiple ways. It enables you to offer a personalized shopping experience based on customer purchase histories and preferences. It also facilitates faster and easier troubleshooting with 24X7 customer support. Mobility is turning out to be the foundation of excellent customer engagement.

Renewed marketing strategies
Gone are the days when marketers used to shoot email campaigns to customers only to get spammed later. Mobility is changing the role of marketing. While 65 percent of email is spam, less than 10 percent of SMS is. Traditional marketing methods are being reformed and mobile technology is being used more and more to capture markets and promote products and services. Marketers are using SMS marketing, mobile advertising and social media marketing, changing overall marketing strategies based on target markets.

Enhanced internal communication
In addition to using mobile technology to engage customers and increase sales, businesses are also developing applications and web portals to facilitate internal business communication. It is a great way to establish a strong network across the enterprise. Today, about 60% employees use apps for work-related activities. Whether it’s sharing important business information, or keeping them engaged and ensuring business goals are effectively met, enterprise mobility is now a critical component to improving internal business communications.

Better branding
Mobile technology and mobility tools expose your business to millions of potential customers, leading to improved brand awareness. The more your customers know about you, the more they’re likely to do business with you. The customer always wants more. Having a mobile responsive site, a round-the-clock support mechanism, a well-performing app, are all ways to improve your business brand and get an edge over competitors.

The concept of mobility is exciting because it is technology made portable. In a world where the customer is time-poor, businesses have to go that extra mile to offer convenience. Mobility delivers convenience, flexibility and speed, which is why customers are embracing it in all ways. Have you already entered the world of mobility to improve your business?

Major Test Data Management challenges faced by modern businesses

Digitization is driving the business world today. As IoT and Mobile First technologies are gaining momentum, businesses are getting influenced to enter the world of mobility. Mobile and web applications are becoming primary for personal, professional and commercial communication.

Mobility has opened a world of endless opportunities. However, delivering quality applications is an absolute must. This has increased the importance of a robust test data management system in across industries.

In this uber-competitive and complex digital world, test data management is not an easy job. Digital enterprises are faced with these key challenges in testing their applications and software products.

Shortage of data for testing
Testing with real-time data is dangerous, and certainly against data privacy regulations. To execute successful testing, enterprises have to create or identify relevant test data. Businesses are faced with a shortage of realistic information that can be safely used for testing purposes. A good way to fix this issue is to use a reliable automated software for test data generation that helps you create fictitious test data credentials effectively.

Vulnerability of test data
Most testing projects fail because of poor data quality. Data breaches, even the unintentional ones could be costly. A failure to protect test data from malicious activities could put a financial dent on your enterprise and cause serious legal implications. A range of data masking and de-identification solutions have now evolved to help QA professionals create safe test environments and stick to compliance regulations.

Safe storage of test data
Engineers spend a lot of time and effort in developing test data and selecting the right tools to execute the testing. However, storage of test data is often an overlooked aspect. Storing test data safely is important for reusability and audit purposes. The question is where to store test data once it’s generated. Selecting the right storage method for test data is crucial to effective test data management. Text files, spreadsheets, RDBMS and several TDM tools are the most common data stores to choose from.

Inaccuracy in performance
The success of an application depends on a lot of external factors, like internet connectivity, geographical locations, the device used, etc. Covering all these aspects of application testing is a challenge for most enterprises. To ensure that your apps perform well everywhere and at all times, you must scale up your QA efforts and deploy solutions that offer real-time testing.

In a world where there’s an app for everything, it’s really important to make sure your software products work well and stand out. The first step to successful performance of your products depends on the quality of your testing. Amidst several test data management challenges, the right solutions and the right approach to testing will help you launch quality products in the market.

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