Major Test Data Management challenges faced by modern businesses

by | Feb 8, 2018 | Data and Analytics

Digitization is driving the business world today. As IoT and Mobile First technologies are gaining momentum, businesses are getting influenced to enter the world of mobility. Mobile and web applications are becoming primary for personal, professional and commercial communication.

Mobility has opened a world of endless opportunities. However, delivering quality applications is an absolute must. This has increased the importance of a robust test data management system in across industries.

In this uber-competitive and complex digital world, test data management is not an easy job. Digital enterprises are faced with these key challenges in testing their applications and software products.

Shortage of data for testing
Testing with real-time data is dangerous, and certainly against data privacy regulations. To execute successful testing, enterprises have to create or identify relevant test data. Businesses are faced with a shortage of realistic information that can be safely used for testing purposes. A good way to fix this issue is to use a reliable automated software for test data generation that helps you create fictitious test data credentials effectively.

Vulnerability of test data
Most testing projects fail because of poor data quality. Data breaches, even the unintentional ones could be costly. A failure to protect test data from malicious activities could put a financial dent on your enterprise and cause serious legal implications. A range of data masking and de-identification solutions have now evolved to help QA professionals create safe test environments and stick to compliance regulations.

Safe storage of test data
Engineers spend a lot of time and effort in developing test data and selecting the right tools to execute the testing. However, storage of test data is often an overlooked aspect. Storing test data safely is important for reusability and audit purposes. The question is where to store test data once it’s generated. Selecting the right storage method for test data is crucial to effective test data management. Text files, spreadsheets, RDBMS and several TDM tools are the most common data stores to choose from.

Inaccuracy in performance
The success of an application depends on a lot of external factors, like internet connectivity, geographical locations, the device used, etc. Covering all these aspects of application testing is a challenge for most enterprises. To ensure that your apps perform well everywhere and at all times, you must scale up your QA efforts and deploy solutions that offer real-time testing.

In a world where there’s an app for everything, it’s really important to make sure your software products work well and stand out. The first step to successful performance of your products depends on the quality of your testing. Amidst several test data management challenges, the right solutions and the right approach to testing will help you launch quality products in the market.

Top 6 Cybersecurity Trends for 2018

by | Jan 8, 2018 | Data and Analytics

As the world goes digital, security threats and cybercrimes evolve more rapidly. Take a look at these cybersecurity trends to keep it safe in 2018.

Over the years, cybercrime has grown at such an alarming rate that CIOs and business owners are constantly concerned about data security and unpleasant breaches in their organizations.

2017 saw some shocking leaks and some of the biggest data breaches of the decade including giants like Verizon and Equifax being affected. This rising tide of cybercrime has put an increased pressure on businesses to rethink about their cybersecurity systems.

So, what’s going to unfold in 2018? We’ve compiled a list of the top 6 cybersecurity trends to watch out for this year.

Preparing for GDPR compliance
The European Union’s General Data Protection Regulation (GDPR) is all set to affect thousands of enterprises worldwide from May, 2018. The GDPR is EU’s massive move towards securing European citizens’ sensitive data, regardless of physical location barriers. The law is applicable to all enterprises which use information related to EU citizens. Therefore, companies all over are preparing for the biggest data privacy regulation of the decade with vigor.

Internet of Things (IoT) and the risks involved
The IoT culture is on a massive high. Gradually, it has started to creep up in all aspects of our existence and it’s not late until the world will be obsessed with IoT devices. However, as much as we love the concept of IoT, it brings with it some cybersecurity challenges that cannot be overlooked. And with time, enterprises are taking measures to secure data within IoT devices and minimize enterprise risk.

Security with Artificial Intelligence (AI) and Machine Learning
Stringent regulations and increased risks of data breaches are making it essential to monitor IT activities and keep a track of data security. Mere dependence on security staff and traditional software is not enough. Companies are waking up to the need of the hour and adopting AI and Machine Learning to be able to detect malicious activities immediately and take safety measures effectively.

Preventing Ransomware Attacks
Ransomware attacks have been causing distress in digital enterprises for a long time now. In 2016, 18 million new types of malware were identified, and the numbers have been increasing ever since. The ripples of malware like SimpleLocker and WannaCry have startled companies globally and forced them to be more proactive in identifying and fighting ransomware attacks.

A rise in insider breaches
Digital enterprises are always faced with the threat of insider breaches. An insider breach occurs when a company’s sensitive data is exposed to malicious software due to phishing, theft or even carelessness of its employees. Studies reveal that 74% companies find themselves vulnerable to insider breaches. Organizations across industries like healthcare and finance report that almost 60% of their cyber attacks are carried out by insiders. And companies will continue to face insider threats in 2018 if they fail to address suspicious behavior well in time.

Use of Analytics in Cybersecurity
Companies have started using advanced analytics to help them deal with cybersecurity threats. They’re approaching methods like micro trend analysis, malware research and analysis and malware performance detections to identify any sources of threats and fight back immediately. And in 2018, more companies are expected to adopt analytics for better cybersecurity.

The estimated costs of cybercrime by 2021 are about $6 trillion and records show that 99% computers are vulnerable to security attacks. And with digitization, there comes a growing need to prevent data breaches strongly and combat cybercrime effectively. Strict vigilance and the ability to act fast in case of breaches is what will keep you safe from security incidents and heavy penalties in the long run.

Are you fighting the 5 biggest risks of big data?

by | Dec 11, 2017 | Data and Analytics

Like the two sides of a coin, big data comes with its pros and cons too. Are you prepared to fight the five biggest risks of big data?

Over the years, big data has been the hottest topic in the tech world. The evolution of big data has taken the world by storm; and with each passing day, it just gets even bigger. Today big data touches every business, big or small, at some level. However, there are still enterprises that choose to ignore big data while they can clearly see the flood coming at them.

More data has been created in the past two years, than in the entire history of human existence. And, by 2020, about 1.7 megabytes of information will be created every second for every human being alive. If that doesn’t concern you as an entrepreneur, what else would? Fighting the big data flood is no joke, because it brings with it some serious risks to conquer.

Here are the five biggest risks that big data presents for digital enterprises.

Unorganized data
Big data is highly versatile. It comes from number of sources and in number of forms. There’s structured data, there’s unstructured data. There’s data coming from online and offline sources. And all this data keeps piling up each day, each minute. It’s overwhelming for enterprises to tackle such unorganized and siloed data sets effectively. A well planned governance strategy can bring you out of your dark data and help you make sense of it.

Data storage and retention
This is one of the most obvious risks associated with big data. When data gets accumulated at such a rapid pace and in such huge volumes, the first concern is its storage. Traditional data storage methods and technology are just not enough to store big data and retain it well. Enterprises today need a shift to cloud based data storage solutions to store, archive and access big data effectively.

Cost management
The process of storing, archiving, analyzing, reporting and managing big data involves costs. Many small and medium enterprises think that big data is only for big businesses, and they cannot afford it. However, with careful budgeting and planning of resources, big data costs can be mitigated well. Once the initial set up, migration and overhauling costs are taken care of, big data acts as an incredible revenue generator for digital enterprises.

Incompetent analytics
Without proper analytics, big data is just a pile of trash lying unnecessarily in your organization. Analytics is what makes data meaningful, giving management valuable insights to make business decisions and plan strategies for growth. With data growing at such an alarming rate, there’s obviously a lack of skilled professionals and technology to analyze big data efficiently. It exposes enterprises to the risk of misinterpretation of data, and wrong decision making. Hiring the right talent and applying the right tools is crucial to make relevant decisions from a big data project.

Data privacy
With big data, comes the biggest risk of data privacy. Enterprises worldwide make use of sensitive data, personal customer information and strategic documents. When there’s so much confidential data lying around, the last thing you want is a data breach at your enterprise. A security incident can not only affect critical data and bring down your reputation; it also leads to legal actions and heavy penalties. Taking measures for data privacy is not just a good initiative anymore, it’s a compliance necessity.

Big data is an extremely overwhelming concept for most enterprises. It’s huge; it’s complex and carries a set of challenges and risks. However, a solid plan, a clear roadmap and the right technology will help you fight the risks of big data successfully.

How is Big Data changing your industry?

by | Dec 1, 2017 | Data and Analytics

Big Data is making big noise in the digital world. How long till it affects you?

The Information Technology is a dynamic space that keeps evolving with time. In the recent past, there’s been big buzz about big data. But has it affected you already? Or are you still thinking it’s not for enterprises like yours? All businesses, regardless of their size or nature produce data; and hence sooner or later, big data is certainly coming for you.

As the name suggests, big data is huge, massive sets of data too large to be managed by traditional data management tools and software. It is characterized by the four V’s that build its foundation– volume, velocity, variety and veracity.

Volume– Mammoth sizes of data is accumulating within data driven enterprises. On an average, about 2.3 trillion gigabytes of data is produced every single day.

Velocity– The rapid speed with which this data generates and piles up is alarming.

Variety– This big data comes from disparate online and offline sources and in different forms, mainly structured and unstructured.

Veracity– The generated big data is highly abnormal and inconsistent, making it difficult for enterprises to make sense of it and build trust in their data.

And, because of these factors, enterprises across the globe are getting serious about it and taking measures to make the most of big data. If left unmanaged, big data can turn out to be a huge challenge. However, if harnessed and utilized well, it can introduce new opportunities for businesses.

Why is Big Data such a big deal?

The amount of structured and unstructured data is expected to grow manifolds, almost by 60-80% every year. Undoubtedly, Big Data is here to stay. Whether or not you realize it today, it’s not far until big data hits your industry. And when it does, you don’t want to fall behind.

And hence, it is important that businesses, big or small, prepare themselves for a data explosion and adopt technologies that can help them make sense of their data, make appropriate use of it and turn big data to their advantage.

Industries impacted by Big Data:

Big data is everywhere. It is influencing diverse businesses in multiple ways. Here we’re discussing some of the major industry niches have been deeply impacted by the emergence of big data and analytics.

Finance and Insurance
The finance and insurance industry is largely dependent on data coming from various sources. Big data technology brings an array of opportunities for financial enterprises to explore. This includes innovative payment mechanisms, faster data processing, real time analysis of customer and financial information, intelligent market forecasts and protection from fraudulent activities.

Healthcare and life sciences
We have entered the age of Medical Internet of Things (MIoT). There have been massive advancements in the healthcare industry since the emergence of big data. From maintaining patient details, to medicine records, quick diagnostics to digital monitoring, personalized treatments and production of evidence based medicines big data is tremendously changing the way healthcare and life sciences industry operates.

Retail
Retail is another data intensive industry, both in terms of online and offline data accumulating every day in huge numbers. The retail industry has seen a sea change with Big data and advanced analytics. It helps retailers to introduce more effective payment gateways, manage inventories efficiently, analyze market trends, and optimize product pricing to stand out from competitors.

Telecom
The telecom industry deals with plenty of data on a daily basis and big data has opened up significant growth opportunities for telecom businesses. Telecommunication enterprises are exploiting big data and business intelligence to understand customer behavior patterns, enhance user engagement, reduce customer churn, and improve data processing abilities.

Marketing
Modern marketers are making use of big data to the fullest. They have chunks of raw data coming from the internet, right from website clicks, to user details, geographies and search histories, and what not. Big data enables marketers use this information to drive their marketing efforts in the right direction like creating a workable sales funnel, running personalized marketing campaigns, predicting market trends, generating leads and maintaining existing customers effectively.

All in all, Big Data is reshaping the information technology world, and opening doors to greater avenues. The rapid rise in the volume of data, and privacy threats could certainly be a daunting aspect of big data. But with the right data management tools and effective big data solutions, you can make big data your biggest strength and grow your business exponentially.

GDPR: What it means for US-based companies

by | Sep 27, 2017 | Data and Analytics, GDPR, Governance Risk and Compliance

The General Data Protection Regulation (GDPR) is a new law that will come into effect in the European Union (EU) on the 25th of May, 2018. It’s key goal is to reinforce and unify data protection for individuals in the EU. The GDPR replaces the Data Protection Directive from 1995 and marks a major departure in many aspects.​

It is a new legal framework for handling personal data of EU-based individuals, be they customers, prospects, contractors or employees. It is already in force but not yet enforceable-businesses and not-for profit organizations have until May 25, 2018 to comply. Although GDPR originates in the EU, it actually impacts businesses worldwide- if they handle personal data of EU individuals, or do business with organizations that do. GDPR imposes obligations on how that data is treated, even if that personal data has traveled outside the EU and is now stored and handled in a distant corner of the world.

How will GDPR affect US companies
The main objective of GDPR is to give EU citizens greater control over how their personal data is collected, protected and utilized. While the legislation applies to EU companies, it also applies to any company that chooses to do business in the EU. US companies that operate in the EU market and which collect personally identifiable information (PII) are subject to EU-GDPR regulations in all of the EU countries in which they do business.

EU GDPR directly impacts organisations in the U.S. If they

  • have offices or employees in the EU
  • market or sell to EU citizens
  • partner with EU-based organisations
  • may have at one point, or may at some point in the future, process, store, receive, or handle in any way, data pertaining to EU citizens

If your processing activities fall into any of the above categories then you must comply with the EU GDPR guidelines. Basically, this means the rules follow the data, rather than being territorial. In other words, this is applicable to US companies that are not located in the EU but provide goods or services to EU citizens or monitor the behaviors of EU citizens. These companies must be in compliance with GDPR rules on the data privacy of these individuals.

Key points for US-based companies: How do I comply?
After determining that they are subject to the regulation, the next determination a US company has to make is what changes they need to make in order to comply. To truly comply with the new General Data Protection Regulation (GDPR) rules, means being able to see into ALL of the organisation’s data, which will assist in adopting a holistic approach with processes adopted across all industries, geographies and business units and provide a clear strategy on access and classification. Organisations need to know where personal data is stored, in what form it is found and keep track of who is authorised to access it. US-based companies that collect personal information and that operate within the European Union should consider preparing for the GDPR’s implementation by:

  • Developing or revising a privacy program that collects and retains personal information only to the extent necessary (e.g., adhering as closely as possible to the European Union’s “purpose limitation” requirements)
  • Appointing a knowledgeable data protection officer or a chief privacy officer to oversee the company’s privacy practices and ensure compliance with both domestic and international regulations
  • Reviewing and possibly amending contracts with third parties that process, control or maintain collected personal information to ensure proper safeguards and data breach reporting procedures
  • Ensuring that there are updated and tested data breach response policies and programs to ensure timely notification to regulators and consumers in the event of a data breach.

What is the impact?
At this point a US firm that may be subject to the regulation may ask “So what? Why do we care about EU data regulations?” Organizations that fail to comply can be fined up to 20 million Euros or 4% of their worldwide revenue.  Violators will be placed in one of two tiers, with the higher tier costing violators up to over 20 million euros or 4% of the company’s net income.

With the European General Data Protection Regulation (GDPR) taking effect in May 2018, companies doing business in the European Union are scrambling to avoid the severe penalties from non-compliance with these stringent regulations.

Existing in a world with a global marketplace implies that GDPR cannot be overlooked and now is the time to ensure that your company is ready for how the changes may affect them. Consider the parts of the GDPR that will have the most impact on your business and begin with those areas first in your review and overhaul of your policies to ensure you are prepared for implementation ahead of the May 25, 2018 effective date of GDPR.

Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training. Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Nagaraja Kini
Founder and Chief Financial Officer
Nagaraja has more than two decades of engineering, business development, consulting, alliances and management experience in software development, integration and implementation. He has worked extensively with global teams to consistently simplify ERP implementations for businesses. Nagaraja brings with him the commitment, willingness, and capability to anticipate and act on the continually evolving needs of a business.
Prior to founding Estuate, Nagaraja served at Oracle as Director in Application and Industry Solutions group within Global Sales Support. Nagaraja holds a Master of Technology in Industrial Electronics from the National Institute of Technology, Surathkal, and a Bachelor’s in Engineering from the SJ College of Engineering, Mysore, India.
Nagaraja Kini
Founder and Chief Financial Officer
Nagaraja has more than two decades of engineering, business development, consulting, alliances and management experience in software development, integration and implementation. He has worked extensively with global teams to consistently simplify ERP implementations for businesses. Nagaraja brings with him the commitment, willingness, and capability to anticipate and act on the continually evolving needs of a business. Prior to founding Estuate, Nagaraja served at Oracle as Director in Application and Industry Solutions group within Global Sales Support. Nagaraja holds a Master of Technology in Industrial Electronics from the National Institute of Technology, Surathkal, and a Bachelor’s in Engineering from the SJ College of Engineering, Mysore, India.
Marc Hebert
Chief Operating Officer
Marc joined Estuate in December, 2008 as its first Chief Operating Officer. Marc is a recognized expert on offshore outsourcing. He has appeared on CNN’s Lou Dobbs Tonight, was interviewed in Investor’s Business Daily, and has been widely quoted in major media publications, including the Wall Street Journal, Forbes, Fortune, Financial Times, New York Times and Boston Globe on offshore outsourcing. He is recognized as an “IBM Champion” for his role in expanding the market for IBM’s Information Lifecycle Governance product line.
Prior to Estuate, he served in leadership roles at large global corporations, including as the CMO at Virtusa Corporation; EVP, Marketing and Alliances for Sierra Atlantic; and Vice President for eight years at Oracle Corporation. Marc holds a Bachelor of Science degree in experimental psychology from Harvard University, and an MBA from Stanford University.
Marc Hebert
Chief Operating Officer
Marc joined Estuate in December, 2008 as its first Chief Operating Officer. Marc is a recognized expert on offshore outsourcing. He has appeared on CNN’s Lou Dobbs Tonight, was interviewed in Investor’s Business Daily, and has been widely quoted in major media publications, including the Wall Street Journal, Forbes, Fortune, Financial Times, New York Times and Boston Globe on offshore outsourcing. He is recognized as an “IBM Champion” for his role in expanding the market for IBM’s Information Lifecycle Governance product line. Prior to Estuate, he served in leadership roles at large global corporations, including as the CMO at Virtusa Corporation; EVP, Marketing and Alliances for Sierra Atlantic; and Vice President for eight years at Oracle Corporation. Marc holds a Bachelor of Science degree in experimental psychology from Harvard University, and an MBA from Stanford University.
Seemakiran Upadhya
Global Delivery Head and Managing Director, India
Seemakiran brings to Estuate more than 25 years of experience in the IT industry. She has been successful in building high-performing teams for the Delivery, Sales, and Operations departments. She was instrumental in setting up Estuate’s India center. Prior to joining Estuate, Seemakiran worked at Satyam, where she developed, tested, and implemented software projects in Oracle Technologies across multiple domains. She is highly proficient at working with a global client base.
Seemakiran holds a Bachelor’s degree in Electronics & Communication Engineering from Karnataka University.
Seemakiran Upadhya
Global Delivery Head and Managing Director, India
Seemakiran brings to Estuate more than 25 years of experience in the IT industry. She has been successful in building high-performing teams for the Delivery, Sales, and Operations departments. She was instrumental in setting up Estuate’s India center. Prior to joining Estuate, Seemakiran worked at Satyam, where she developed, tested, and implemented software projects in Oracle Technologies across multiple domains. She is highly proficient at working with a global client base. Seemakiran holds a Bachelor’s degree in Electronics & Communication Engineering from Karnataka University.
Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training.
Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Prem Shankar Patel
Senior Manager
Prem brings nearly three decades of analytics and information management experience to Estuate. He is a recognized expert who has received several awards over the years. In 2003, he was awarded the Center of Excellence (CoE) Champion Award for introduction of advanced training and certification for BIDW architects and consultants. In FY03-04 and FY04-05, he received the Best Faculty of the Year Award for his significant and effective contribution as a faculty member in the delivery of BIDW training. Previously in 2005, he received the Feather in My Cap (FIMC) Award for defining metrics for BIDW projects and establishing organizational norms. Prior to joining Estuate, Prem worked in various strategic positions at Wipro Limited and R S Software (India) Ltd. He holds an M. Tech in Computer Science from the Indian Statistical Institute, Kolkata.
Sreekantha B. S.
Head Strategic Projects
Sreekantha brings to Estuate more than 33 years of experience in IT. He has successfully sold and delivered over 130 turnkey software projects worldwide for various clients across a variety of sectors - from software, finance, manufacturing, utilities, services, and more. Prior to joining Estuate, Sreekantha led Buzznet (a Malaysian software company) for 17 years and Inventa Corporation (a US-based software company having an office in Malaysia) for 6 years.
Through his experience, Sreekantha brings in-depth knowledge of software engineering, delivery, and implementation of software projects across all technology sectors that have emerged over the last 30+ years. Sreekantha holds a Bachelor of Engineering in Electronics & Communications from Mysore University and a Master of Business Administration in Marketing from Newport University, USA.
Sreekantha B. S.
Head Strategic Projects
Sreekantha brings to Estuate more than 33 years of experience in IT. He has successfully sold and delivered over 130 turnkey software projects worldwide for various clients across a variety of sectors - from software, finance, manufacturing, utilities, services, and more. Prior to joining Estuate, Sreekantha led Buzznet (a Malaysian software company) for 17 years and Inventa Corporation (a US-based software company having an office in Malaysia) for 6 years. Through his experience, Sreekantha brings in-depth knowledge of software engineering, delivery, and implementation of software projects across all technology sectors that have emerged over the last 30+ years. Sreekantha holds a Bachelor of Engineering in Electronics & Communications from Mysore University and a Master of Business Administration in Marketing from Newport University, USA.
Piyush Singh
Practice Head - Insurance
Piyush has fifteen years of work experience, including one year with Estuate. Piyush holds a Master of Computer Applications degree from Bharati Vidyapeeth University, Pune. Piyush is a highly accomplished professional with a wealth of experience in IT services and product engineering. Piyush has worked with PwC and Accenture in the past and his last positions were Delivery Manager and Dev Lead respectively.
He has received the Great Performance award from PwC and the ACE award from Accenture. Piyush has also delivered many end-to-end projects on a medium to large scale.
Piyush Singh
Practice Head - Insurance
Piyush has fifteen years of work experience, including one year with Estuate. Piyush holds a Master of Computer Applications degree from Bharati Vidyapeeth University, Pune. Piyush is a highly accomplished professional with a wealth of experience in IT services and product engineering. Piyush has worked with PwC and Accenture in the past and his last positions were Delivery Manager and Dev Lead respectively. He has received the Great Performance award from PwC and the ACE award from Accenture. Piyush has also delivered many end-to-end projects on a medium to large scale.
Subbarao Satyavolu
Chief Delivery Officer, Americas
Subbarao is a results oriented Senior Leader with 30+ years experience in Enterprise Solution Consulting, Enterprise Program Management, Digital Enterprise Transformation/IT Modernization, Product Engineering, Governance, Risk & Compliance (GRC), IT Service and Operations Management (ITSM/ITOM) and Strategic Account management. Global experience in building & managing high performing teams in solving complex business & technological challenges for the clients
Subbarao is a proven problem solver with extensive experience in the IT industry. He has been recognized as an outstanding performer by his employers, Hitachi/Sierra Atlantic and Computer Sciences Corp (CSC). Subbarao has also been certified in Six Sigma and Project Delivery Excellence by CSC University. In addition, Subbarao is certified in Supply Chain Management and IT Infrastructure Library (ITIL). Subbarao holds an M. Tech in Computer Aided Engineering from the Indian Institute of Technology (IIT) Kharagpur and has also completed an Executive Development program at Cornell University in New York.
Subbarao Satyavolu
Chief Delivery Officer, Americas
Subbarao is a results oriented Senior Leader with 30+ years experience in Enterprise Solution Consulting, Enterprise Program Management, Digital Enterprise Transformation/IT Modernization, Product Engineering, Governance, Risk & Compliance (GRC), IT Service and Operations Management (ITSM/ITOM) and Strategic Account management. Global experience in building & managing high performing teams in solving complex business & technological challenges for the clients. Subbarao is a proven problem solver with extensive experience in the IT industry. He has been recognized as an outstanding performer by his employers, Hitachi/Sierra Atlantic and Computer Sciences Corp (CSC). Subbarao has also been certified in Six Sigma and Project Delivery Excellence by CSC University. In addition, Subbarao is certified in Supply Chain Management and IT Infrastructure Library (ITIL). Subbarao holds an M. Tech in Computer Aided Engineering from the Indian Institute of Technology (IIT) Kharagpur and has also completed an Executive Development program at Cornell University in New York.
Satya Bobba
SVP, Global Head of GRC and Customer Success
Satya Bobba brings more than 20+ years of experience in building market-leading enterprise SaaS products and solutions. Her experience spans engineering, cloud strategy, business development and customer success. Her passion is to help customers achieve GRC goals while simplifying their processes and reduce implementation costs. She brings more than 14 years of domain experience in building and delivering GRC solutions to top enterprise customers across Financial Services, Life sciences, Hi-Tech, Healthcare and Quality verticals.
Prior to joining Estuate, she worked at MetricStream as AVP Cloud Strategy, Global Head of Platform Engineering and Head of Advanced Engineering GRC Products and Services. Earlier in her career, at AOL and Netscape she held technical roles in enterprise server technologies and personalization frameworks. She has a bachelor degree in Computer Science from Andhra University.
Satya Bobba
SVP, Global Head of GRC and Customer Success
Satya Bobba brings more than 20+ years of experience in building market-leading enterprise SaaS products and solutions. Her experience spans engineering, cloud strategy, business development and customer success. Her passion is to help customers achieve GRC goals while simplifying their processes and reduce implementation costs. She brings more than 14 years of domain experience in building and delivering GRC solutions to top enterprise customers across Financial Services, Life sciences, Hi-Tech, Healthcare and Quality verticals. Prior to joining Estuate, she worked at MetricStream as AVP Cloud Strategy, Global Head of Platform Engineering and Head of Advanced Engineering GRC Products and Services. Earlier in her career, at AOL and Netscape she held technical roles in enterprise server technologies and personalization frameworks. She has a bachelor degree in Computer Science from Andhra University.
Prasanna Kulkarni
Vice President - Sales and Marketing
Prasanna is a seasoned Technology & Sales leader with over two decades of valuable global experience. Prasanna has been with Estuate for the past 5 years, leading the Sales and Marketing department with excellence. Prasanna holds a Bachelor of Engineering from GCoE, Amravati and a Stanford Advanced Program Management qualification from Stanford Center for Professional Development. Before joining Estuate, Prasanna held various leadership roles at HCL, Wipro, Nihilent Technologies, and Godrej.
Prasanna Kulkarni
Vice President – Global Sales and Marketing
Prasanna is a seasoned Technology & Sales leader with over two decades of valuable global experience. Prasanna has been with Estuate for the past 5 years, leading the Sales and Marketing department with excellence. Prasanna holds a Bachelor of Engineering from GCoE, Amravati and a Stanford Advanced Program Management qualification from Stanford Center for Professional Development. Before joining Estuate, Prasanna held various leadership roles at HCL, Wipro, Nihilent Technologies, and Godrej.
Stanley Perumala
Global Practice Delivery Lead
Stanley Perumala is the Global Practice Delivery Lead with 8.6 years at Estuate. He holds a Masters degree in Computer Science from International Technological University, which is his area of specialization. Stanley has 16 years of experience and has held various positions at Netpace, Cognizant and Hewlett-Packard. He has received multiple accolades for his achievements such as building an innovation segment with zuora and leading the BRM practice.
Stanley is a key contributor for the BRM practice, having built the team from the ground up and building the core team for the same.
Stanley Perumala
Global Practice Delivery Lead
Stanley Perumala is the Global Practice Delivery Lead with 8.6 years at Estuate. He holds a Masters degree in Computer Science from International Technological University, which is his area of specialization. Stanley has 16 years of experience and has held various positions at Netpace, Cognizant and Hewlett-Packard. He has received multiple accolades for his achievements such as building an innovation segment with zuora and leading the BRM practice. Stanley is a key contributor for the BRM practice, having built the team from the ground up and building the core team for the same.
Prakash Balebail
Founder and Chief Executive Officer
Prakash brings more than two decades of software development & implementation experience, including over 16 years in several key roles in Oracle Corporation. His management principle has been to provide commitment to continuously improve how he serves all of his customers, partners, and employees by anticipating their needs and exceeding their expectations through a culture of creativity & forward thinking.
Prior to founding Estuate, Prakash was the Senior Director in Oracle Applications Global Sales Solutions team, which built complex Oracle E-Business Suite application demonstrations for Sales activities. Additionally, he had leadership roles in the development of Oracle’s much-acclaimed Business Flow Accelerator (BFA) for the E-Business suite. During this time, Prakash also built the highly-regarded India operations team from the ground up. Prakash holds a BS in Electrical Engineering from Karnataka University in India.
Prakash Balebail
Founder and Chief Executive Officer
Prakash brings more than two decades of software development & implementation experience, including over 16 years in several key roles in Oracle Corporation. His management principle has been to provide commitment to continuously improve how he serves all of his customers, partners, and employees by anticipating their needs and exceeding their expectations through a culture of creativity & forward thinking. Prior to founding Estuate, Prakash was the Senior Director in Oracle Applications Global Sales Solutions team, which built complex Oracle E-Business Suite application demonstrations for Sales activities. Additionally, he had leadership roles in the development of Oracle’s much-acclaimed Business Flow Accelerator (BFA) for the E-Business suite. During this time, Prakash also built the highly-regarded India operations team from the ground up. Prakash holds a BS in Electrical Engineering from Karnataka University in India.
Geetha Somayaji
Vice President Finance & Human Resources
Geetha brings over two decades of experience to Estuate in her role as an accomplished leader of Finance and Human Resources. Since joining the company in 2011, she has been instrumental in developing the financial infrastructure of the company alongside the founders, and she has come to be known a a cherished mentor to many within the organization. Geetha holds a Bachelor’s of Business Administration and Accountancy from Bangalore University, India.
Prior to her role at Estuate, she worked in payroll processing and tax returns for Gene's Fine Foods and Jay's Tax & Keeping Services. In her personal time, Geetha enjoys exploring the outdoors and spending quality time with her family.
Geetha Somayaji
Vice President Finance & Human Resources
Geetha brings over two decades of experience to Estuate in her role as an accomplished leader of Finance and Human Resources. Since joining the company in 2011, she has been instrumental in developing the financial infrastructure of the company alongside the founders, and she has come to be known as a cherished mentor to many within the organization. Geetha holds a Bachelor’s of Business Administration and Accountancy from Bangalore University, India. Prior to her role at Estuate, she worked in payroll processing and tax returns for Gene's Fine Foods and Jay's Tax & Keeping Services. In her personal time, Geetha enjoys exploring the outdoors and spending quality time with her family.
Brad Rickman
Chief Revenue Officer (CRO)
Brad Rickman is Estuate's Chief Revenue Officer (CRO) providing oversight and leadership for customer success, sales, marketing as well as strategic partnerships. He is passionate about building customer relationships that grow multiple years over through delivering world class value as a technology partner. Brad has over 30 years experience in the software and technology industry in verticals of telecom/media, retail and ecommerce, financial Services, utilities and healthcare.
Prior to Estuate, Brad was CEO of SmarTek21 for six years, a technology services company where he led a team that grew top line revenues by 3X and EBITDA by 5X in his tenure. Prior experiences include Senior leadership positions in sales and marketing at T-Mobile, Ericsson, Deloitte, and six early stage software companies that grew to market values of over $1B.
Brad Rickman
Chief Revenue Officer (CRO)
Brad Rickman is Estuate's Chief Revenue Officer (CRO) providing oversight and leadership for customer success, sales, marketing as well as strategic partnerships. He is passionate about building customer relationships that grow multiple years over through delivering world class value as a technology partner. Brad has over 30 years experience in the software and technology industry in verticals of telecom/media, retail and ecommerce, financial Services, utilities and healthcare. Prior to Estuate, Brad was CEO of SmarTek21 for six years, a technology services company where he led a team that grew top line revenues by 3X and EBITDA by 5X in his tenure. Prior experiences include Senior leadership positions in sales and marketing at T-Mobile, Ericsson, Deloitte, and six early stage software companies that grew to market values of over $1B.
Ron Judd
SVP, Business Development
Ron Judd is a client-focused and problem-solving senior leader who focuses on balancing business impact and technology for clients. Ron's curious nature challenges teams to discover "how the client benefits in both quantifiable and qualitative results." Ron brings deep domain knowledge in technologies, including digital transformation, enterprise resource planning (ERP), experience management (CX), governance, risk & compliance (GRC), IT service and operations management (ITSM/ITOM),
content management (WCM), hierarchical decision analysis, tech-debt reduction programs, application programming interfaces (API), robotic processing automation (RPA), and chatbot, from across financial services, healthcare, consumer products, retail, and manufacturing industries. With over 30 years of experience in client engagement roles, Ron focuses on developing and maintaining relationships across organizations.
Prior to joining Estuate, Ron served in sales, marketing, and product leadership roles with IBM, SmarTek21, RoadBotics, InMoment, OpenText, Interwoven, PictureTel, and NEC Japan, as well as several early-stage technology startup firms. Ron lives and works in the Greater Boston area with his wife and family and maximizes his personal time by spending it with family, officiating college soccer, and taking care of several horses. Ron graduated from Rochester Institute of Technology (RIT) with degrees in Business and Computer Science.
Ron Judd
SVP, Business Development
Ron Judd is a client-focused and problem-solving senior leader who focuses on balancing business impact and technology for clients. Ron's curious nature challenges teams to discover "how the client benefits in both quantifiable and qualitative results." Ron brings deep domain knowledge in technologies, including digital transformation, enterprise resource planning (ERP), experience management (CX), governance, risk & compliance (GRC), IT service and operations management (ITSM/ITOM), content management (WCM), hierarchical decision analysis, tech-debt reduction programs, application programming interfaces (API), robotic processing automation (RPA), and chatbot, from across financial services, healthcare, consumer products, retail, and manufacturing industries. With over 30 years of experience in client engagement roles, Ron focuses on developing and maintaining relationships across organizations. Prior to joining Estuate, Ron served in sales, marketing, and product leadership roles with IBM, SmarTek21, RoadBotics, InMoment, OpenText, Interwoven, PictureTel, and NEC Japan, as well as several early-stage technology startup firms. Ron lives and works in the Greater Boston area with his wife and family and maximizes his personal time by spending it with family, officiating college soccer, and taking care of several horses. Ron graduated from Rochester Institute of Technology (RIT) with degrees in Business and Computer Science.